The 6 A/B Testing Mistakes That Stifle Conversions

The 6 A/B Testing Mistakes That Stifle Conversions Larry Alton Blogger Extraordinaire Simply Measured
Testing Mistakes

Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your… Continue Reading

These Major Accuracy Problems Are Affecting Your Marketing Reporting

These Major Accuracy Problems Are Affecting Your Marketing Reporting Larry Alton Blogger Extraordinaire Simply Measured
Marketing Reporting

Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed… Continue Reading

4 Smart Pinterest Strategies for Brands

4 Smart Pinterest Strategies for Brands Larry Alton Blogger Extraordinaire Simply Measured
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Pinterest may have initially seemed like a gathering place for moms, wedding planners, and DIY aficionados, but we’ve all gotten the message by now: Pinterest is a powerhouse in the social media world, and it’s here to stay. Still, with relatively limited functions compared to other sites despite significant new e-commerce partnerships and Buy buttons,… Continue Reading