We’re bringing together the world’s top social marketers to share their secrets of success.
If, after our numerous emails and countless social media posts, you still need a little something extra to whet your appetite, here are the sessions I am most excited about. Also, holler at me on Twitter for a special surprise if you don’t have your tickets already.
1. Don’t Be Afraid of the Dark: Measuring Dark Social
You’ve heard a lot about this dark social thing, right? But maybe you don’t have a full understanding of it. Or, you know what it is, but have no idea how to incorporate dark social measurement into your own organization. Then, boy, do we have a treat for you!
On September 21 at 11:30AM, Brewster Stanislaw, Director of Product at Simply Measured, will explain why, in order to succeed, social marketers must be able to measure what traditional web and social analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it.
2. Measuring “Cool”: Using Data to Build an Iconic Brand
Data has a place at the social marketer’s table, even on the creative end of things.
On September 21 at 1:40PM, Carmen Villafañe, Director of Communications for COMPLEX, will take the stage. She’ll discuss:
How to build a brand on social that sets the cultural tone for an entire industry or demographic
How to maintain an “always on” mentality using social data
How to use consistent measurement and optimization
In this session, you’ll learn how COMPLEX media measures and moves quickly to create content you care about.
3. How Live Streaming, Virtual Reality, and Messaging Apps Are Changing Social
On September 21 at 2:30, Natalie Benson, Director of Social Media Strategy & Digital Communications at PBS, will talk about the changing face of social media, from evolving networks to competition for attention to new opportunities to create engaging experiences for audiences.
Specifically, Natalie will dive into:
The advent of live video
Virtual and augmented reality
In this session, you’ll learn some key ways to plan campaigns, use new technology, and measure success.
4. Social for Social Good: How to Move the Needle While Making a Difference
Oh heyyyy, all you do-gooders out there! Whether you’re a for-profit brand trying to make a difference or a non-profit, this talk will benefit you.
On September 21 at 3:30PM, Ryan Fitzpatrick, Global Lead, Social CRM & Analytics, Brand & Engagement for Western Union, will break down Western Union’s “Chain of Betters” campaign, including how his global brand:
Identified key markets
Planned the campaign
…all while doing good where it’s needed the most.
5. Panel: Earned Your Keep: Can You Control Organic Conversation?
There will be tons of amazing panels during the conference. One of them is happening on September 22 at 1:30PM. Jeff Barrett, CEO of Status Creative, Shea Carter, Executive Director, Social and Experiential Marketing, MMGY, and yours truly will talk about how you can navigate organic conversations and use them to your brand’s advantage.
Earned media — conversations that happen naturally among your customers and prospective customers — can be tricky. Our panel will discuss the tactics that brands and agencies can use to influence, enable, and measure these earned interactions. AND, it will be fun!
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
The Week in Analytics: Facebook Decay, Election Day and George TakeiKevin ShivelyBlogger ExtraordinaireSimply Measured
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put… Continue Reading
Top 10 Social Stats This WeekLucy HitzBlogger ExtraordinaireSimply Measured
We know you don’t have endless time to pore over the most relevant happenings in social media news, but it’s our job, so let us help. Here are the social stats we’re mulling over this week. 1. 93.2% of US bloggers rely on social media marketing to drive traffic According to a recent eMarketer article, US… Continue Reading
Periscope’s New Feature Could Be a Goldmine for MarketersKevin ShivelyBlogger ExtraordinaireSimply Measured
Periscope and Twitter announced a new feature today that changes the way people use the video streaming service. I want to talk about some of the benefits — and potential concerns — for social marketers, but first let’s take a look at what this feature actually is: Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb — Periscope… Continue Reading
Zika: A Social Media Conversation TimelineRyan FreemanBlogger ExtraordinaireSimply Measured
The Olympics are over. Performances and athletic drama may have ended, but a concerning public health issue endures: the Zika Virus became mainstream news prior to the Games, and traveled quickly through social media. Zika became a major topic of conversation on the world stage in Río, and it continues. Brazil is in turmoil. There’s a Zika epidemic. But officials say the… Continue Reading