Why It's Important
Filters and the effects that come with them are a unique way to customize on Instagram, and have real impact since visuals are the inarguable core of the Instagram experience.
Your audience may love sepia, fuzzy edges, black-and-white, or be attracted to straight-up #nofilter. How will you know if you don’t experiment?
How to Use It
Instagram’s collection of filters allows users to change the look of their image in a variety of ways.
A brand focused on repeat engagement should keep track of the most successful filters used on brand content.
Top filters can be measured by analyzing the engagement per photo or video, and bucketing photos and videos by the filter used.