Simply Summer Social Awards Contestant #3: @CocaCola’s #ShareACoke Campaign

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use those Tweets… Continue Reading

Simply Summer Social Awards Contestant #2: The #ALSIceBucketChallenge

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use those… Continue Reading

3 Social Media Measurement Tips to Improve Click-Through Rates

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Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, so you know everything you need to know…right? It’s important to test that knowledge, using data to develop new tactics, and to hone the tactics you’re currently using. 3 Types of Social Media… Continue Reading

What @iamjohnoliver’s Twitter Rant Can Teach Social Marketers

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HBO television host and Daily Show alum John Oliver took some pointed shots at brands on Twitter this Sunday, criticizing several specific brands, and Corporate America in general, for trying to cash in on touchy trending topics. It’s become common practice for brand marketers on Twitter to “newsjack” popular topics and hashtags, cashing in on the… Continue Reading

Simply Summer Social Awards Contestant #1: The Honda #Cheerance Event

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use… Continue Reading

How National Geographic Drives Giant Facebook, Twitter, and Instagram Engagement

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Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to… Continue Reading

How the Travel Channel Wins by Catering Content to Google+, Instagram, and Beyond

TravelChannel_blog

According to recent research, the average Travel Channel viewer: Takes four domestic vacations each year (one more than the average non-viewer). Spends approximately $2,625 on a typical domestic vacation or leisure trip (38% more than the average non-viewer). Lists sightseeing and heading to the beach as their most popular vacation activities. Even more notably, the research found… Continue Reading

5 Ways to Use #Hashtags on Twitter

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Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways. We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to… Continue Reading

How @Replies Factor into @TacoBell’s Social Strategy

TacoBell_blog

Keeping an audience engaged is as integral to a successful social media strategy as growing the size of your audience. Taco Bell is an expert at keeping its finger on the pulse of its audience. Excluding @replies, Taco Bell averaged almost 1,300 engagements per Tweet in August, 2014. Over two-thirds of that engagement came from… Continue Reading

Twitter Testing “Buy” Button That Could Change Your Social Strategy

TopBrandsTwitter_blog

Today, Twitter announced that they’re testing a new ecommerce feature with select partners, and it isn’t a stretch to say that it could change the way brands plan and use the network to drive sales. Twitter is testing a “Buy” button that will let users purchase products directly from the Tweet, keeping commerce as simple as… Continue Reading