How Starbucks Generates Over 270k in Engagement for Each Instagram Post

How Starbucks Generates Over 270k in Engagement for Each Instagram Post Tripti Shrivastava Blogger Extraordinaire Simply Measured
STARBUCKS

It is #NationalCoffeeDay, and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level, by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here, we… Continue Reading

How Do You Grow and Measure the Success of Your Personal Brand on Social?

How Do You Grow and Measure the Success of Your Personal Brand on Social? Jeff Barrett Blogger Extraordinaire Simply Measured
Personal Brand

Depending on whom you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of a pile of cash and a rented yacht telling you how they made millions from home — but that’s neither real nor realistic. I grew up the… Continue Reading

Conversations to Conversions: Why Social Needs More Than Engagement

Conversations to Conversions: Why Social Needs More Than Engagement Kevin Shively Blogger Extraordinaire Simply Measured
Adobe Spark (31)

Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading

Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social?

Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social? Tripti Shrivastava Blogger Extraordinaire Simply Measured
NFL Mentioned

The first two weeks of the NFL Season 2016 have come and gone. Excitement is widespread, and there is much analysis about which teams will emerge as most valuable, and who will win the MVP of the season. Here we look at who and what drove conversations about the NFL on social media between Sept… Continue Reading

How Harvard Medical School Earned 20 Million Video Views in 4 days

How Harvard Medical School Earned 20 Million Video Views in 4 days Jay Shemenski Blogger Extraordinaire Simply Measured
Harvad Med School

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading

What Makes BMW the Most Engaging Car Brand on Instagram?

What Makes BMW the Most Engaging Car Brand on Instagram? Tripti Shrivastava Blogger Extraordinaire Simply Measured
BMW

Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading

How to Add Instagram Zoom to Your Social Strategy

How to Add Instagram Zoom to Your Social Strategy Lucy Hitz Blogger Extraordinaire Simply Measured
Instagram Zoom

Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past… Continue Reading

The Difference Between Listening, Analyzing, and Attributing on Social

The Difference Between Listening, Analyzing, and Attributing on Social Lucy Hitz Blogger Extraordinaire Simply Measured
The Difference

What is the difference between listening, analyzing, and attributing in the world of social marketing? The distinction might seem blurry and vague at first, but these are actually three distinct “data levers,” if you will, that your brand should be pulling to make its social engine whir — and they all provide different assets. Briefly:… Continue Reading

How Netflix Grew Its Audience by Over 125k in Just 2 Weeks

How Netflix Grew Its Audience by Over 125k in Just 2 Weeks Tripti Shrivastava Blogger Extraordinaire Simply Measured
Netflix

Netflix, which debuted in 2007, has disrupted the way we watch TV and impacted the whole media landscape. With over 33.3 million subscribers worldwide, the streaming service has been the reason behind a 50% decline in traditional TV viewership. It has made streaming videos so popular that half of US households now have a streaming… Continue Reading

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond Tripti Shrivastava Blogger Extraordinaire Simply Measured
Whole Foods

In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputable retailers in the world.   Whole Foods is hyperlocal, not… Continue Reading