Facebook Sponsored Stories Going Away in April, But Not Really

Facebook Sponsored Stories Going Away in April, But Not Really Danie Pote Blogger Extraordinaire Simply Measured

Yesterday Facebook announced that Sponsored Stories will be no more come April, and many people around the interwebs are kind of freaking out. But Sponsored Stories aren’t *actually* going away. Okay, they are, but not really.

The thing about Sponsored Stories that makes them really valuable to advertisers (and users) is social context, and that’s not going anywhere. In fact, Facebook will add social context to all of its ads, which makes having Sponsored Stories a standalone thing pretty redundant. Here’s what Facebook said in a statement to All Facebook:

“As announced in June of last year, we’re bringing the best of sponsored stories–social context–to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a stand-alone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”

Facebook Sponsored Stories

Nothing to worry about. In fact, Facebook targeting should get even better for advertisers with the new “Behaviors” feature, which, according to All Facebook, “are specific to a user’s particular actions or past purchase behavior, past purchase behavior, or purchase propensity.” At Simply Measured, we’re definitely excited to see how well the revamped ads platform will work. Stay tuned for our findings!

Danie Pote

Danie Pote

Danie is the Paid Media Marketing Manager and runs all of Simply Measured's social and display ads, PPC and other online marketing programs that generate leads for the Sales team. Interests include yoga, reality TV and parallel parking.

  • Erik

    What about domain or open graph sponsored stories? They have said that they are eliminating those all together. Do you have any information on that?

  • SamProof

    Good riddance. The ignore rate on those was way high. You’re better having a community advocate who is actually excited about your product talking about it on facebook.

    • http://daniepote.com/ Danie Pote

      Good point. We’re interested to see how the updates will affect ad engagement — hopefully it’s positive :)