When @Sephora sends out a Tweet mentioning @Bumble to its 1.44M followers on Twitter, how many Twitter users might that pic actually reach?
To make this simple, let’s assume @Bumble was only mentioned one time on Twitter during our given time period, in this Tweet by Sephora.
Therefore, the total would be: 1 + 1.44M = 1,440,001
Of course, this surely isn’t the only time that @Bumble was mentioned that day. If @Bumble was calculating its reach total for a day, week, month, or quarter, it would take every mention into account.
For instance, let’s say @Bumble received 1,000 mentions over a weeklong period. Let’s say the users making those mentions each had 500 followers. @Bumble’s potential reach for that week would be calculated like so:
1,000 + (1,000 × 500) = 501,000