5 Ways to Use #Hashtags on Twitter

5 Ways to Use #Hashtags on Twitter Lucy Hitz Blogger Extraordinaire Simply Measured

Hashtags allow marketers to engage with users they otherwise wouldn’t be able to reach, build branded campaigns, and sleekly measure the results. You can use hashtags in a variety of ways.

We’ve broken down the five key ways here, but for more insight into hashtags on Twitter, download our newest ebook The Complete Guide to Twitter Measurement.

#Campaigns

Use hashtags to spread the word on a campaign in a way that’s clearly associated with your brand. Get creative and monitor your unique hashtag to gauge the level of activity and interest simmering around you, benchmark against other campaigns, and organize fan content to immerse your audience in the experience. This works especially well for campaigns based around events, like Marc Jacobs’ show during #NYFW:

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Marc Jacobs uses #marcjacobslive as the standard hashtag for all their runway shows.

#Reach

Hashtags for specific topics are often searched and monitored by marketers to find users with specific interests and customer potential.

For example, if Simply Measured tweeted out a link to our Twitter guide with the hashtags #SocialMedia and #Twitter, we would increase the chance of reaching social media marketers who are interested in learning more and actively searching for content of this type.

#Chats

There are countless regular “Twitter Chats” that use hashtags to allow users to organize conversations. For example, if we hosted a regular conversation or Q&A session about social media measurement, we might choose the hashtag #MeasureChat. This allows us to promote a searchable term so that users can view and interact with anyone involved.

#Discovery

When doing research, search relevant hashtags to discover interests, sentiment, attitudes, and demographics around those hashtags. This is a smart way to plan future Twitter campaigns.

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This chart from the Simply Measured Twitter Activity Report shows the Tweet distribution for #BanBossy by U.S. metro area, by country, by most active users, top users by number of followers, and top users by Klout score.

#Comparison

Different hashtags can be measured and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis.

For instance, if I am a food delivery service and/or app, I might track the trajectory of this promoted ad’s hashtag:

Screen Shot 2014-09-09 at 2.12.16 PMThis helps me keep an eye on my competition, while also giving me ideas about what my brand should replicate (or, if it isn’t going well, avoid).

Why are hashtags meaningful to you on Twitter?

Twitter is a network built for speed and marketers can have a hard time keeping up with the changes. Our second edition Twitter eBook delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed and how to keep your Twitter strategy ahead of the curve by clicking on the button below and downloading our updated eBook.

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Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.