Researchers recently found that there are 20 million fake accounts on Twitter, being bought and sold for outrageous sums of money. The study posited that the “Fake Follower” industry could be worth anywhere from $40 to $360 million. Facebook sees a similar epidemic of spam accounts with “likes” for sale. Social marketers at big companies [...]
Why PTAT Doesn’t Correlate with Engagement on Facebook
Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities. You would think that PTAT correlates with [...]
How Top Brands Are Using Instagram Since The Facebook Buy [STUDY]
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest. Starbucks, [...]
5 Facebook Metrics For Optimizing Graph Search
Facebook’s Graph search is changing the way people find goods and services online, adding an alternative to the major search engines. Since the service is still new, it can be hard for businesses to pinpoint the methods and practices used for optimization. For search marketers, this is commonly known as SEO (search engine optimization), but [...]
Eye on the Prize: Social Media Contests and Sweepstakes
Yesterday, I “liked” the Facebook page of a golf brand and shared their photo with all of my friends. I can’t even tell you the name of the brand. Within 5 minutes, four of my friends had also “liked” the page, and shared the same photo (which I’d shared because a friend of mine liked their page and [...]
[INFOGRAPHIC] How Bud Light Platinum Set The Standard for Social Product Launches
Across every industry, leading companies have started to see the value in a strong social component to any campaign. Last year, Anheuser Busch and their agency Translation incorporated social into every part of their launch campaign for the new brand Bud Light Platinum, measuring each step along the way with Simply Measured’s suite of social [...]
NBC’s “The Voice” is Changing How We Watch TV…With Twitter
Not many networks do social media as well as NBC has with The Voice. It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that [...]
Keyword Targeted Ads: How to Stand Out With Social Analytics
Last week, Twitter announced the new ability for advertisers to target keywords within timelines. This presents some exciting possibilities for advertisers, but can also present some unique challenges. For the most part, companies have different personnel managing their paid and social channels. As a social media manager, you have a unique opportunity to help provide [...]
Spotify vs. iTunes: Which Service is Winning With Twitter Music?
After the first 24 hours of Twitter Music, Spotify had beaten out iTunes as the most shared music service with the app’s hashtag #NowPlaying. While Spotify has maintained a steady share of the music traffic, iTunes sharing has started to ramp up. We’ve been tracking #NowPlaying since the service launched, and the tug-of-war between the [...]
The Twitter Analytics Behind @AmericanAir’s Grounding
With tens of thousands of American Airlines passengers grounded by an issue with their reservation system, the @AmericanAir Twitter handle lit up with over 9,500 frustrated Tweets. When a disaster like this happens, and a social media team sees an influx of activity, it can be almost impossible to keep up. Here’s what American Airlines [...]
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