A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world.
Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest.
Starbucks, Nike and MTV each have over 1 million followers on the mobile network, and aren’t wasting any time engaging with those followers. We recently profiled MTV’s social campaigns around their Movie Awards, and this study reveals the unprecedented engagement with Instagram photos surrounding the event.
To analyze your own Instagram profile (or a competitor), try our Free Instagram Report, or request a trial of our enterprise platform which offers a complete suite of social media analytics and reporting.
See how brands are performing on Instagram, and what you can learn to benefit your company or digital agency from their activity.