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You’ll walk away from this guide knowing how to use social analytics and other tools to gather insights, brainstorm better, and optimize content on current campaigns.Read Now
Learn how to build a successful Facebook campaign, use cross-channel insights to produce content that performs the way you want it to, and leverage the latest network developments.
In this guide, we’ll teach you how Forbes’ most valuable brands construct successful accounts and campaigns across multiple social channels.
This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or mid-week gut check.
This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small optimizations and insights can impact the bottom line.
This study examines data from 13 different websites to understand how organic content and URL sharing on social media impacts site traffic.
This study not only analyzes their performance on social but also identifies tactics, results and lessons to be learned.
Learn the secrets of how Facebook, Instagram, & Pinterest measure social marketing success
Our annual State of Social Report. Keep your strategy fresh all year long.
This package outlines the key components of an effective deck. Position yourself and your department best, and make your goals and requests clear.
Download the Progress Tracker Template (formulas included!) to start keeping track of the metrics and growth that matter to your business at all stages of the funnel.
Editable Excel template, promotion and campaign overview page, weekly social media content plan, budget planning sheet, and a weekly goal tracking template with Excel formulas. Plus a checklist to keep you on track!
In the worksheet, you will learn which stage of the buyer journey your campaign should focus on.