Exactly one month ago, Google+ brand pages launched. This was an exciting prospect for marketers, and many of us jumped to create a Google+ brand page. But after the excitement settled, everyone started to ask questions about what this platform means for brands. Underlying these questions was the age old need for data. We heard this pain and went heads down to build a full suite of Google+ analytics in Simply Measured. Today, just 30 days after brand pages were born, our Google+ analytics are ready for prime time! Let’s break down the type of analysis you can do right away to start making sense of this new social media channel.
1. Analyze Google+ Page Engagement Down to Each Post
For starters, when you are posting content to a new channel, you are immediately trying to understand what works. How is your content trending? Who is it reaching? And what are people doing with your content, if anything? Particularly with all the uncertainty surrounding Google+, answering these questions and adapting your social strategy is a top priority.
2. Track Competitor Pages and Benchmark Against Your Industry
When a new channel launches, the opportunities for learning are significant. Being able to track and monitor your performance and compare it against the competition gives you an advantage. Being armed with the information of what is happening in your competitive space, allows you to more quickly change your strategy and maximize what your Google+ brand page can do for you.
3. Compare Google+ with Facebook and Twitter Analytics
We already do Facebook Analytics and Twitter Analytics — the top channels most brands currently focus their time and efforts towards. With Google+ in the mix, you can easily compare your performance across all three major channels. Helping you differentiate what content works best in each channel, understand the differences in demographics of the people you engage with in each channel and monitor the varying growth and engagement rates across channels. All of which will help you determine if Google+ has the potential for being a critical part of your marketing mix, or not.
4. Monitor Conversations Broadly in Google+ and Compare to Other Channels
We already let you monitor brands, campaigns, and promotion on Twitter, Facebook, YouTube and variety of blog channels. Now with Google+ in the mix, you have a comprehensive place to follow and monitor the conversations taking place about your brand and the topics you care about.