How to Increase Content Discovery on Facebook, Instagram, and Twitter

How to Increase Content Discovery on Facebook, Instagram, and Twitter Jade Furubayashi Blogger Extraordinaire Simply Measured
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If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective and powerful content is the holy grail of success. But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability. So, what can you… Continue Reading

Welcome Social Media to the Digital Family

Welcome Social Media to the Digital Family Jade Furubayashi Blogger Extraordinaire Simply Measured

It’s that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially upon us and, at Simply Measured, we’re thrilled to celebrate something very special this year. Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat… Continue Reading

[SAVE THE DATE] How to Create Content That Drives Better Results

[SAVE THE DATE] How to Create Content That Drives Better Results Jade Furubayashi Blogger Extraordinaire Simply Measured
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Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th, we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content. Add it… Continue Reading

Vine Goes Away, and How Marketers Should Be Doing Video Now

Vine Goes Away, and How Marketers Should Be Doing Video Now Jade Furubayashi Blogger Extraordinaire Simply Measured
Vine Goes Away

Today, Twitter announced that they will be shutting down the short-form video app in the “coming months.” At first glance, this might come as a shock to many marketers, seeing as Vine boasts 200M MAUs and was a pioneer in the video space when it launched in 2013. Click to zoom on the chart below to see Vine’s biggest moments… Continue Reading

4 Ways Social Attribution Will Change How Publishers Use Social

4 Ways Social Attribution Will Change How Publishers Use Social Jade Furubayashi Blogger Extraordinaire Simply Measured
Attribution

I know it’s only October, but I’m making my 2017 prediction today. Next year, the social media industry is going to be all about attribution. Historically, social media has been left out of most major marketing conversations, because these conversations focus on business value and revenue. But social attribution is the new, critical analysis on the block,… Continue Reading

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them) Jade Furubayashi Blogger Extraordinaire Simply Measured
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I can’t lie. Right now it’s pretty good to be me. I run social at a social analytics company, and we just introduced a game-changer to the market. Now I have answers to the questions that constantly come up in my line of work, but were previously difficult–if not impossible–for me to answer. I’m able to dig in… Continue Reading

What the New Simply Measured Means for Social Marketers

What the New Simply Measured Means for Social Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
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When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place. All of my peers would be talking in business metrics, and I would be chronicling our success in a completely different language: Engagement, Reach, Impressions. I… Continue Reading

How We’re Using Social Strategy to Build Conference Awareness

How We’re Using Social Strategy to Build Conference Awareness Jade Furubayashi Blogger Extraordinaire Simply Measured
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Planning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves? Highlight Your Speakers At conferences, content is queen. You wouldn’t sign up, sacrifice resources, and spend money to… Continue Reading

What You Should Have Your Social Media Intern Do

What You Should Have Your Social Media Intern Do Jade Furubayashi Blogger Extraordinaire Simply Measured
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Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern, Audrey. Before plucking Audrey from UW for a summer internship, we wanted to be sure that we knew exactly what we wanted her to do. As a former social media… Continue Reading

The 5 Biggest Changes to Visual Content on Social

The 5 Biggest Changes to Visual Content on Social Jade Furubayashi Blogger Extraordinaire Simply Measured
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As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” This is not news. However, the definition of “visual content” has changed drastically in the past year. We’re not talking about a Tweet with an image or a Facebook post with a YouTube link. Visual social media content has… Continue Reading