Why It's Important
We found in our Q3 2014 Instagram study that people respond well to geo-tagging — especially if you’re where your followers and influencers tend to be.
When you take a photo while connected to Wi-Fi or the 3G network, your device logs the coordinates where the photo was taken.
Using that information, you can add that photo to your Photo Map, adding context to photos and allowing you to see photos other Instagrammers have taken nearby.
Photo maps can give you immediate insight into your geo-posting patterns and those of people close to you, which can be an effective way to find Instagram users to interact with as a brand.