The comment appears beneath the photo, with the option to collapse or expand when there are more than three. Users can tag other Instagram users and include hashtags and emojis in a comment.
Why It's Important
A comment is a richer form of engagement than a Like. It takes more time and effort to compose a comment, often indicating a deeper sentiment level about your post, and giving you a fully expressed idea of how followers are reacting to your content.
How to Use It
You can gain significant insights into your audience’s preferences on Instagram by seeing which topics or styles attract them the most.
By sorting through your most engaging posts by Instagram Comments, you can get a quick idea of which posts are attracting the most comments, and drill deeper to see whether these comments are positive or negative.