5 Ways to Become a Better Social Marketer Today

5 Ways to Become a Better Social Marketer Today Lucy Hitz Blogger Extraordinaire Simply Measured
5 WAYS

You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer right now, check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit First, run a quick audit of your social properties. DO IT NOW.… Continue Reading

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Social Media IRL: Facebook Starts Attributing Unattributable Revenue Kevin Shively Blogger Extraordinaire Simply Measured
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote, from John Wanamaker in the early 1900s, is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. Wanamaker died in 1922,… Continue Reading

The Power of Personality on Twitter (And What Your Brand Can Steal)

The Power of Personality on Twitter (And What Your Brand Can Steal) Lucy Hitz Blogger Extraordinaire Simply Measured
TWITTER

Brand marketers struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. This is particularly true on Twitter, where so many influencers and celebrities have strong followings. So, what are the six traits… Continue Reading

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It Lucy Hitz Blogger Extraordinaire Simply Measured
TUMBLR NOW HAS

Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, yes it will be. http://livevideo.tumblr.com/post/146063566225/launches-tuesday-june-21 Tumblr is throwing its hat in the ring with all the other social networks that offer live video to brands and audiences: Facebook, YouTube, Twitter, and Snapchat. But instead of competing with these networks as another location for creating live… Continue Reading

Introducing the 2016 State of Social Marketing Report

Introducing the 2016 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
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I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting… Continue Reading

Why Data Should Be at the Core of Your PR Efforts

Why Data Should Be at the Core of Your PR Efforts Kelly Byrd Blogger Extraordinaire Simply Measured
WHY DATA SHOULD BE

Many public relations professionals gravitate to the field for its focus on verbal and written skills. However, as in most professions, industry leaders are strong in both language and math skill sets. As a PR professional and social media marketer at PR tech company AirPR, I’m here to explain why data should inform your PR efforts. This… Continue Reading

3 Creative Ways to Use Twitter Polls

3 Creative Ways to Use Twitter Polls Jade Furubayashi Blogger Extraordinaire Simply Measured
3 CREATIVE WAYS

All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1 — Twitter (@twitter) October 21, 2015 When Twitter introduced Polls in late 2015, reactions… Continue Reading

4 Key Insights from Our Dark Social Webinar

4 Key Insights from Our Dark Social Webinar Lucy Hitz Blogger Extraordinaire Simply Measured
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Today we had our Dark Social webinar. Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers How you can measure Dark Social Predictions for the future of social attribution I personally thought that the Q&A session was just as powerful as Brewster’s deck, and I encourage… Continue Reading

5 Ways Entrepreneurs Can Increase Social Engagement

5 Ways Entrepreneurs Can Increase Social Engagement Peter Kim Blogger Extraordinaire Simply Measured
5 Ways Entrepreneurs Can Increase Social Engagement

When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 hours per day. Keep in mind that this figure isn’t skewed by a small group of… Continue Reading

Microsoft and LinkedIn: A Primer for Social Marketers

Microsoft and LinkedIn: A Primer for Social Marketers Lucy Hitz Blogger Extraordinaire Simply Measured
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When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 billion dollars by EOY, my first reaction was…This just feels right. It was like watching two of your friends from different life stages hit it off, start dating, and live happily ever after. Okay, one step at a time, but you know what I… Continue Reading