The Difference Between Social Listening and Social Analytics


For those of you charged with managing and measuring social media programs, you probably realize there are countless tools at your disposal. The landscape is quite crowded and can often be complicated to navigate. We often hear from customers about the different roles that social listening and analytics play. Despite the murkiness between these core… Continue Reading

Vote Simply Measured for Seattle's Top Startup Award

Simply Measured is up for “Startup of the Year” in the Seattle 2.0 Awards! A panel of expert judges put us on the short list of finalists and it’s up to the community to pick the winner. If you feel that we’re deserving, please cast your vote! We embedded the voting widget below – just… Continue Reading

JetBlue Averages 182% More Comments with Fill In the Blank on Facebook

Fill In The Blank Example

Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and determine if FITB should be incorporated into your content strategy.… Continue Reading

How AOL and TOMS Shoes Used Social Media Analytics for Social Good

AOl TOMS Logo Tall

On April 10th thousands of people around the world ditched their footwear for TOMS Shoes annual “One Day Without Shoes;” a campaign aimed at showing the impact a pair of shoes can have on a child’s life. It is heavily rooted in social media – supporters share experiences by Tweeting the #withoutshoes hashtag. AOL, a… Continue Reading

Simply Measured Got A Makeover

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We have some very exciting news today; our website got a makeover! (Given the fact that you are reading this blog post, you probably already knew this. ) Over the past few months, our design & engineering team have been hard at work scheming, dreaming, and creating the hotness that is our new site. How… Continue Reading

Facebook Stopped Showing Daily Comments & Likes: Why These Metrics Still Matter


Facebook recently made a significant change in the data provided through Insights: Daily Comments and Likes are no longer available. As someone responsible for setting and maintaining the social media KPIs for your organization, this could cause you to re-think your Facebook measurement. And ultimately it might change how you report the outcomes of your social media strategies.… Continue Reading

5 Ways to Translate Event Social Media Data Into Business Insights


Do you remember what conferences were like before Twitter? It seems that events are now defined by live streams, hashtags, Tweeting, and check-ins. This constant stream of public sharing amplifies events far beyond the people wearing badges and sitting in conference centers. Great news for data lovers: the byproduct of this social activity is a mountain of data… Continue Reading