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How to Make Your Social Contest Count on More Than Facebook

Who doesn’t love a contest?  It’s a fun way for brands to engage with fans, foster creativity in their communities, and reward fans for their loyalty.  Contests are enormous drivers of engagement.  So why isn’t everyone running them?  Well, they can be a little difficult to track…anywhere but Facebook. Facebook Facebook has made an easy…

4 Brands That Won #EarthDay on Twitter

Earth Day was uber successful in Branding World this year, with 131,0o0 keyword mentions on Twitter (good job, Earth Day)! This ecoconscious holiday is an opportunity to make a difference and drive awareness for an important cause, but for large brands, it’s also a PR opportunity like no other. Why? Because Earth Day is less…

Are Twitter and Tumblr the Perfect Pair for Second Screen Engagement? Ask @MTV…

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Could Tumblr be the next big player in second-screen engagement? Today, AdAge reported on a study by social engagement firm Pulsar about TV engagement on Tumblr and Twitter. The study analyzed mentions of four episodes each for the TV shows Sherlock, Supernatural, Pretty Little Liars, and Sleepy Hollow. It also looked at mentions of “Malcolm in the Middle” over…

[Guide] Spring Cleaning: How to Perform Your Own Social Media Audit

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Social Media audits are one of the most valuable tools in a social marketer’s belt, and they can take many shapes and forms. Yesterday on the Simply Measured blog, I wrote a post about conducting a quick Monday Morning audit of the prior week to help adjust and tweak your short term strategy. This is…

Tweets from the Week: Brands Cover the NBA Playoffs

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As the NBA playoffs kick off, the opportunity for brands – sports related or not – is ripe this week. In honor of hoop stars everywhere, here are this week’s Tweets of the Week: @NBA #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs pic.twitter.com/jHw5cPcXcE — NBA (@NBA) April 19, 2014 Oh, it’s on. This…

This Week in Social: LinkedIn hits 300M Users, +Post Ads Go Live, and More

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A lot happened in social media this week. Here are some stories you might have missed: LinkedIn Announces 300M Users (and Other Juicy Stats) LinkedIn announced Friday that their audience now totals 300M users, worldwide. The network also announced other demographic stats, and plans for the future. Read More >> +Post Ads Go Live For…

LinkedIn Announces 300 Million Users (Among Other Juicy Stats) and What This Means For Brands

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LinkedIn has become a mecca for professional networking, industry research, and over the last year, content marketing. Further solidifying it’s stake in the social space, the network announced today that its user base has reached more than 300 million people across more than 200 countries and territories worldwide. It also revealed that: About 1/3 of those…

How to Prepare Your Profile for Twitter’s Redesign

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Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…