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Conversion Tracking

Determine the complete impact of social on leads, purchases, and more.

How many conversions came from social activity?

Get a complete view of conversions, purchases, business value, and revenue coming from social. Analyze each social channel's role in driving onsite actions, so you know which channels should receive more budget.

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What is the impact of my social posts, from impressions to conversions?

See the full-funnel impact of your social posts, from impressions all the way to conversions and revenue. Finally understand how much an impression is worth.

Does engagement lead to conversion?

Compare your most engaging posts with your posts driving the most conversion. Discover which media types generate engagement and conversion, so you can start crafting and boosting content that produces revenue.

Which content should I be producing more of?

Gain complete visibility into how many conversions come from content shared through social—including the over 80% of sharing activity through private messaging apps (dark social). Uncover which URL’s get shared via digital word-of-mouth and lead to conversion.

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