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Potential Impressions vs. Actual Impressions: Which Should You Measure?


Since Twitter updated its activity dashboard to include actual impression data, I’ve heard one question from a lot of social media marketers: Should my team focus on potential impressions, or actual impressions? It’s a good question, albeit a tricky one. And as is the case with most analysis, there’s no universal answer. If there were, we’d just call… Continue Reading

How To Anticipate And Answer Your Boss’s Biggest Social Campaign Questions


Raise your hand if these sound familiar: How’s that social media campaign coming along? Why aren’t we seeing more sales from social media? Is it really worth doing customer service on social media? Then have we got a whopper of a treat for you social media marketers and managers out there today! With companies’ increased investments in… Continue Reading

11 Beer Brands on Twitter: Pabst Brewing Company’s Tailored Tactics


When I began researching Pabst Brewing Company, I was surprised by the breadth of their brand portfolio. From PBR to Colt 45, the Los Angeles-based beer behemoth is home to more than 20 beers, including many beloved regional brews like Rainier for the PNW and Lone Star for, you guessed it, the Lone Star state.… Continue Reading

The Meeting Theory: How to Time Your Tweets Down to the Minute


Scheduling your Tweets is an art form. First, you have to pick the piece of content, then craft the copy, the CTA, build the link and finally send it off. In the past, I’ve spent a lot of time focusing on the intricacies of that last step. I ran tests and even wrote a blog… Continue Reading

Why You Should Start Measuring Social Media Now Instead Of Later


Things getting crazy at work? Entering your busy season? No time to add an extra step to your social media strategy or daily workload? Actually, it’s just the right time. Just the right time to turn on the data. Because here’s the thing: when you start measuring what you’re doing on your active social channels,  you save… Continue Reading

LinkedIn’s Newsle Acquisition, Or Why Building A True LinkedIn Strategy Is Vital Now


LinkedIn’s recent acquisition of Newsle, what’s been described as a Google Alert for your professional life, is just one more way the network is attempting to enable success for its users. It’s also the reason why LinkedIn is (or should be) so attractive to all you marketers. Here are the features and smart plays LinkedIn’s made to… Continue Reading

Why Marketers Can’t Afford to Separate Data and Creativity


My friends would call me a “creative” type…Actually, what they’d call me isn’t appropriate for this blog. But if you asked them explicitly, in a multiple-choice format, where nothing vulgar was allowed, they’d call me a creative type. I paint, I write, I play jazz, I tell jokes on stages, and there was a short… Continue Reading

#Hashtags: Why They’re More Useful to Marketers Than Ever


Hashtags: We see them constantly, these days. They’re such a standard part of our common vernacular that we ignore many of them: #YOLO #Swag #LOL. Its gotten to the point where I’m not even fazed when I see a hashtag in an email. As annoying as hashtags can be in the wrong hands, they’re still… Continue Reading

5 Things I Thought I Knew About Social Media (…But Really, Didn’t)


I’ve been working at Simply Measured for a few months now, and I started thinking about how much my understanding of “what social media means” has changed in such a short time. I thought I knew quite a bit but I was wrong. Here are five key things that I’ve learned about social media –… Continue Reading

How Twitter’s New Analytics Could Change The Way We Measure Social Marketing


Late last week, Twitter released a new version of the activity dashboard that includes Impressions, Clicks, Engagement Rate, Period over Period comparisons, and other metrics that weren’t previously offered. As a social media marketer, this is an exciting addition. But as a data-driven marketer? It’s a crucial one. This update is not only a signal… Continue Reading