The Difference Between Content Marketing and Social Marketing

The Difference Between Content Marketing and Social Marketing Lucy Hitz Blogger Extraordinaire Simply Measured
Difference

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers are often hyper-focused on… Continue Reading

How Email and Social Can Win by Working Together

How Email and Social Can Win by Working Together Sidney Waterfall Blogger Extraordinaire Simply Measured
Email Social Marketer

Email marketing is the most commonly used channel to acquire customers.  Marketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along… Continue Reading

How Social Sharing Fits Into the Customer Journey

How Social Sharing Fits Into the Customer Journey Lucy Hitz Blogger Extraordinaire Simply Measured
Social Sharing

Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at… Continue Reading

5 Ways to Reach Your Audience on #ValentinesDay

5 Ways to Reach Your Audience on #ValentinesDay Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (8)

It’s Valentine’s Day, and countless people worldwide do something romantic to celebrate their love: gifts, flowers, cards, dinner, movies. On this first major gifting event of the year, consumers in the U.S. alone spend over $18 billion, which is about $137 per person who participates in this holiday. Using Simply Measured’s social listening tool, we… Continue Reading

Social Media Reporting Tips (From Your Boss)

Social Media Reporting Tips (From Your Boss) Kevin Shively Blogger Extraordinaire Simply Measured
Social Media Reporting Tips

I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. I segment content by topic, type, and delivery method to see what’s performing the best. I roll analysis up into reports that I share with my direct reports, my peers,… Continue Reading

How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital

How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital Lucy Hitz Blogger Extraordinaire Simply Measured
Get Schooled

Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, graduation, college preparation,… Continue Reading

How to Fill the Gaps in Your 2017 Social Marketing Plan

How to Fill the Gaps in Your 2017 Social Marketing Plan Lucy Hitz Blogger Extraordinaire Simply Measured
Gaps in Your 2017 Social Marketing Plan

At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, and be easier to execute. Now you’re executing. But you know what they say about… Continue Reading

How to Get to Know Your Digital Neighborhood on Social

How to Get to Know Your Digital Neighborhood on Social Colin Zalewski Blogger Extraordinaire Simply Measured
DIGITAL NEIGHBORHOOD

As I’ve shared before, I’ve come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to remain sane. My goal is to become the Norm 🍺 of this coffee shop. Aim high, kids. One of the best parts about this spot is its location. It’s on… Continue Reading

5 Foolproof Ways to Increase Your Conversions from Gated Content

5 Foolproof Ways to Increase Your Conversions from Gated Content Sidney Waterfall Blogger Extraordinaire Simply Measured
Foolproof

Have you been tasked with increasing conversions from your content? My guess is yes–probably from your demand generation team (people like me). Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable. This can help fuel your… Continue Reading

5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”

5 Things Your Brand Could Learn About Social Strategy from “The Bachelor” Audrey Klackner Blogger Extraordinaire Simply Measured
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“The Bachelor”: everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Fun Fact: My dad used to call the show “ridiculous,” but after I forced him to watch a season with me, he’s just… Continue Reading