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Tweets from the Week: Brands Cover the NBA Playoffs

As the NBA playoffs kick off, the opportunity for brands – sports related or not – is ripe this week. In honor of hoop stars everywhere, here are this week’s Tweets of the Week: @NBA #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs #NBAPlayoffs — NBA (@NBA) April 19, 2014 Oh, it’s on. This…

This Week in Social: LinkedIn hits 300M Users, +Post Ads Go Live, and More


A lot happened in social media this week. Here are some stories you might have missed: LinkedIn Announces 300M Users (and Other Juicy Stats) LinkedIn announced Friday that their audience now totals 300M users, worldwide. The network also announced other demographic stats, and plans for the future. Read More >> +Post Ads Go Live For…

LinkedIn Announces 300 Million Users (Among Other Juicy Stats) and What This Means For Brands

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LinkedIn has become a mecca for professional networking, industry research, and over the last year, content marketing. Further solidifying it’s stake in the social space, the network announced today that its user base has reached more than 300 million people across more than 200 countries and territories worldwide. It also revealed that: About 1/3 of those…

How to Prepare Your Profile for Twitter’s Redesign


Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…

The Challenges of Scaling a Startup, and Why It’s Worth It


I have a confession to make. I jump out of bed in the morning, excited to get to the office. Okay, just kidding. I roll out of bed after perusing Instagram and deciding which morning Pandora station is going to set my day up right. But I think you get where I’m going with this…

Pulitzers 2014: What Twitter Thinks You Should Read


The 2014 Pulitzers were announced Monday at Columbia University. There were a lot of winners –20 awards in two categories — but I wanted to know what people were actually dialoguing about on social media, what I should be reading about, and if there were any lessons brands could learn from how it all went…

+Post Ads Went Public on Google+ Today: What It Means For Brands


Google+ released their new +Post ads publicly today. The network pre-released +Post ads for testing in December with a handful of retailers including Toyota USA. But what are the new +Post ads? Here are the basics: What is the value of advertising with +Post?  When you publish ads on Google+, you get…well…all of Google, which is why this…

3 Phases of Social Event Planning: A Marketer’s Quick Guide

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Social media integration is an essential tool in today’s marketing wheelhouse. It is not only significant to overall marketing programs, but for live events as well, be it tradeshows or events for brands and organizations. This process can be dissected into three main phases. Of course, edits are almost always necessary because no brand or…