54% of Top Brands Now Active on Instagram [Study]

54% of Top Brands Now Active on Instagram [Study] Kevin Shively Blogger Extraordinaire Simply Measured

With over 100 million users, more brands are recognizing the powerful reach and potential of Instagram. 54% of the world’s top brands using the mobile network to engage consumers. In our quarterly study, we take a look at who’s doing it, how they’re doing it, and who’s doing it the best.

When we first studied Instagram adoption in August, brands were starting to engage on the network. Three months later, the brands who adopted early are seeing month-over-month growth, creating a bigger gap between themselves and brands who haven’t started using the service.

To analyze your own Instagram profile (or a competitor), try our Free Instagram Report, or request a trial of our enterprise platform to integrate Instagram analytics with engagement data from Facebook, Twitter, Google+ and YouTube.

See how top brands are using the service, and what lessons you can learn from those leading the charge.

Instagram Brand Adoption Study (November 2012) from Simply Measured

Kevin Shively

As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of the #SimplySocial podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet.