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Facebook Marketing in 2018: What You Need to Know

In this guide, you’ll find all you need to know about marketing on Facebook in 2018, from how to work with the latest algorithm changes, to proven tactics and measurement strategies.

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10 Social Lessons from Instagram Innovators

Every day, marketers are falling more in love with Instagram, thanks to its visual storytelling capabilities, mobile functionality, and community-focused nature.

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How to Benchmark Your Social Marketing Performance

Benchmarking should always start with set-in-stone KPI’s, carry you through progress-tracking and analysis, and lead to data-driven decisions that improve your organization as a whole.

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The Ultimate Social Media Testing Guide

This is the testing guide for social marketers who don’t typically use the scientific method but want more insight into the why. Why are your campaigns “working” or “not working”?

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4 Ways to Improve Your Social Marketing Performance

There’s always room for improvement. When you fall into a groove and stop looking for ways to get better, you lose sight of your potential.

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Social Video Marketing 101

This guide offers actionable ways to bring video and a measurement framework into your brand’s social marketing plan.

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How to Reach Your Target Audience on Social

To succeed on social in 2018, you need to understand where and how to reach your target audience—those folks likely to meet the business goal you’re aiming for on social, whether that’s cultivate a community, drive a certain amount of site traffic, or contribute to the bottom line.

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The Best Times to Post on Social

Learn the best times to post on social for Instagram, Twitter, Facebook, and LinkedIn.

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The 2018 Social Metrics Map

Our infamous social metrics map got a major update. Learn how to tie owned, earned, and paid social media to business goals.

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2018 Social Marketing Budget Guide

Our guide to mapping a social marketing budget that facilitates engagement, growth, and ultimately revenue. Leverage the buyer insights that only social media can uncover across both teams and business objectives for your best year yet.

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2018 Social Media Marketing Planning Guide

Our programmatic guide to building your social marketing plan for the new year (including 8 editable worksheets!). Use this as a tool to align social metrics to overall business goals, keeping your social strategy relevant across teams.

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2017 End of Year Social Audit

This guide walks you through each step of your 2017 social audit, uncovering which campaigns delivered, and which require optimization. Use your analysis to build the foundation for a pristine 2018 social strategy!

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Just Add Social: Transform Your Digital Marketing Strategy

Our guide to leveraging social and digital intelligence to inform decisions across your organization. BONUS: a heads-up on the trends that will matter to markers in the new year.

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The 30-Day Social Marketing Transformation Plan

30 days of actionable measures to uncover your optimum social strategy.

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The 30-Day Content Marketing Transformation Plan

The Content Transformation Plan delivers 30 actionable steps towards your best content to date.

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The Social Campaign Measurement Guide

This guide helps you define the social metrics that matter to your business. We’ll show you how social data lays the foundation for your best social strategies to date.

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2017 Holiday Planning Guide for Social Marketers

The Holiday Planning Guide delivers social strategy tailored to the seasonal buyer. We’ve identified the metrics that matter when measuring your brand’s impact across channels this holiday season.

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The Social Media Marketer’s Testing Guide

Our comprehensive guide to testing delivers mission-critical steps for improving engagement on Facebook, LinkedIn, Twitter, and Instagram

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Creative Campaign Booster Kit

This kit offers ways for you to rediscover your creativity through all the stages of the planning process. Includes editable worksheets.

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Everything CMOs Need to Know About Budgeting for Influencers

Understand the potential impact of influencer marketing, and build and budget for an influencer program.

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How to Build an Influencer Program for Your Retail Brand

Learn how to set up, build, launch, and measure an influencer program specific to retail needs and social media goals.

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15 ACTION ITEMS for Social Marketers in 2017

We connected the results of our State of Social 2017 survey with actionable steps you can use to enhance your social marketing strategies.

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How to Boost Content Creativity Using Social Data

We’ll show you social data from an account, audience and competitive analysis can spark your content creativity.

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How to Use Social Analytics to Increase eCommerce Performance

Learn which steps to take if you want to start driving more sales and conversions from your social media campaigns.

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How to Use Social Data to Jump Start Your Influencer Program

Use social data to identify, launch, and edit your next influencer campaign. Get started today!

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How to Make Full-Funnel Impact with Social Media

Use social media insights to build messaging and content that will move your future customers swiftly through the buyer’s journey. This B2B-targeted eBook explains how social media data and strategy can impact your entire funnel, from brand awareness to closed deals.

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How to Drive Conversions from Instagram Stories

In this guide, you will learn how top brands are generating conversions from Instagram Stories.

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Simply Measured’s Ultimate Guide to Facebook Analytics

Learn how to build a successful Facebook campaign, use cross-channel insights to produce content that performs the way you want it to, and leverage the latest network developments.

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10 Social Marketing Lessons from Forbes Most Valuable Brands

This guide explains how Forbes’ most valuable brands construct accounts and campaigns across multiple social channels, including action items for building your own program.

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Conversion Tracking 101

In this guide, we’ll walk through some simple steps for outlining a conversion-based campaign, and show you how you can build one for your business.

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Introduction to Full-Funnel Social Analytics

This guide explains what you need to track and analyze social throughout the entire funnel.

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Boss-Approved Best Practices for Reporting

In this guide, you will receive 6 pro tips for reporting from a marketing executive, and learn what your boss wants to see from social media reporting.

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25 Ways to Come Up with More Creative Campaigns

You’ll walk away from this guide knowing how to use social analytics and other tools to gather insights, brainstorm better, and optimize content on current campaigns.

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How Competitive Analysis Can Transform Your Social Plan

This guide walks you through a few ways competitive analysis can transform your social marketing plan.

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The Social Marketer’s Gut Check Guide

This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or midweek gut check. How well are you proceeding towards your plan, and how can you go
beyond feeling to knowing?

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The ROI Refresh Guide

This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small insights can impact the bottom line.

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The Ultimate 2017 Instagram eBook

To make Instagram an integral part of your 2017 marketing plan, you need to know the latest developments and how you can use them to drive your business forward. In this eBook we share how tips how to make Instagram integral to your marketing ecosystem.

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Budget Planning 2017 for Digital Marketers

This guide lays out the must-haves in a digital marketing budget for 2017, whether you are a B2B or B2C company.

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How to Increase Digital Brand Awareness

This guide explains the steps you need to take to increase digital brand awareness. You’ll learn which data to focus on to meet your brand awareness goals, and where to begin.

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Content Benchmarks: Using Social and Web Data to Set Performance Goals

In this guide, we’ll explore how you can use social and web data to set goals around product purchases, brand awareness/reputation, and decreasing cost of customer acquisition.

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2017 Digital Marketing Predictions From the Experts

The guide covers predictions and insights for 2017 from top business leaders, strategists, and social media influencers.

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2017 Social Marketing Planning Guide

This guide includes trends that you will see in 2017, a checklist to help with 2017 planning, what KPIs and objectives you should follow, and a list of resources to use when planning for 2017.

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How to Optimize Content Using Social Attribution

This guide explains how to identify and improve earned, owned, and dark social content performance to make better strategic decisions.

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Holiday Planning Guide for Social Marketers

This guide will walk you through the core components of a successful holiday campaign, How to optimize decisions and measure performance of holiday, and tie results to business revenue.

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Conversations to Conversions: How to Measure Anything on Social Using Simply Measured

In this guide, we’ll show you how to use Simply Measured all the way from listening to your audience’s conversations to measuring campaign and competitive performance, and attributing real business value back to your efforts.

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How to Measure Dark Social and Attribute Revenue

This guide breaks down how to use Simply Measured’s new Social Attribution offering to measure Dark Social and finally make the connection between dollars and social activity.

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How to Increase Social Conversions

This guide breaks down how to increase social conversions based on three common goals — web traffic, purchases, and foot traffic — across Facebook, Instagram, Pinterest, and Twitter.

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Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success

This whitepaper offers an in-depth look at how social marketers currently measure success, and what they need to do to shift focus and generate true business results. How can you start tracking the right metrics to move your business?

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Measuring Your Digital Brand Impact

This eBook will help you improve your digital branding efforts on social. You will learn why brand identity, visibility, and credibility are the cornerstones of a healthy digital program — and how to measure these areas for your own brand.

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Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin

This guide breaks down the basic definitions of the different kinds of social, and ways you can plan, optimize, and measure within them.

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What Top CMO’s Are Worried About (And What Social Marketers Can Do to Help)

This guide delves into six common worries and challenges that CMO’s are dealing with now and suggestions for what social marketers can do to solve these problems.

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How to Make Social Marketing Decisions Faster

This guide will show you how to save time, understand your business better, and be ready to attack your next campaign with an informed, data-driven strategy.

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Social Media On-Boarding

Social Media On-Boarding

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