Twitter’s Analytics Dashboard Is Now Available To All Users

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This week, Twitter released it’s Activity Dashboard to all users, allowing any marketer to get a high level snapshot of a few key metrics, regardless of their budget or audience size. The new activity dashboard, which you can access here, is a sign of Twitter’s commitment to providing social marketers with the tools and metrics they need.… Continue Reading

How to Determine if a Social Network Is Right for Your Brand

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How do you know when it’s time to jump on the Pinterest bandwagon, get started with Instagram, or make establishing a solid presence on Wanelo a priority for this quarter? What research do you need to do to determine whether joining a network you’re not active on is a sound business decision, and will resonate well… Continue Reading

3 Quick Ways to Build an Effective Facebook Post

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What makes an effective Facebook post? Every savvy social media marketer has asked this question. Luckily for us, there are tons of resources at their disposal. Each week, I see a new article about the “Formula Behind the Perfect Facebook Post.” But the truth is, there’s no one-size-fits-all guide. These guides are certainly worthwhile for someone who is… Continue Reading

Why Instagram’s New App Is a Dream For Social Marketers

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Something’s in the air. It’s the week of video enhancement announcements for mobile users. Say that three times fast. Today, Instagram released Hyperlapse, an app that uses algorithm processing to create movie-quality tracking shots and fast time-lapse videos. This release comes on the heels of Vine’s announcement that it’s new functionality lets users import video clips. You don’t need… Continue Reading

Social Media Measurement: Understanding Cross-Channel Tactics

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Understanding Cross-Channel Measurement can be a complex task. There are a lot of moving pieces, and the ability to get a holistic “big picture” view of your social landscape is not easy. This week, I had the pleasure of moderating a webinar called “The 5 Essentials of Cross-Channel Measurement,” a conversation stemming from our recent… Continue Reading

How Companies on Forbes List Make Big Gains on Twitter

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Forbes America’s Best Small Companies list brings together the most successful 100 small companies in the nation. We used the Forbes collection as a a sample set for our Twitter Study in January, comparing their activities and engagement to the Interbrand 100 Best Global Brands. At the time of the study, we collected three months of… Continue Reading

Vine’s New Customization Features, and Why Social Media Marketers Should Care

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Today, Vine announced major updates to its shooting, importing, editing, and sharing capabilities. These customization options make Vine more valuable to marketers than ever before because the tool is now stronger, faster, and more multifunctional. Here’s what’s changed, and why you should care. You can now import existing videos from your phone – and mix… Continue Reading

4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy

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If your brand is active on multiple social channels, looking at audience response and engagement results on a channel-by-channel basis just isn’t going to cut it. You’re not seeing the data in context. I wanted to show how much rich information can be gleaned from a streamlined yet deep cross-channel analysis, so I pulled a… Continue Reading

Cross-Channel Social Media Measurement Webinar

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Cross-channel measurement is critical to any advanced social media strategy, but it’s a complex problem that is difficult to solve. With more networks, bigger audiences, and advancing tactics, the measurement needs for social media marketers are increasing daily. As a marketer, how do you bring each piece of the puzzle into one place, create a… Continue Reading

Social Media Strategy: The Pros and Cons of Global vs. Local

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Every social media strategy – local or global – has pros and cons. Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence Many small… Continue Reading