The 4 Super Bowl 50 Ads Already Winning Twitter

The 4 Super Bowl 50 Ads Already Winning Twitter Jade Furubayashi Blogger Extraordinaire Simply Measured
SUPER BOWL TWITTER

The Super Bowl is still a few days away — but for brands, the big game has already begun. All brands, regardless of whether they can afford a multi-million dollar Super Bowl spot, are joining the conversation on social media. We’ve picked our favorites by the social numbers. Which Super Bowl spots are already a hit?… Continue Reading

How to Convert Your Social Audience into Real Leads with CTA’s

How to Convert Your Social Audience into Real Leads with CTA’s Teena Thach Blogger Extraordinaire Simply Measured
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Getting customers and/or prospective customers to do what you want them to do is the ultimate marketing goal, but with the average attention span of a human being down to eight seconds, you don’t have much time. Marketing, converting, and generating leads is the standard practice for driving growth and increasing value, but how can you do it effectively when… Continue Reading

Social Cinema: What It Is and Who’s Doing It

Social Cinema: What It Is and Who’s Doing It Lucy Hitz Blogger Extraordinaire Simply Measured
SOCIAL CINEMA

Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond. Here are the brands and networks that… Continue Reading

How to Create a Conversion-Based Facebook Campaign

How to Create a Conversion-Based Facebook Campaign Dallas McLaughlin Blogger Extraordinaire Simply Measured
How to

It’s no secret that, when it comes to growing a community and engaging with a fan base, social media is the undisputed champion. Unfortunately, Page Likes don’t pay the bills. It’s also no secret that businesses are seeing an average organic reach of just 1-2%, down from 16% in 2012. As the value of a… Continue Reading

The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest Ross Simmonds Blogger Extraordinaire Simply Measured
6 Traits

Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or, even better: What if you could learn the traits of the best digital marketers within a few minutes? You’d probably be pumped about the idea and ask… Continue Reading

How to Grow Your YouTube Channel Using Analytics

How to Grow Your YouTube Channel Using Analytics Josh Bland Blogger Extraordinaire Simply Measured
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YouTube has quickly become the second largest search engine in the world. Companies across every vertical have taken advantage of the tool to build brand awareness, grow audiences, and communicate directly with prospects and customers. While almost every company has a YouTube channel (YouTube currently reaches more 18-49 year-olds than any cable network in the… Continue Reading

What Facebook’s New Audience Optimization Means for Your Brand

What Facebook’s New Audience Optimization Means for Your Brand Lucy Hitz Blogger Extraordinaire Simply Measured
FACEBOOK

Facebook recently launched Audience Optimization, “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” But what does this mean for your brand’s Facebook content? It’s More Likely to Reach the Right People One of the new features within the Audience… Continue Reading

How to Keep Clients from Leaving Your Digital Agency

How to Keep Clients from Leaving Your Digital Agency Kevin Shively Blogger Extraordinaire Simply Measured
RiskManagement

Growing up, Risk was one of my favorite board games. My brother and I could kill an entire afternoon fighting for world domination. Risk is about two things: Retention and expansion. The goal of the game is to strengthen your hold on key territories and expand into new ones. With that basic concept in mind,… Continue Reading

5 Ways to Make Your Blog Content More Clickable on Twitter

5 Ways to Make Your Blog Content More Clickable on Twitter Jade Furubayashi Blogger Extraordinaire Simply Measured
5 Ways to Make Your Blog Content

It’s not easy to get heard these days on Twitter. It’s never been more difficult to cut through the noise, attract someone’s attention, and then get them to click through to your content. According to Sign-Up To, the average CTR on Twitter is 1.64%, and the more followers you have, the less likely it is that they will… Continue Reading

Why Pinterest Matters Infographic

Why Pinterest Matters Infographic Lucy Hitz Blogger Extraordinaire Simply Measured

Most e-commerce brands are still trying to figure out the magic recipe for web conversions and brand awareness on social media. Pinterest makes it easy, constantly innovating with features like visual search and helping brands big and small slim the gap between product awareness and purchase point with buyable pins.  As Pinterest continues to roll out features to… Continue Reading