Use hashtags to spread the word on a campaign in a way that’s clearly associated with your brand. Get creative and monitor your unique hashtag to gauge the level of activity and interest simmering around you, benchmark against other campaigns, and organize fan content to immerse your audience in the experience. This works especially well for campaigns based around events, like Marc Jacobs’ show during #NYFW:
Hashtags for specific topics are often searched and monitored by marketers to find users with specific interests and customer potential.
For example, if Simply Measured tweeted out a link to our Twitter guide with the hashtags #SocialMedia and #Twitter, we would increase the chance of reaching social media marketers who are interested in learning more and actively searching for content of this type.
There are countless regular “Twitter Chats” that use hashtags to allow users to organize conversations. For example, if we hosted a regular conversation or Q&A session about social media measurement, we might choose the hashtag #MeasureChat. This allows us to promote a searchable term so that users can view and interact with anyone involved.
When doing research, search relevant hashtags to discover interests, sentiment, attitudes, and demographics around those hashtags. This is a smart way to plan future Twitter campaigns.
Different hashtags can be measured and compared to identify trends, growth, and disparities. This is important for recurring or cyclical campaigns and competitive analysis.
For instance, if I am a food delivery service and/or app, I might track the trajectory of this promoted ad’s hashtag:
This helps me keep an eye on my competition, while also giving me ideas about what my brand should replicate (or, if it isn’t going well, avoid).
Why are hashtags meaningful to you on Twitter?
Twitter is a network built for speed and marketers can have a hard time keeping up with the changes. Our second edition Twitter eBook delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed and how to keep your Twitter strategy ahead of the curve by clicking on the button below and downloading our updated eBook.
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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