How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks Tripti Shrivastava Blogger Extraordinaire Simply Measured
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When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social… Continue Reading

5 Findings from Wendy’s Epic Week on Twitter

5 Findings from Wendy’s Epic Week on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I… Continue Reading

The Most Surprising Things About Marriott on Twitter

The Most Surprising Things About Marriott on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We tracked Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how… Continue Reading

[INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

[INFOGRAPHIC] Social Media’s New Year Resolutions for 2017 Tripti Shrivastava Blogger Extraordinaire Simply Measured
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We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here… Continue Reading

5 Instagram Audience Development Strategies From The New York Times

5 Instagram Audience Development Strategies From The New York Times Tripti Shrivastava Blogger Extraordinaire Simply Measured
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When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business on its head. No one is untouched,… Continue Reading

How Free People Beats Nike on Instagram

How Free People Beats Nike on Instagram Tripti Shrivastava Blogger Extraordinaire Simply Measured
How Free People Beats Nike on Instagram

Since the last time we analyzed brands on Instagram (which was last week), Instagram has updated us on its monthly active user base. Instagram does not have 500 million users; now it has 600 million users. The last 100 million users joined the platform in the past six months. The platform also added two new features… Continue Reading

What We Found Out About Chanel, Louis Vuitton, Gucci, and More on Instagram

What We Found Out About Chanel, Louis Vuitton, Gucci, and More on Instagram Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Launched only six years ago, Instagram has become one of the fastest growing social networks in history. The mobile photo– and video-sharing app, which launched in October of 2010, now boasts over 500 million monthly active users, 95 million photos posted each day, and 4.2 billion Likes per day. Instagram has caused a fundamental shift… Continue Reading

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016 Tripti Shrivastava Blogger Extraordinaire Simply Measured
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We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we all should have been able to knock a few things off our shopping lists.… Continue Reading

What’s Driving Social Conversations This Shopping Season?

What’s Driving Social Conversations This Shopping Season? Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Come this Friday, we officially embark on the shopping frenzy of the year: Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. As we… Continue Reading

5 Ways NASA Accomplishes Its Digital Marketing Mission

5 Ways NASA Accomplishes Its Digital Marketing Mission Tripti Shrivastava Blogger Extraordinaire Simply Measured
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All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery,… Continue Reading