Conversion Tracking
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25 Ways to Come Up with More Creative Campaigns
You’ll walk away from this guide knowing how to use social analytics and other tools to gather insights, brainstorm better, and optimize content on current campaigns.
Read NowGuides + eBooks
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Simply Measured’s Ultimate Guide to Facebook Analytics
Learn how to build a successful Facebook campaign, use cross-channel insights to produce content that performs the way you want it to, and leverage the latest network developments.
10 Social Marketing Lessons from the Forbes Most Valuable Brands
In this guide, we’ll teach you how Forbes’ most valuable brands construct successful accounts and campaigns across multiple social channels.
The Social Marketer’s Gut Check Guide
This guide explains how to proceed when it’s time for your mid-quarter, mid-year, or mid-week gut check.
The ROI Refresh Guide
This guide explains how social marketers should be thinking about ROI in 2017 for company and career success, how a solid measurement plan fits in, and how even small optimizations and insights can impact the bottom line.
Studies
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STUDY: The Impact of Organic Conversation on Web Traffic
This study examines data from 13 different websites to understand how organic content and URL sharing on social media impacts site traffic.
Social Hospitality: How Top Hotel Brands Use Instagram, Facebook, and Twitter
This study not only analyzes their performance on social but also identifies tactics, results and lessons to be learned.
Measure Like the Social Networks Do
Learn the secrets of how Facebook, Instagram, & Pinterest measure social marketing success
The 2016 State of Social Marketing
Our annual State of Social Report. Keep your strategy fresh all year long.
Templates + Checklists
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The Social Marketer’s Campaign Presentation Deck & Checklist
This package outlines the key components of an effective deck. Position yourself and your department best, and make your goals and requests clear.
Simply Measured Progress Tracker
Download the Progress Tracker Template (formulas included!) to start keeping track of the metrics and growth that matter to your business at all stages of the funnel.
2017 Social Media Planning Template and Checklist
Editable Excel template, promotion and campaign overview page, weekly social media content plan, budget planning sheet, and a weekly goal tracking template with Excel formulas. Plus a checklist to keep you on track!
The Social Metrics Map Worksheet
In the worksheet, you will learn which stage of the buyer journey your campaign should focus on.