The unique space on Facebook for a business, brand, or organization to share its stories and connect with people by posting, hosting events, adding apps, and more.
Why It's Important
What you post on your Facebook page is the primary representation of your brand on the social network, and should be carefully curated accordingly.
Facebook users who Like your Page get updates in their News Feeds, as do their Facebook friends. This means that your brand can experience an unprecedented brand awareness lift by posting engaging content.