Why It's Important
Reach measures your brand’s effective audience. It’s a more accurate measure of your Facebook audience than fan count, since not all your fans see your posts and, vice versa,
many users who do see your posts are not fans of your Page.
How to Use It
Many factors impact the reach of your content. Facebook’s News Feed algorithm determines which of your fans see your content, and, further downstream, which fan engagement actions – such as Likes and shares – are shared with the friends of your fans.
To improve the reach of your content, you can:
- Grow the number of active and engaged fans on your Page
- Post content that can quickly and easily be consumed
- Try to limit the amount of negative feedback your Page receives