Announcing the New Facebook Marketing Partner Program

Announcing the New Facebook Marketing Partner Program Jeff Gibb Blogger Extraordinaire Simply Measured

The Simply Measured Team is excited to be a part of today’s launch of the Facebook® Marketing Partner Program. The program is an evolution from the previous Preferred Marketing Developer (PMD) program and includes a few important updates for both partners and marketers.

As explained by Facebook, the goal of this evolution is to structure the program in a way that gives Facebook marketers more clarity and more choices to find a partner that can help make an impact on their business. We’re excited to see where the new program will take partners and marketers in the future!

FBMP

Most changes are related to the structure and grouping of Marketing Partners:

Specialties

Badged Partners are required to demonstrate excellence in at least one of the 9 categories Facebook has defined:

  • Ad Technology
  • Audience Data Providers
  • Audience Onboarding
  • Community Management
  • Content Marketing
  • Facebook Exchange (FBX)
  • Measurement
  • Media Buying
  • Small Business Solutions

Geographic Locations

Marketing Partners will also be categorized by the global regions in which they have a physical presence.

Verticals

Finally, partners that specialize in Ad Technology or Media Buying will also be able to highlight their unique strength in certain verticals. These verticals align with the structure of Facebook’s client teams.

Facebook® is a registered trademark of Facebook, Inc.

Jeff Gibb

I get to work directly with our integrated social networks, data providers & ecosystem partners. Through partnerships & integrations, my job is to make sure our customers have the best possible access to social data.