Why It's Important
The largest challenge for brands on Facebook is making it into users’ News Feeds.
Impressions are a solid metric for understanding how frequently users are exposed to your content.
How to Use It
To improve organic impressions, you need to make it into News Feeds more frequently and optimize your marketing tactics for Facebook’s News Feed algorithm.
Specifically, just as with increasing reach, you should:
- Grow the number of active and engaged fans on your Page
- Post content that can quickly and easily be consumed
- Try to limit the negative feedback you receive