This beat-poem could be your real life. Sure, getting engagement to grow on social is best done over the long haul, but I took a tour around the internet and pulled together tips on how to make it happen fast.
All of these suggestions go a step or two beyond “be interesting.” Check them out and see if one peaks your interest.
1. Attract Readers’ Attention to a Point in Your Article
When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.
In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest. – Michael Selzner, Social Media Examiner
2. Less Is More
Don’t try to be everywhere all at once. Focus on a single social media channel (e.g. Twitter) and then make sure that you provide content and conversations galore. Also, if you’re just sending out links/information, you’re doing it wrong. Sorry to be so harsh, but engagement doesn’t mean that you replicate a bulletin board in a digital context. Promotion of events/services should be done on a limited basis. Be social with social media and engagement will occur. – Eric Stoller, Inside Higher Ed
3. Recycle Away
The Hill is not afraid to recycle content. For instance, during the week of July 14 – 21, two of The Hill’s top Tweets by total engagement linked to the same piece of content, but used different images.
By switching up how they serve up content, The Hill was able to offer their audience a different experience with the same information. Twitter is crowded and chaotic, so chances are that the majority of your audience didn’t catch your initial Tweet.
Also worth noting here: This recycling requires an understanding of which content is performing well in real time. You obviously don’t want to keep linking to stories that aren’t generating engagement or click-throughs, so only recycle a story if it’s got a momentum of its own. – Lucy Hitz, Simply Measured
4. Find Your Customers
The first thing you need to do before engaging customers via social media is to find them! While most of your customers will probably have profiles on several major sites, odds are they either spend most of their time on one site or use them for different purposes (social vs. professional). Knowing which site(s) they frequent makes it easier to engage them.
The most effective way to know which site your customers come from is closed loop marketing, which is tracking your customers from lead source through customer. You might think the site that generates the most leads is the best bet, but this isn’t always the case.
As an inbound marketing consultant I often saw instances where one social media site generated the most leads and traffic while another site generated many more customers. Fortunately it’s easy to close the loop these days as most major marketing software packages provide this service. So, find the closest marketer and see if they can help you get this data! – Brian Rogers, Evergage
5. Keep It Short
Nowadays people are busier than ever. Use as few words as you need to get your point across. Chances are people won’t read a large body of text, so keep it short and spur engagement. – RUA Digital
6. Give Promotions
Promotions can be a great way to spur engagement. Offer your customers a discount or a freebie for a share or Retweet, and you’ll see your post spread like fire through their social networks. This can even be offered to guests who have already come into the store. If you offer them a promotion at the point of sale, it can be a nice surprise, especially if they were already planning to buy. – Alex Boyer, Duct Tape Marketing
7. Use Storyboards
In a storyboard graphic you use interconnected captions to create step-by-step instructions or a sequential story that explains something to readers, like this image from online men’s shop BearingsGuide.com. – Michael Selzner, Social Media Examiner
8. Always Include a Great Call-to-Action
Be sure to tell your audience what you want them to do at the end of every post. Ask them a question that they can answer in the comments. Tell them to visit the link in your post. When you tell your audience what you want from them, they are more likely to act upon it. – Bianca Rothschild, Huffington Post
Your social followers are constantly seeing your messages and engaging in your posts. Don’t they deserve something in return other than great content?
Give away a T-Shirt or a gift card in a clever manner, and you’ll see your interaction skyrocket on social. Not to mention, you can capture a lot of email address and phone numbers from your followers (for email marketing purposes) by giving away prizes.
If you’ve ever attended a sporting event, think about when the promotions team throws t-shirts into the stands. This $5 promo has grown men jumping up and down in hopes of getting a pretty basic prize (it’s not like they are giving away a car).
Social media prizes can work in the same way. Promote a t-shirt for your company through a clever campaign and you’ll be getting the message out, improving interaction and making your social fans happy! – Jeff Bullas, JeffBullas.com
10. Measure Your Success
Use social media analytics tools to measure your posts popularity in terms of Likes, shares, comments, Retweets and so forth. This invaluable information will help you pinpoint the exact content that generates high engagement and vice versa, enabling you to tweak your content marketing strategy. – Heba Hosny, Search Engine People
Your Favorite Ways to Engage
What are you favorite engagement techniques? Ever tried tweeting at each one of your fans individually when you had 100 hours to spare or hosted a Twitter chat about Twitter chats?
Let us know what works for you in the comments below.
How Starbucks Generates Over 270k in Engagement for Each Instagram PostTripti ShrivastavaBlogger ExtraordinaireSimply Measured
It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level, by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here we… Continue Reading
How Do You Grow and Measure the Success of Your Personal Brand on Social?Jeff BarrettBlogger ExtraordinaireSimply Measured
Depending on whom you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of a pile of cash and a rented yacht telling you how they made millions from home — but that’s neither real nor realistic. I grew up the… Continue Reading
Conversations to Conversions: Why Social Needs More Than EngagementKevin ShivelyBlogger ExtraordinaireSimply Measured
Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading