Let’s say that @Anthropologie received 4,123 Likes and 23 comments on this post. All together, that’s 4,146 in total engagement.
Now, let’s say we want to calculate engagement as % of audience over the time period of one day. Here is the other Instagram post from that particular day:
This post received 11,242 Likes and 64 comments. Together, that’s 11,306 in total engagement.
@Anthropologie‘s Instagram account currently has 1,052,866 followers.
So we add 4,146 and 11,306, then divide by 1,052,866, giving us about 15% engagement as % of followers for this particular time period.