If you’re a social media marketer, you’re spread pretty thin. You create editorial calendars, visual assets, content, plan campaigns, set goals, and measure results.
This task-list could sound familiar to any marketer, regardless of their arena. The difference for social media marketers is that you’re operating in an ever-changing landscape, and your area of responsibility is growing…constantly.
In fact, our recent survey of social media marketers found that 23% of all marketers measure and report on at least six social networks.
Which such a wide breadth of responsibility, measurement becomes a bigger task than many other areas of your marketing department. It also becomes much more crucial.
Data-driven decision making is a key attribute that most CMOs want to see from their team, and since you run programs that the CMO isn’t traditionally familiar with, it’s imperative that you are able to explain, adapt, and justify decisions using solid numbers across the board.
In our new whitepaper, The 5 Essentials of Cross-Channel Social Media Measurement, we highlight the most important needs and functions of measuring social programs that span several networks.
This guide covers measurement issues that you need to understand and become an expert in to level up as a social media marketer, tackling issues like:
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