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Understand the many changes in social and get access to the latest stats, survey data and insights. The report represents survey results from 2,738 social media marketing professionals from 111 countries.Read Now
Learn how to build a successful Facebook campaign, use cross-channel insights to produce content that performs the way you want it to, and leverage the latest network developments.
This guide explains how Forbes’ most valuable brands construct accounts and campaigns across multiple social channels, including action items for building your own program.
This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or midweek gut check. How well are you proceeding towards your plan, and how can you go
beyond feeling to knowing?
This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small insights can impact the bottom line.
Understand the many changes in social and get access to the latest stats, survey data and insights. The report represents survey results from 2,738 social media marketing professionals from 111 countries.
Need to be inspired? Check out how Hilton, Marriott, Hyatt, and others are using social media strategy to build awareness and interact with their customers.
Learn how Facebook, Instagram, and Pinterest think about and measure social marketing success, including the difference between social, digital and business metrics.
This study examines data from 13 different websites to understand how organic content and URL sharing on social media impacts site traffic.
This package outlines the key components of an effective deck. Position yourself and your department best, and make your goals and requests clear.
Download this template to keep track of the metrics and growth that matter to your business, including sheets with goals, results, % achieved, and more.
This kit includes an editable campaign overview page, content plan, budget planning sheet, and goal tracking template with Excel formulas.
Do you know where in the buyer’s journey your next social campaign should be focused? We’ve got you covered with worksheets for each stage, from awareness to advocacy.