Social intelligence to reach the right people.
Insight to help you create better content.
Learn how to win new business and impress clients.
Dig into the conversations that matter to your brand.
Measure brand, competitor, and influencer profiles.
Plan, publish, monitor and engage to deliver an exceptional brand experience.
Understanding your wins and losses on Twitter helps you make the most of the network. From reach to engagement rates, study these definitions to refine your measurement skills.