Facebook Might Drive More Traffic than Google: Should You Care?

Facebook Might Drive More Traffic than Google: Should You Care? Kevin Shively Blogger Extraordinaire Simply Measured
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Facebook and Google are in a constant tug-of-war for publishers’ affection. Even if you’re not with a publishing company, as a social marketer, this is a battle you want to pay attention to. Understanding the ebbs and flows between the two largest content discovery mechanisms can mean the difference between success or failure as a marketer.… Continue Reading

4 Things to Analyze Before You Partner With an Influencer

4 Things to Analyze Before You Partner With an Influencer Jade Furubayashi Blogger Extraordinaire Simply Measured
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Partnering with influencers is one of the best ways to combat an increasingly crowded and chaotic social media universe. Although everyone claims to know this, most people overlook the necessity of partnering with the right influencers. Running off and picking someone with the biggest audience or the most blog posts won’t necessarily always be your… Continue Reading

The 3 Big Steps for a Successful YouTube Channel

The 3 Big Steps for a Successful YouTube Channel Bridget Quigg Blogger Extraordinaire Simply Measured
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As a marketer, you know that high-quality video requires cash and that the more creative you can be, the better. With all that pressure, what are some of the most simple and powerful choices you can make to develop a strong YouTube presence on a budget? The following three steps cost you nothing but time… Continue Reading

7 Ways to Uncover What People Are Saying About Your Brand

7 Ways to Uncover What People Are Saying About Your Brand Lucy Hitz Blogger Extraordinaire Simply Measured

Figuring out what people are saying about your brand or product can be a daunting task. Where do you begin? What’s worth paying attention to? And what kind of social activity can you safely ignore? The process of identifying and breaking down conversations into something usable is tricky. In social marketing, this is known as conversation analysis.… Continue Reading

Do You Know What You’re Doing With Social Video?

Do You Know What You’re Doing With Social Video? Lucy Hitz Blogger Extraordinaire Simply Measured
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Come one, come all, and learn the latest on Facebook, YouTube, Instagram, Vine, and Snapchat videos, along with streaming services Periscope and Meerkat. Our webinar tomorrow is hosted in partnership with Neal Schaffer, co-founder of Social Tools Summit, and features our very own Katy Whitney, Senior Enterprise Account Manager at Simply Measured. If you sign… Continue Reading

12 Memes Only Social Media Marketers Will Understand

12 Memes Only Social Media Marketers Will Understand Jade Furubayashi Blogger Extraordinaire Simply Measured
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Nobody understands the rollercoaster of emotions a misspelled Tweet causes or the excitement that that little blue check inspires like a social media marketer. People don’t understand why you have to slink away from your friends at 10PM on a Friday to respond to a Facebook post or why people know you not by name… Continue Reading

Simply Measured Is One of Inc. 5000’s Fastest-Growing Private Companies

Simply Measured Is One of Inc. 5000’s Fastest-Growing Private Companies Kevin Shively Blogger Extraordinaire Simply Measured

Simply Measured was just named No. 365  on Inc.’s prestigious list of the fastest-growing private companies in the U.S. The list is based on percentage revenue growth, and Simply Measured was one of seven Washington State companies to receive the honor. Five Seattle companies in all made the top 500, and Simply Measured was #3 among… Continue Reading

How to Educate Your Executives on Social Media

How to Educate Your Executives on Social Media Bridget Quigg Blogger Extraordinaire Simply Measured
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“So, how do we do on the social?” Okay, it might not be that awkward when a senior leader at your company asks about your work, but sometimes they’re not hip to the happenings and you gotta give them the straight scoop, quickly. Whether over email or in-person, communicating with an executive must send the… Continue Reading

How Stance Socks and Supreme New York Stand Out on Instagram in 2015

How Stance Socks and Supreme New York Stand Out on Instagram in 2015 Lucy Hitz Blogger Extraordinaire Simply Measured
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Streetwear apparel brands Stance Socks and Supreme New York live in a very saturated retail space. The competition for attention and approval (i.e. engagement) on Instagram is just as stiff as it is for customer dollars online and in stores. So far this year, Stance Socks is winning for engagement, driving 4.5 million total comments… Continue Reading

Why Social Should Have a Bigger Role in Your Next Digital Campaign

Why Social Should Have a Bigger Role in Your Next Digital Campaign Kevin Shively Blogger Extraordinaire Simply Measured
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It isn’t too tough to add social media as a component of a digital campaign. Repurpose some campaign content, add a few campaign Tweets, make a hashtag, and BOOM…you’re done, right? This may sound like a simplistic and unthoughtful way to approach a campaign, but unfortunately, it’s all too common. Including social media as part of an integrated approach… Continue Reading