Social intelligence to reach the right people.
Insight to help you create better content.
Learn how to win new business and impress clients.
Dig into the conversations that matter to your brand.
Measure brand, competitor, and influencer profiles.
Track how your web content is shared across any social channel.
See how social makes an impact on web traffic, conversions, and revenue.
Understanding your wins and losses on Twitter helps you make the most of the network. From reach to engagement rates, study these definitions to refine your measurement skills.