With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users.
95% of the world’s top brands use Twitter, and 23% have dedicated customer service handles. See how these brands stack up, and how they interact with consumers.
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