New Study: 80% of Fortune 500 Companies Active on Facebook and Twitter

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Each year, the University of Massachusetts Dartmouth Center for Marketing Research releases a study of social media adoption among Fortune 500 companies. As America’s most successful companies, the Fortune 500 are a good indicator of future adoption, and emergent social trends. The study proved what many of us already know: the role of social media at the… Continue Reading

[VOTE NOW] Choose the Best Social Media Campaign of The Summer

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It’s your last chance to decide who won summer 2014 on social. We’ve used our circle of influencers and very own CEO to choose the best summer campaigns and describe how they went down, but we want you to have the final say. Check out our summaries of each campaign below (links included, if you want to… Continue Reading

Simply Summer Social Awards Contestant #5: Malibu’s #BestSummerEver Campaign

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Which brands won summer 2014 on social? You get to choose.  This is the final post in our five brand series of killer summer campaigns, according to four social influencers and our very own CEO (check out yesterday’s post, where he chose Ben & Jerry’s Core Tour 2014). You can vote by clicking the button at the end of each blog… Continue Reading

4 Must Read Tips for Excellent Customer Service on Social

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The basis of a strong social presence is a happy community. How do you keep your community happy? Provide a great experience. Last November, eConsultancy discovered that 72% of customers expect complaints on Twitter to be answered within the hour. That is a big expectation. Christopher Ratcliff from eConsultancy just published a study of the UK’s 20… Continue Reading

Setting Twitter Goals: A Quick Guide to Advanced Analysis

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If you’ve moved beyond basic social media tactics to more advanced campaigns and strategies, you can’t afford to keep measuring and analyzing your activity at a basic level. Your measurement strategy needs to grow with your tactics, but this can be difficult to do without knowing how you should be focusing your efforts. As an expert,… Continue Reading

Simply Summer Social Awards Contestant #4: Ben and Jerry’s Core Tour 2014

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 26, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use those Tweets… Continue Reading

Breaking Down the Twitter Engagement Equation

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What does engagement on Twitter mean to you? With the ever-improving suite of analytics available to you, it’s hard to stay current on the most updated version of engagement. We’re here to help. There you go. That’s all you need, right? Wrong. To fully take advantage of insight into your engagement, you’ll need to know… Continue Reading

How Intel Added Over 175,000 to its Social Audience in Just One Month

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Intel’s no slouch on social media, with a combined social audience of 29,384,479 for its main brand accounts as of September 15.  But how does the brand keep driving followers to its social channels? What kind of content is it posting to see 74,600 new Facebook fans, 96,700 Twitter followers, 2,835 YouTube subscribers, 1,497 Instagram followers, and… Continue Reading

How #NYFW Gained Millions of Impressions from Top Twitter Influencers

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Models dominated the runways as always at New York Fashion Week, but the internet’s favorite pop divas reigned supreme on Twitter. The fashion world has long subscribed to this basic tenet of social marketing: business-making brand awareness is essentially a popularity contest, dependent on influencers who have their own substantial fan bases. When you have the right faces and… Continue Reading

Simply Summer Social Awards Contestant #3: @CocaCola’s #ShareACoke Campaign

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use those Tweets… Continue Reading