You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit

You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit Jade Furubayashi Blogger Extraordinaire Simply Measured
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It’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots. But marketers should be rejoicing! What was formerly a small sandbox is now a… Continue Reading

3 Reasons Why Your Boss Should Send You to =LIFT

3 Reasons Why Your Boss Should Send You to =LIFT Kevin Shively Blogger Extraordinaire Simply Measured
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It can be difficult to decide whether or not a conference is worth the investment. Will the content be valuable? Are other attendees people I’d want to network with? Am I going to spend the whole time fielding pitches from vendors? As a digital marketer, I’ve been to those conferences. Our whole team at Simply… Continue Reading

How to Fine-Tune Your Father’s Day Social Marketing Strategy

How to Fine-Tune Your Father’s Day Social Marketing Strategy Lyndi Catania Blogger Extraordinaire Simply Measured
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When it comes to holiday and event marketing, there are numerous opportunities to consider. If you want your brand involved in the Father’s Day conversation or have specific products you want to draw awareness towards, you should be choosing social strategies and planning now.  Timing is important. Finding the right strategy for your brand and placing… Continue Reading

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself Aaron Orendorff Blogger Extraordinaire Simply Measured
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In the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and… Continue Reading

#ArgyleEComm: Exploring the Pressure for Digital to Drive Revenue

#ArgyleEComm: Exploring the Pressure for Digital to Drive Revenue Kevin Shively Blogger Extraordinaire Simply Measured
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This week, I’ll be heading down to Dallas for Argyle Forum’s 2016 Leadership in E-Commerce Conference. E-Commerce leaders from around the country will gather to share insight, learn new tactics, and develop strategies that they can take back to their teams and deploy. Joining me at the conference are Kristin Dean, who leads professional services at… Continue Reading

3 Ways to Revamp an Aging Social Strategy

3 Ways to Revamp an Aging Social Strategy Josie Hardy Blogger Extraordinaire Simply Measured
How to Revamp Your AgingSocial Strategy

If you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft, the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. When you start thinking of social media as a personal tool, it… Continue Reading

How to Start a Conversation on Social

How to Start a Conversation on Social Lucy Hitz Blogger Extraordinaire Simply Measured
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We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? It can be hard to get your voice heard when there is very little noise about the problem your product is trying to solve, or you’re just starting out… Continue Reading

How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments

How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments Jade Furubayashi Blogger Extraordinaire Simply Measured
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Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to Facebook‘s 8 billion per day. This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. 47% of Millennials Utilize the Snapchat’s Discover on a Daily Basis… Continue Reading

Do You Know What Your Audience Wants to See on Instagram?

Do You Know What Your Audience Wants to See on Instagram? Lucy Hitz Blogger Extraordinaire Simply Measured
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You’ve got a sizable and growing audience on Instagram, and most of your content performs “pretty well,” but are you really becoming part of the conversation your audience is interested in, or is it just a matter of time before they click Unfollow? Instagram’s algorithm change means you’ll have to understand your audience and the content that resonates… Continue Reading

The 5 Steps for Leveraging Growth Opportunities on Social Media

The 5 Steps for Leveraging Growth Opportunities on Social Media Jay Shemenski Blogger Extraordinaire Simply Measured
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The future isn’t a far-off point; instead it arrives in daily doses that must be noticed and understood. This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote implies, the future doesn’t suddenly happen, but instead is a culmination of many… Continue Reading