3 Paid Social Changes That Yielded Major Results

3 Paid Social Changes That Yielded Major Results Garrett Heath Blogger Extraordinaire Simply Measured
Paid Social

I’m constantly looking at ways to improve our paid social media strategy at Rackspace, the #1 managed cloud company, to make sure we get the best results with the money we spend. After some experimentation, we’ve made three major changes to how we support paid social marketing campaigns, depending on the desired outcome. While we are… Continue Reading

5 Can’t-Miss Sessions at LIFT 2016

5 Can’t-Miss Sessions at LIFT 2016 Lucy Hitz Blogger Extraordinaire Simply Measured
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Are you coming to LIFT, or still thinking about it? Here’s the elevator pitch: We’re bringing together the world’s top social marketers to share their secrets of success. If, after our numerous emails and countless social media posts, you still need a little something extra to whet your appetite, here are the sessions I am most excited about.… Continue Reading

9 Reasons Why Hilton’s Social Media Strategy Succeeds

9 Reasons Why Hilton’s Social Media Strategy Succeeds Tripti Shrivastava Blogger Extraordinaire Simply Measured
9 REASONS WHY

A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 seconds. The top three results in the search page are ads from Hotels.com, Expedia, and Kayak. Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. Unless the user… Continue Reading

Social Marketers, CMOs Are Most Worried About These Things

Social Marketers, CMOs Are Most Worried About These Things Lucy Hitz Blogger Extraordinaire Simply Measured
CMO

Believe it or not, CMOs are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain budget and a seemingly endless list of goals, CMOs are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget… Continue Reading

What You Missed at Social Fresh 2016

What You Missed at Social Fresh 2016 Kelci Marx Blogger Extraordinaire Simply Measured
WHAT YOU (1)

Last week, more than 300 social marketers came together to get inspired and learn from the industry’s top brands and thought leaders. This 4-day conference was packed with case studies, workshops, and round tables. Here are some of my personal favorite presentations and lessons from Social Fresh 2016. 1. How to Create Fascinating Content: Making Your… Continue Reading

Which Sponsors Captured the Most Social Engagement During Rio 2016?

Which Sponsors Captured the Most Social Engagement During Rio 2016? Tripti Shrivastava Blogger Extraordinaire Simply Measured
Bedtime

The Olympic Games reach over half of the world’s population in over 207 countries, making it one of the most effective international marketing platforms. The Games receive official sponsorships from the world’s biggest brands like Samsung, Coca-Cola, and McDonald’s, and give us an opportunity to witness the evolution of marketing. This year’s Games were the most… Continue Reading

How Is Instagram Becoming More Usable for Your Brand and Your Audience?

How Is Instagram Becoming More Usable for Your Brand and Your Audience? Lucy Hitz Blogger Extraordinaire Simply Measured
How Is Instagram Becoming More Usable for Your Brand and Your Audience-

Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. Here are the key… Continue Reading

Zika: A Social Media Conversation Timeline

Zika: A Social Media Conversation Timeline Ryan Freeman Blogger Extraordinaire Simply Measured
Zika- A Social Media Conversation Timeline

The Olympics are drawing to a close. Performances and athletic drama may be over, but a concerning public health issue endures: the Zika Virus entered mainstream news prior to the Games, and traveled quickly through social media. Zika became a major topic of conversation on the world stage in Río, and it continues. Brazil is in turmoil. There’s a Zika… Continue Reading

How To Prepare for a Social Media Internship

How To Prepare for a Social Media Internship Audrey Klackner Blogger Extraordinaire Simply Measured
How to Prepare

Preparing for the first day of a new internship is like getting ready for the first day of a new year of school: you try on clothes until you find the perfect outfit, you’re excited to meet all your new potential friends, and you just want everything to work out perfectly. It’s exciting, but it is… Continue Reading

How to Use Social Media and Analytics for Better Customer Loyalty

How to Use Social Media and Analytics for Better Customer Loyalty Lucy Hitz Blogger Extraordinaire Simply Measured
how to use social MEDIA & ANALYTICS

We just wrapped up a webinar with Bitly entitled, “How to Use Social & Web Analytics for Customer Loyalty.” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape Examples of great social loyalty programs How to track and measure cross-channel program effectiveness You… Continue Reading