[QUIZ] Which Social Media Channel Should You Focus on in 2016?

[QUIZ] Which Social Media Channel Should You Focus on in 2016? Jade Furubayashi Blogger Extraordinaire Simply Measured

2015 is nearly over. It’s almost time for you to shift your focuses to the new year! Do you know where you should be focusing on social in 2016? By combining your business needs with your personal passions, you’re sure to find the next big network for your brand. Take this quiz to find out… Continue Reading

Win a Free =LIFT(Social,2015) Conference Pass!

Win a Free =LIFT(Social,2015) Conference Pass! Jade Furubayashi Blogger Extraordinaire Simply Measured
FreePassDash

Well, here it is — your chance to win a pass to our =LIFT(Social) conference on October 22nd! We’re giving away 5 tickets as part of our Free Pass Dash contest, so make sure you move quickly. You can either watch or read below for your instructions. How to Participate: Step 1) Run a free… Continue Reading

What I Learned from Getting YouTube Certified

What I Learned from Getting YouTube Certified Lucy Hitz Blogger Extraordinaire Simply Measured

Big news, guys! I am now officially YouTube certified. This means I’m pretty much the foremost expert at growing your audience on YouTube. Well, what it really means is that I learned channel management best practices about the YouTube platform, and analytics tips to help creators find success there. Here’s my highlight reel of things I… Continue Reading

5 Tips for Getting Your Brand Started on Snapchat

5 Tips for Getting Your Brand Started on Snapchat Jade Furubayashi Blogger Extraordinaire Simply Measured
Snapchat

Over the past year, we’ve seen a lot of brands hop on the Snapchat bandwagon. This comes as no surprise when you realize that 57% of surveyed Americans between the ages of 12 and 24 say that they use the network. This massive figure puts Snapchat in the top tier of social networks used by millennials, only trailing Facebook… Continue Reading

5 Ways You Can Use the All New Instagram Direct for Your Brand

5 Ways You Can Use the All New Instagram Direct for Your Brand Jade Furubayashi Blogger Extraordinaire Simply Measured
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Do you remember when Instagram introduced it’s Direct Message feature in 2013? Probably not. The feature was relatively underwhelming and a little late-to-the-punch in comparison to it’s social channel contemporaries. According to Instagram, only 85 million people use Instagram’s Direct feature each month, which is less than a third of Instagram’s user base. But today Instagram announced a… Continue Reading

Social ROI Solved: Simply Measured Acquires Inside Social to Connect The Dots

Social ROI Solved: Simply Measured Acquires Inside Social to Connect The Dots Adam Schoenfeld Blogger Extraordinaire Simply Measured

Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize performance. But that’s really just that — a starting point. These metrics are rooted in an assumption that engagement is valuable. We make this assumption because we fundamentally believe that social media… Continue Reading

Facebook Might Drive More Traffic than Google: Should You Care?

Facebook Might Drive More Traffic than Google: Should You Care? Kevin Shively Blogger Extraordinaire Simply Measured
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Facebook and Google are in a constant tug-of-war for publishers’ affection. Even if you’re not with a publishing company, as a social marketer, this is a battle you want to pay attention to. Understanding the ebbs and flows between the two largest content discovery mechanisms can mean the difference between success or failure as a marketer.… Continue Reading

4 Things to Analyze Before You Partner With an Influencer

4 Things to Analyze Before You Partner With an Influencer Jade Furubayashi Blogger Extraordinaire Simply Measured
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Partnering with influencers is one of the best ways to combat an increasingly crowded and chaotic social media universe. Although everyone claims to know this, most people overlook the necessity of partnering with the right influencers. Running off and picking someone with the biggest audience or the most blog posts won’t necessarily always be your… Continue Reading

The 3 Big Steps for a Successful YouTube Channel

The 3 Big Steps for a Successful YouTube Channel Bridget Quigg Blogger Extraordinaire Simply Measured
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As a marketer, you know that high-quality video requires cash and that the more creative you can be, the better. With all that pressure, what are some of the most simple and powerful choices you can make to develop a strong YouTube presence on a budget? The following three steps cost you nothing but time… Continue Reading

7 Ways to Uncover What People Are Saying About Your Brand

7 Ways to Uncover What People Are Saying About Your Brand Lucy Hitz Blogger Extraordinaire Simply Measured

Figuring out what people are saying about your brand or product can be a daunting task. Where do you begin? What’s worth paying attention to? And what kind of social activity can you safely ignore? The process of identifying and breaking down conversations into something usable is tricky. In social marketing, this is known as conversation analysis.… Continue Reading