The amount of times that a post from your Page is displayed, by paid sources.
Why It's Important
With Facebook’s decreasing organic reach, it’s more important now than ever before for Page owners to understand how paid media impacts their Fan Page’s overall performance.
How to Use It
Your brand needs to know how its paid and organic media perform individually and complement one another.
Advertising is more important than ever before to ensure fans see your content.
By visualizing exactly what your Fan Page’s performance would look like without the support of paid media and seeing how paid and organic efforts feed off one another in viewer impressions, you can make an informed decision about where to allocate your resources.