For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram Tripti Shrivastava Blogger Extraordinaire Simply Measured
User-Generated Content

With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.One… Continue Reading

How Could Sephora Improve its Content Strategy on Instagram? Segmentation.

How Could Sephora Improve its Content Strategy on Instagram? Segmentation. Tripti Shrivastava Blogger Extraordinaire Simply Measured
Segmentation

In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. While having an intimate knowledge of these strategies is indispensable, how can we determine which content should be used… Continue Reading

Why Instagram Is Red Bull’s #1 Social Channel

Why Instagram Is Red Bull’s #1 Social Channel Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram Red Bull

The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and YouTube.A lot has changed since then. Today, Instagram is Red Bull’s strongest social channel for audience size and… Continue Reading

How Wayfair Made Instagram Its Strongest Social Channel

How Wayfair Made Instagram Its Strongest Social Channel Tripti Shrivastava Blogger Extraordinaire Simply Measured
Wayfair

It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:   71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted their buying decisions 78% of people said that… Continue Reading

How Gucci Keeps Its 15 Million Facebook Fans Engaged

How Gucci Keeps Its 15 Million Facebook Fans Engaged Tripti Shrivastava Blogger Extraordinaire Simply Measured
Gucci

Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base… Continue Reading

How Harvard Medical School Earned 20 Million Video Views in 4 days

How Harvard Medical School Earned 20 Million Video Views in 4 days Jay Shemenski Blogger Extraordinaire Simply Measured
Harvad Med School

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading

What Makes BMW the Most Engaging Car Brand on Instagram?

What Makes BMW the Most Engaging Car Brand on Instagram? Tripti Shrivastava Blogger Extraordinaire Simply Measured
BMW

Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond Tripti Shrivastava Blogger Extraordinaire Simply Measured
Whole Foods

In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputable retailers in the world.   Whole Foods is hyperlocal, not… Continue Reading

5 Proven Instagram Hashtag Strategies from the Airline Industry

5 Proven Instagram Hashtag Strategies from the Airline Industry Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram

There is a Chinese proverb about traveling that goes, “Don’t listen to what they say — go see.” Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. Instagram has 500 Million MAU (monthly active users), with 80M photos posted… Continue Reading

7 Brands Winning Social Media During the Olympics

7 Brands Winning Social Media During the Olympics Jay Shemenski Blogger Extraordinaire Simply Measured
Winning Social

The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is competing as a nation The first Games hosted in a South American city The first American to compete in a hijab The first team comprised of refugees The… Continue Reading