How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks Tripti Shrivastava Blogger Extraordinaire Simply Measured
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When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social… Continue Reading

5 Findings from Wendy’s Epic Week on Twitter

5 Findings from Wendy’s Epic Week on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I… Continue Reading

The Most Surprising Things About Marriott on Twitter

The Most Surprising Things About Marriott on Twitter Tripti Shrivastava Blogger Extraordinaire Simply Measured
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Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We tracked Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how… Continue Reading

5 Instagram Audience Development Strategies From The New York Times

5 Instagram Audience Development Strategies From The New York Times Tripti Shrivastava Blogger Extraordinaire Simply Measured
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When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business on its head. No one is untouched,… Continue Reading

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram Tripti Shrivastava Blogger Extraordinaire Simply Measured
User-Generated Content

With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.One… Continue Reading

How Could Sephora Improve its Content Strategy on Instagram? Segmentation.

How Could Sephora Improve its Content Strategy on Instagram? Segmentation. Tripti Shrivastava Blogger Extraordinaire Simply Measured
Segmentation

In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. While having an intimate knowledge of these strategies is indispensable, how can we determine which content should be used… Continue Reading

Why Instagram Is Red Bull’s #1 Social Channel

Why Instagram Is Red Bull’s #1 Social Channel Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram Red Bull

The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and YouTube.A lot has changed since then. Today, Instagram is Red Bull’s strongest social channel for audience size and… Continue Reading

How Wayfair Made Instagram Its Strongest Social Channel

How Wayfair Made Instagram Its Strongest Social Channel Tripti Shrivastava Blogger Extraordinaire Simply Measured
Wayfair

It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:   71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted their buying decisions 78% of people said that… Continue Reading

How Gucci Keeps Its 15 Million Facebook Fans Engaged

How Gucci Keeps Its 15 Million Facebook Fans Engaged Tripti Shrivastava Blogger Extraordinaire Simply Measured
Gucci

Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base… Continue Reading

How Harvard Medical School Earned 20 Million Video Views in 4 days

How Harvard Medical School Earned 20 Million Video Views in 4 days Jay Shemenski Blogger Extraordinaire Simply Measured
Harvad Med School

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading