What the New Simply Measured Means for Social Marketers

What the New Simply Measured Means for Social Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
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When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place. All of my peers would be talking in business metrics, and I would be chronicling our success in a completely different language: Engagement, Reach, Impressions. I… Continue Reading

What Happened at LIFT 2016?

What Happened at LIFT 2016? Lucy Hitz Blogger Extraordinaire Simply Measured
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I can’t believe LIFT 2016 is over. Over here at Simply Measured, we’re in full recovery mode. Sleeping for 10 hours was so necessary after an incredible 3 days of #LIFTSocial. THANK YOU everyone for coming, can't wait for next year! — Alyson Andrews (@Alyson_Andrews) September 23, 2016 But for those of you who couldn’t… Continue Reading

We’re Revolutionizing the Social Analytics Space. Again.

We’re Revolutionizing the Social Analytics Space. Again. Sameer Kazi Blogger Extraordinaire Simply Measured
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For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:   Social marketers want to know how they’re impacting… Continue Reading

5 Things You Should Know About the LIFT 2016 Speakers

5 Things You Should Know About the LIFT 2016 Speakers Lucy Hitz Blogger Extraordinaire Simply Measured
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As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it’s going to be incredible.   If you joined us for LIFT 2015, you already know you’ll learn a lot, but if you’re wondering who is actually going to be speaking, and why you should care, you’ve… Continue Reading

Nate Elliott on Why He’s Joined Simply Measured

Nate Elliott on Why He’s Joined Simply Measured Nate Elliott Blogger Extraordinaire Simply Measured
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I’m thrilled to announce that I’ve joined Simply Measured as a product advisor. For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say… Continue Reading

Dark Social: What Social Marketers Need to Know

Dark Social: What Social Marketers Need to Know Lucy Hitz Blogger Extraordinaire Simply Measured
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Did you know that 70% of social shares are considered dark? So, what is Dark Social? Dark Social is any website traffic that originates from a shared link, but does not pass a referrer and thus appears as “direct traffic” in web analytics. It sounds complicated, but on June 15, 2016 at 10:00 AM PST, Brewster Stanislaw,… Continue Reading

Our Weekly Onboarding Webinars Will Get You Up to Speed

Our Weekly Onboarding Webinars Will Get You Up to Speed Linda Schwaber-Cohen Blogger Extraordinaire Simply Measured
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We’re excited to announce even more opportunities for you and your colleagues to get on-boarded with Simply Measured (or brush up on your knowledge so you can get the most out of our product NOW). Each week, we’ll host our Basic Training webinar at a variety of times to suit your availability. What Will Be… Continue Reading

3 Reasons Why Your Boss Should Send You to =LIFT

3 Reasons Why Your Boss Should Send You to =LIFT Kevin Shively Blogger Extraordinaire Simply Measured
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It can be difficult to decide whether or not a conference is worth the investment. Will the content be valuable? Are other attendees people I’d want to network with? Am I going to spend the whole time fielding pitches from vendors? As a digital marketer, I’ve been to those conferences. Our whole team at Simply… Continue Reading

3 Surprising Lessons for Marketers from the Future of Social

3 Surprising Lessons for Marketers from the Future of Social Lucy Hitz Blogger Extraordinaire Simply Measured
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It’s here! The Social Fresh x Simply Measured x Firebrand Group The Future of Social Report has arrived. Covering everything from planning and strategy to social ads to content marketing, there is necessary information here for any marketer involved in the social space. As we were putting together this report based on survey data (551… Continue Reading

The Five W’s of Social Media Strategies Summit 2016

The Five W’s of Social Media Strategies Summit 2016 Kelci Marx Blogger Extraordinaire Simply Measured
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Who has time to read through a bunch of fluff? Here are the facts you need for Social Media Strategies Summit 2016! WHO #SMSsummit is a very intimate conference with a max capacity of 250 attendees. Attending companies have included: Attendees have the opportunity to meet face-to-face with speakers and big brands, which you don’t… Continue Reading