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Facebook Launches @FBNewswire For Journalists…Could it Be Tool for Brands?

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Today, Facebook announced that it will be targeting Twitter’s real-time news market with the debut of FB Newswire; a resource for journalists, and a partnership with social content discovery platform Storyful. The goal, according to Facebook’s Director of News & Global Media Partnerships Andy Mitchell, is to “make it easier for journalists and newsrooms to find, share,…

The Big Picture Behind Facebook’s Q1 Earnings Call

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With all the talk around Facebook’s diminishing organic reach, teens “flocking away,” and the new ad structure, the spotlight has been on Facebook and today’s earnings call. It seems as though lots of people were expecting Facebook to fail and roll over for other hot networks to take the spotlight. However, after today’s call, it’s…

[Webinar] Beyond Reach: The Critical Facebook Metrics You Should Measure

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Our webinar Beyond Reach: The Critical Facebook Metrics You Should Measure will air live on Wednesday, April 30th, and we couldn’t be more excited. If you’re a Social Media Manager, this is a great chance to stop batting around the term “Organic Reach Crisis” and start tracking the metrics that allow you to fully understand your Page’s…

Facebook Marketing: Blurring the Lines Between Paid and Organic Media

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This is a tale of two worlds: paid and organic. You community managers know what I’m talking about — we love engagement, conversations and relationships. Paid is about leads, conversions, $$$. We’re just different. But guess what? The times they are a-changin’. You can’t have one without the other anymore, and definitely not on Facebook. In case…

How to Make Your Social Contest Count on More Than Facebook

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Who doesn’t love a contest?  It’s a fun way for brands to engage with fans, foster creativity in their communities, and reward fans for their loyalty.  Contests are enormous drivers of engagement.  So why isn’t everyone running them?  Well, they can be a little difficult to track…anywhere but Facebook. Facebook Facebook has made an easy…

4 Brands That Won #EarthDay on Twitter

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Earth Day was uber successful in Branding World this year, with 131,0o0 keyword mentions on Twitter (good job, Earth Day)! This ecoconscious holiday is an opportunity to make a difference and drive awareness for an important cause, but for large brands, it’s also a PR opportunity like no other. Why? Because Earth Day is less…

Are Twitter and Tumblr the Perfect Pair for Second Screen Engagement? Ask @MTV…

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Could Tumblr be the next big player in second-screen engagement? Today, AdAge reported on a study by social engagement firm Pulsar about TV engagement on Tumblr and Twitter. The study analyzed mentions of four episodes each for the TV shows Sherlock, Supernatural, Pretty Little Liars, and Sleepy Hollow. It also looked at mentions of “Malcolm in the Middle” over…

[Guide] Spring Cleaning: How to Perform Your Own Social Media Audit

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Social Media audits are one of the most valuable tools in a social marketer’s belt, and they can take many shapes and forms. Yesterday on the Simply Measured blog, I wrote a post about conducting a quick Monday Morning audit of the prior week to help adjust and tweak your short term strategy. This is…