Simply Measured is a fast-growing team of data geeks dedicated to making
the world of analytics and reporting a better, more beautiful place.
Our goal is to put the tools to understand business data in the hands of business users. We think reporting should be simple, beautiful, and accessible for everyone – not just data scientists. Our software streamlines the process from data to deliverables and eliminates the countless hours spent on everyday reporting tasks. We do this by putting cloud data sources at your fingertips, providing a marketplace of best practice reports, and generating beautiful deliverables on the web, in Excel, and in PowerPoint with a couple of clicks.
Simply Measured was originally founded as “Untitled Startup,” a name based on our transparent, customer-driven approach to developing products. We love creating simple, useful solutions to big customer problems. Our first product, RowFeeder, came to market in Q1 2010 and turned us on to the massive pain marketers and PR professionals felt in their measurement and reporting tasks. Our customers loved RowFeeder due to its dead simple approach. We’ve been working closely with customers to refine our vision, develop new features and products, and make measurement and reporting easy.