How Harvard Medical School Earned 20 Million Video Views in 4 days

How Harvard Medical School Earned 20 Million Video Views in 4 days Jay Shemenski Blogger Extraordinaire Simply Measured
Harvad Med School

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading

What Makes BMW the Most Engaging Car Brand on Instagram?

What Makes BMW the Most Engaging Car Brand on Instagram? Tripti Shrivastava Blogger Extraordinaire Simply Measured
BMW

Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond Tripti Shrivastava Blogger Extraordinaire Simply Measured
Whole Foods

In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputable retailers in the world.   Whole Foods is hyperlocal, not… Continue Reading

5 Proven Instagram Hashtag Strategies from the Airline Industry

5 Proven Instagram Hashtag Strategies from the Airline Industry Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram

There is a Chinese proverb about traveling that goes, “Don’t listen to what they say — go see.” Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. Instagram has 500 Million MAU (monthly active users), with 80M photos posted… Continue Reading

7 Brands Winning Social Media During the Olympics

7 Brands Winning Social Media During the Olympics Jay Shemenski Blogger Extraordinaire Simply Measured
Winning Social

The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is competing as a nation The first Games hosted in a South American city The first American to compete in a hijab The first team comprised of refugees The… Continue Reading

How Are Staples, Walmart, and Target Dominating Back to School on Social?

How Are Staples, Walmart, and Target Dominating Back to School on Social? Tripti Shrivastava Blogger Extraordinaire Simply Measured
How Are Staples, Walmart, and Target Dominating Back to School on Social-

Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 billion this year. We are actually already in the Back to School (BTS)… Continue Reading

10 Social Lessons for B2B Companies

10 Social Lessons for B2B Companies Morgan Pesut Blogger Extraordinaire Simply Measured
You’ll never change your life until you change something you do daily. The secret to success is found in your daily routine. (1)

The social media landscape is ever-changing, and so is the way people are making buying decisions. Social media is a great tool to attract prospects and customers with your content and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 1. Get Blogging If you don’t have a corporate… Continue Reading

How to Make the Most Out of Offline Success on Social, NCAA National Champion Style

How to Make the Most Out of Offline Success on Social, NCAA National Champion Style Candace Timmons Blogger Extraordinaire Simply Measured
NATIONAL CHAMPIONS

Sometimes you win and sometimes you learn. – John C. Maxwell People love winners, on and off social. The University of Oklahoma Women’s Softball Team won the 2016 NCAA Women’s College World Series, and I’m going to tell you how it impacted OU social media and how we capitalized on that high traffic. I hope… Continue Reading

How Did Amazon’s Second Annual Prime Day Go?

How Did Amazon’s Second Annual Prime Day Go? Tripti Shrivastava Blogger Extraordinaire Simply Measured
HOW DID AMAZON PRIME DAY 2016PERFORM ON SOCIAL-

This year, when Amazon announced its second Prime day, consumers were skeptical. The first ever Prime Day was held last year to mark Amazon’s 20th birthday, and was described by Greg Greeley, Vice President of Amazon Prime, as “the biggest deals extravaganza in the world, a global shopping event, with more deals than Black Friday.”… Continue Reading

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC Kelci Marx Blogger Extraordinaire Simply Measured
tech conference (1)

Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! I want to share them with you. 1. Selling Your Brand Live: In-the-Moment Marketing With Live… Continue Reading