How to Use Facebook Strategy for Event Planning

How to Use Facebook Strategy for Event Planning Amanda Erdmann Blogger Extraordinaire Simply Measured
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Facebook: Do you love it or hate it? If you’re a business owner or marketer, no matter how you feel about Facebook, you need it. Facebook can be your strongest and best marketing tool when you’re planning an event — if used correctly. No matter how strong your event marketing campaign is, you will have very… Continue Reading

How to Begin Your Monthly Social Media Report

How to Begin Your Monthly Social Media Report Lucy Hitz Blogger Extraordinaire Simply Measured
How to Begin

Everyone’s gotta serve somebody, Bob Dylan once sang. For social marketers, this means you’ll periodically have to share your progress with your larger marketing organization and maybe even executive suite. If you’re wondering which collateral to deliver to higher-ups and don’t know where to start, you’ve come to the right place. This is how you begin… Continue Reading

What Beyonce’s #FORMATION Announcement Taught Digital Marketers

What Beyonce’s #FORMATION Announcement Taught Digital Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
Nothing worth having wasnever achieved without effort

Two years ago, I wrote a blog post titled “5 Things Brands Can Learn from Beyoncé after she dropped a surprise album in the middle of the night. Well, Slayoncé is back at it again. The day before the Super Bowl, Queen B dropped FORMATION (her best music video to date IMHO) and set off a chain of… Continue Reading

4 Research-Driven Tactics for Better Social Media Content

4 Research-Driven Tactics for Better Social Media Content Ross Simmonds Blogger Extraordinaire Simply Measured
4 Research-Driven Tactics

The last thing you want to do is leave your audience bored with your social content. Boredom is a one-way street to low engagement. But to avoid boredom, we first need to understand exactly what it is and how it creeps into our lives. Psychologists have yet to land on a universally accepted term and definition… Continue Reading

How to Stop Churn at Your Digital Agency

How to Stop Churn at Your Digital Agency Kevin Shively Blogger Extraordinaire Simply Measured
Exit Sign

If you work for a digital agency, I want you to do an exercise with me. I promise it won’t take long, but it may help you uncover some important insight about your business, and help you keep revenue that you could be losing. Think of this as “discovery” for a new campaign. All I… Continue Reading

Digital Marketing for Valentine’s Day Infographic

Digital Marketing for Valentine’s Day Infographic Lucy Hitz Blogger Extraordinaire Simply Measured
Valentine's Day Marketing

E-commerce brands are still trying to figure out the magic recipe for Valentine’s Day marketing on social. How do you generate social engagement, brand awareness, and, most importantly, sales? This digital infographic guide, care of The Shelf, can help. Scroll to learn: Who’s spending the most money in the name of love What they’re spending their money on Why spreading virtual love… Continue Reading

The 4 Super Bowl 50 Ads Already Winning Twitter

The 4 Super Bowl 50 Ads Already Winning Twitter Jade Furubayashi Blogger Extraordinaire Simply Measured
SUPER BOWL TWITTER

The Super Bowl is still a few days away — but for brands, the big game has already begun. All brands, regardless of whether they can afford a multi-million dollar Super Bowl spot, are joining the conversation on social media. We’ve picked our favorites by the social numbers. Which Super Bowl spots are already a hit?… Continue Reading

How to Convert Your Social Audience into Real Leads with CTA’s

How to Convert Your Social Audience into Real Leads with CTA’s Teena Thach Blogger Extraordinaire Simply Measured
Screen Shot 2016-02-03 at 9.05.59 PM

Getting customers and/or prospective customers to do what you want them to do is the ultimate marketing goal, but with the average attention span of a human being down to eight seconds, you don’t have much time. Marketing, converting, and generating leads is the standard practice for driving growth and increasing value, but how can you do it effectively when… Continue Reading

Social Cinema: What It Is and Who’s Doing It

Social Cinema: What It Is and Who’s Doing It Lucy Hitz Blogger Extraordinaire Simply Measured
SOCIAL CINEMA

Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond. Here are the brands and networks that… Continue Reading

How to Create a Conversion-Based Facebook Campaign

How to Create a Conversion-Based Facebook Campaign Dallas McLaughlin Blogger Extraordinaire Simply Measured
How to

It’s no secret that, when it comes to growing a community and engaging with a fan base, social media is the undisputed champion. Unfortunately, Page Likes don’t pay the bills. It’s also no secret that businesses are seeing an average organic reach of just 1-2%, down from 16% in 2012. As the value of a… Continue Reading