Your 2017 Social Marketing Planning Checklist Includes…

Your 2017 Social Marketing Planning Checklist Includes… Lucy Hitz Blogger Extraordinaire Simply Measured
adobe-spark-6

We recently released our 2017 Social Planning Template and Checklist. It’s been a big hit for us. This tells us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file with a tab and a formula for… Continue Reading

What Is Influencer Marketing?

What Is Influencer Marketing? Lucy Hitz Blogger Extraordinaire Simply Measured
adobe-spark

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of… Continue Reading

The Weekly Digital Marketing Round-Up

The Weekly Digital Marketing Round-Up Lucy Hitz Blogger Extraordinaire Simply Measured
Digital Marketing Round-Up

The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something:… Continue Reading

4 Questions You Haven’t Asked About Your Marketing Program

4 Questions You Haven’t Asked About Your Marketing Program Lucy Hitz Blogger Extraordinaire Simply Measured
Questions

I am a firm believer that we make our worst decisions when we make them out of fear and a lack of transparency–personally, professionally, and organizationally. As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and… Continue Reading

You Should Be Listening to Your Customers Like You Listen to Your Friends

You Should Be Listening to Your Customers Like You Listen to Your Friends Lucy Hitz Blogger Extraordinaire Simply Measured
adobe-spark

Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of… Continue Reading

What Content Marketing Is Missing Without Social Data

What Content Marketing Is Missing Without Social Data Lucy Hitz Blogger Extraordinaire Simply Measured
Content Marketer

Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. It’s probably not getting the most out of that data (owned, earned, and dark). It’s… Continue Reading

What Your 2017 Marketing Budget Needs to Include

What Your 2017 Marketing Budget Needs to Include Lucy Hitz Blogger Extraordinaire Simply Measured
adobe-spark-2

If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or it hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can… Continue Reading

2017 Digital Marketing Trends: The “Questions We Didn’t Get to” Edition

2017 Digital Marketing Trends: The “Questions We Didn’t Get to” Edition Lucy Hitz Blogger Extraordinaire Simply Measured
adobe-spark-93

2016 is coming to an end, and marketers are gearing up to attack 2017. In our recent webinar Year in Review, Year Ahead: Digital Marketing in 2017, Travis Bernard (Director of Audience Development @ TechCrunch), Kevin Shively (Head of MarComm @ Simply Measured), and Lucy Hitz (Content Marketing Manager @ Simply Measured), discussed:  The dying trends… Continue Reading

Instagram Live Has Arrived. Here’s What to Do with It.

Instagram Live Has Arrived. Here’s What to Do with It. Lucy Hitz Blogger Extraordinaire Simply Measured
Instagram Live

We’ve known since November that Instagram was rolling out a Live feature à la Facebook Live, but it really hit home today when I opened up my Instagram app and saw this. Buzzfeed went Live, as have a number of other brands. It’s happening, and it’s transforming Instagram. Here’s what you can do about it. Instagram… Continue Reading

The Weekly Digital Marketing Round-Up

The Weekly Digital Marketing Round-Up Lucy Hitz Blogger Extraordinaire Simply Measured
Weekly

Bet you’ve heard this one before: The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something:… Continue Reading