There are many great Twitters chats happening each week, driving conversations and facilitating collaboration between a wide spectrum of social media professionals. We wrote about this topic previously, but we decided it was time for a refresh. Thanks to Robert Swanwick who has compiled a list of over 620 Twitter chats. We’ve selected thirteen popular [...]
Google+ Brand Page Adoption and Engagement Are on the Rise [Study]
A Study of the Interbrand Top 100 Brands on Google+ | Month Six Update Google+ continues to gain market share and build consumer momentum. Since our month 3 update, two new brands from the Interbrand Top 100 list have activated pages. Overall activity is on the rise: average weekly circler engagement is up 112% and [...]
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Social Media Showdown: 5 Top Brand Mascots Analyzed
Brand mascots are currently seeing a revival thanks to social media. As Adage recently stated, “social media is giving marketers a whole new playground to test and nurture mascots.” To measure the impact of this trend, we tracked a sampling of popular mascots with a Facebook presence (i.e. where they communicate in their own voice). [...]
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The Difference Between Social Listening and Social Analytics
For those of you charged with managing and measuring social media programs, you probably realize there are countless tools at your disposal. The landscape is quite crowded and can often be complicated to navigate. We often hear from customers about the different roles that social listening and analytics play. Despite the murkiness between these core [...]
Vote Simply Measured for Seattle’s Top Startup Award
Simply Measured is up for “Startup of the Year” in the Seattle 2.0 Awards! A panel of expert judges put us on the short list of finalists and it’s up to the community to pick the winner. If you feel that we’re deserving, please cast your vote! We embedded the voting widget below – just [...]
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JetBlue Averages 182% More Comments with Fill In the Blank on Facebook
Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and determine if FITB should be incorporated into your content strategy. [...]
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How AOL and TOMS Shoes Used Social Media Analytics for Social Good
On April 10th thousands of people around the world ditched their footwear for TOMS Shoes annual “One Day Without Shoes;” a campaign aimed at showing the impact a pair of shoes can have on a child’s life. It is heavily rooted in social media – supporters share experiences by Tweeting the #withoutshoes hashtag. AOL, a [...]
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Simply Measured Got A Makeover
We have some very exciting news today; our website got a makeover! (Given the fact that you are reading this blog post, you probably already knew this. ) Over the past few months, our design & engineering team have been hard at work scheming, dreaming, and creating the hotness that is our new site. How [...]
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Facebook Stopped Showing Daily Comments & Likes: Why These Metrics Still Matter
Facebook recently made a significant change in the data provided through Insights: Daily Comments and Likes are no longer available. As someone responsible for setting and maintaining the social media KPIs for your organization, this could cause you to re-think your Facebook measurement. And ultimately it might change how you report the outcomes of your social media strategies. [...]
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5 Ways to Translate Event Social Media Data Into Business Insights
Do you remember what conferences were like before Twitter? It seems that events are now defined by live streams, hashtags, Tweeting, and check-ins. This constant stream of public sharing amplifies events far beyond the people wearing badges and sitting in conference centers. Great news for data lovers: the byproduct of this social activity is a mountain of data [...]
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