How to Use Emojis in Your Twitter Strategy (Yes, Really)

How to Use Emojis in Your Twitter Strategy (Yes, Really) Lucy Hitz Blogger Extraordinaire Simply Measured
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We just had World Emoji Day on July 17. Twitter gave us some very bad news: most of the emojis we’re using are pretty Plain Jane. That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. Take Netflix, for instance. Who's coming this Friday? 🙋 #AskOrange pic.twitter.com/pVmrjVYX3h… Continue Reading

What Every Social Media Intern Needs to Know

What Every Social Media Intern Needs to Know Audrey Klackner Blogger Extraordinaire Simply Measured
Intern

My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. When I first heard about this internship, I knew right away that I had to apply. Social media has definitely been an… Continue Reading

The Most Talked-About Topics at the Republican National Convention 2016

The Most Talked-About Topics at the Republican National Convention 2016 Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Even as 721 delegates cast their votes for candidates other than Donald Trump — the most remarkable expression of party dissent since 1976 — Mr. Trump captured the official Republican nomination to represent the party in the 2016 Presidential  Elections. Such a great honor to be the Republican Nominee for President of the United States. I will work… Continue Reading

10 Social Lessons for B2B Companies

10 Social Lessons for B2B Companies Morgan Pesut Blogger Extraordinaire Simply Measured
You’ll never change your life until you change something you do daily. The secret to success is found in your daily routine. (1)

The social media landscape is ever-changing, and so is the way people are making buying decisions. Social media is a great tool to attract prospects and customers with your content and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 1. Get Blogging If you don’t have a corporate… Continue Reading

The 5 Biggest Changes to Visual Content on Social

The 5 Biggest Changes to Visual Content on Social Jade Furubayashi Blogger Extraordinaire Simply Measured
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As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” This is not news. However, the definition of “visual content” has changed drastically in the past year. We’re not talking about a Tweet with an image or a Facebook post with a YouTube link. Visual social media content has… Continue Reading

How to Make the Most Out of Offline Success on Social, NCAA National Champion Style

How to Make the Most Out of Offline Success on Social, NCAA National Champion Style Candace Timmons Blogger Extraordinaire Simply Measured
NATIONAL CHAMPIONS

Sometimes you win and sometimes you learn. – John C. Maxwell People love winners, on and off social. The University of Oklahoma Women’s Softball Team won the 2016 NCAA Women’s College World Series, and I’m going to tell you how it impacted OU social media and how we capitalized on that high traffic. I hope… Continue Reading

Why You Should Never Use VLOOKUP Again for Social Analysis

Why You Should Never Use VLOOKUP Again for Social Analysis Alex Snider Blogger Extraordinaire Simply Measured
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One of the things I love about Excel is that there is very rarely only one way to do something. Like any programmatic language, there are different schools of thought about how to address your problem set and get results. Sometimes it’s okay to throw together something hacky and get quick results if you know… Continue Reading

How Did Amazon’s Second Annual Prime Day Go?

How Did Amazon’s Second Annual Prime Day Go? Tripti Shrivastava Blogger Extraordinaire Simply Measured
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This year, when Amazon announced its second Prime day, consumers were skeptical. The first ever Prime Day was held last year to mark Amazon’s 20th birthday, and was described by Greg Greeley, Vice President of Amazon Prime, as “the biggest deals extravaganza in the world, a global shopping event, with more deals than Black Friday.”… Continue Reading

The Future of Social Media Is Mobile. Are You Ready?

The Future of Social Media Is Mobile. Are You Ready? Jay Shemenski Blogger Extraordinaire Simply Measured
THE FUTURE OF SOCIAL MEDIA IS

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. For reference, that equates to 1 smartphone user for every 1.2 people in the world by 2020. This… Continue Reading

Announcing the Simply Measured API and Tableau Integration

Announcing the Simply Measured API and Tableau Integration Adam Schoenfeld Blogger Extraordinaire Simply Measured
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Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels. The Analytics API offers limitless possibilities for analyzing… Continue Reading