Follower count is an important metric for measuring the performance of a growing audience on Twitter, but too often it’s the only audience metric that marketers focus on. With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience, and just measuring [...]
Why Tumblr is Worth $1.1 Billion To Yahoo
Over the weekend, Yahoo CEO Marissa Mayer and Tumblr CEO David Karp reached a deal for Yahoo to buy the blog platform for $1.1 billion in cash. With the rumor mill working on overdrive, the question arose: Is Tumblr really worth $1.1 billion? That’s more than Facebook paid for Instagram in 2012, and almost as much [...]
Is Your Competition Buying Their Social Audience?
Researchers recently found that there are 20 million fake accounts on Twitter, being bought and sold for outrageous sums of money. The study posited that the “Fake Follower” industry could be worth anywhere from $40 to $360 million. Facebook sees a similar epidemic of spam accounts with “likes” for sale. Social marketers at big companies [...]
Why PTAT Doesn’t Correlate with Engagement on Facebook
Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities. You would think that PTAT correlates with [...]
Measuring the ROI of Social Media With Simply Measured
If you work in the digital space, there’s a good chance that you segment your analytics as follows: Social media activity. Website traffic activity. Sound familiar? For many of us, this has been the case for a long time. Now I have a question: Why are these sets of metrics mutually exclusive? Your social programs [...]
How Top Brands Are Using Instagram Since The Facebook Buy [STUDY]
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest. Starbucks, [...]
5 Facebook Metrics For Optimizing Graph Search
Facebook’s Graph search is changing the way people find goods and services online, adding an alternative to the major search engines. Since the service is still new, it can be hard for businesses to pinpoint the methods and practices used for optimization. For search marketers, this is commonly known as SEO (search engine optimization), but [...]
Eye on the Prize: Social Media Contests and Sweepstakes
Yesterday, I “liked” the Facebook page of a golf brand and shared their photo with all of my friends. I can’t even tell you the name of the brand. Within 5 minutes, four of my friends had also “liked” the page, and shared the same photo (which I’d shared because a friend of mine liked their page and [...]
[INFOGRAPHIC] How Bud Light Platinum Set The Standard for Social Product Launches
Across every industry, leading companies have started to see the value in a strong social component to any campaign. Last year, Anheuser Busch and their agency Translation incorporated social into every part of their launch campaign for the new brand Bud Light Platinum, measuring each step along the way with Simply Measured’s suite of social [...]
NBC’s “The Voice” is Changing How We Watch TV…With Twitter
Not many networks do social media as well as NBC has with The Voice. It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that [...]
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