Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Instagram Lessons from the Forbes Top 10 Most Valuable Brands Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (8)

With a community of 600 million users, 100 million of whom were added in the last half of 2016, Instagram has become an indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.… Continue Reading

4 eCommerce Lessons From the Top Digitally Native Brands of 2017

4 eCommerce Lessons From the Top Digitally Native Brands of 2017 Lexy Wright Blogger Extraordinaire Simply Measured
Digitally Native

The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement. Digitally native vertical brands are maniacally focused… Continue Reading

How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital

How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital Lucy Hitz Blogger Extraordinaire Simply Measured
Get Schooled

Get Schooled–which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Their mission? Elevate student voices and help as many students as they can with high school attendance, graduation, college preparation,… Continue Reading

5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”

5 Things Your Brand Could Learn About Social Strategy from “The Bachelor” Audrey Klackner Blogger Extraordinaire Simply Measured
z%cc%87yj-2

“The Bachelor”: everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Fun Fact: My dad used to call the show “ridiculous,” but after I forced him to watch a season with me, he’s just… Continue Reading

Instagram Influencer Best Practices from Under Armour

Instagram Influencer Best Practices from Under Armour Tripti Shrivastava Blogger Extraordinaire Simply Measured
adobe-spark-6

Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing… Continue Reading

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks Tripti Shrivastava Blogger Extraordinaire Simply Measured
adobe-spark-6

When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social… Continue Reading

5 Findings from Wendy’s Epic Week on Twitter

5 Findings from Wendy’s Epic Week on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
adobe-spark-5

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I… Continue Reading

The Most Surprising Things About Marriott on Twitter

The Most Surprising Things About Marriott on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
adobe-spark-4

Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We tracked Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how… Continue Reading

5 Instagram Audience Development Strategies From The New York Times

5 Instagram Audience Development Strategies From The New York Times Tripti Shrivastava Blogger Extraordinaire Simply Measured
adobe-spark-3

When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business on its head. No one is untouched,… Continue Reading

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram Tripti Shrivastava Blogger Extraordinaire Simply Measured
User-Generated Content

With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.One… Continue Reading