What Is the Blueprint for Social Marketing Success?

What Is the Blueprint for Social Marketing Success? Lucy Hitz Blogger Extraordinaire Simply Measured
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In our Blueprint for Social Success: Setting the Foundation for a Breakthrough Year webinar, we experimented with an interactive format. We wanted a more give-and-take feel, so we asked our attendees poll questions, tailored our content accordingly in real time, and answered questions our audience submitted as we went along, instead of solely in the… Continue Reading

How Our Big Data Platform and Social Analytics API Work

How Our Big Data Platform and Social Analytics API Work Ashu Agte Blogger Extraordinaire Simply Measured
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When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign.… Continue Reading

4 Good Reasons to Attend the Holiday Campaign Webinar

4 Good Reasons to Attend the Holiday Campaign Webinar Lucy Hitz Blogger Extraordinaire Simply Measured
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The holidays are coming…in fact, they’re nearly here. Are you ready? Join Simply Measured’s Brand Marketing Manager Jade Furubayashi and Director of Consumer Insights Strategy Ryan Frazier on Tuesday, October 25 at 10AM PDT for a primer on planning and measuring effective holiday campaigns on social. Here’s why you should plan on attending: 1. You’ll Learn How… Continue Reading

What the New Simply Measured Means for Social Marketers

What the New Simply Measured Means for Social Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
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When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place. All of my peers would be talking in business metrics, and I would be chronicling our success in a completely different language: Engagement, Reach, Impressions. I… Continue Reading

What Happened at LIFT 2016?

What Happened at LIFT 2016? Lucy Hitz Blogger Extraordinaire Simply Measured
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I can’t believe LIFT 2016 is over. Over here at Simply Measured, we’re in full recovery mode. Sleeping for 10 hours was so necessary after an incredible 3 days of #LIFTSocial. THANK YOU everyone for coming, can't wait for next year! — Alyson Andrews (@Alyson_Andrews) September 23, 2016 But for those of you who couldn’t… Continue Reading

We’re Revolutionizing the Social Analytics Space. Again.

We’re Revolutionizing the Social Analytics Space. Again. Sameer Kazi Blogger Extraordinaire Simply Measured
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For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:   Social marketers want to know how they’re impacting… Continue Reading

5 Things You Should Know About the LIFT 2016 Speakers

5 Things You Should Know About the LIFT 2016 Speakers Lucy Hitz Blogger Extraordinaire Simply Measured
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As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it’s going to be incredible.   If you joined us for LIFT 2015, you already know you’ll learn a lot, but if you’re wondering who is actually going to be speaking, and why you should care, you’ve… Continue Reading

Nate Elliott on Why He’s Joined Simply Measured

Nate Elliott on Why He’s Joined Simply Measured Nate Elliott Blogger Extraordinaire Simply Measured
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I’m thrilled to announce that I’ve joined Simply Measured as a product advisor. For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say… Continue Reading

Dark Social: What Social Marketers Need to Know

Dark Social: What Social Marketers Need to Know Lucy Hitz Blogger Extraordinaire Simply Measured
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Did you know that 70% of social shares are considered dark? So, what is Dark Social? Dark Social is any website traffic that originates from a shared link, but does not pass a referrer and thus appears as “direct traffic” in web analytics. It sounds complicated, but on June 15, 2016 at 10:00 AM PST, Brewster Stanislaw,… Continue Reading

Our Weekly Onboarding Webinars Will Get You Up to Speed

Our Weekly Onboarding Webinars Will Get You Up to Speed Linda Schwaber-Cohen Blogger Extraordinaire Simply Measured
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We’re excited to announce even more opportunities for you and your colleagues to get on-boarded with Simply Measured (or brush up on your knowledge so you can get the most out of our product NOW). Each week, we’ll host our Basic Training webinar at a variety of times to suit your availability. What Will Be… Continue Reading