The 3 Types of Social Media Metrics that Matter to You

The 3 Types of Social Media Metrics that Matter to You Jay Shemenski Blogger Extraordinaire Simply Measured
Metrics

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field, and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize… Continue Reading

Digital Marketing Predictions from the Experts: 2017 Edition

Digital Marketing Predictions from the Experts: 2017 Edition Lucy Hitz Blogger Extraordinaire Simply Measured
Digital Marketing

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the… Continue Reading

5 Ways NASA Accomplishes Its Digital Marketing Mission

5 Ways NASA Accomplishes Its Digital Marketing Mission Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (76)

All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery,… Continue Reading

How to Boost Your Search Rank with Better Social Signals

How to Boost Your Search Rank with Better Social Signals Shane Barker Blogger Extraordinaire Simply Measured
Adobe Spark (75)

You’re constantly on the lookout for ways to improve your search rankings. You’ve tried everything from keyword optimization to link building. While these may be enough to amplify your rankings significantly, you can further boost your rankings by improving your social signals. This post is a thorough guide to social signals: what they are, how they… Continue Reading

The Expansion of Instagram Stories, and What It Means for You

The Expansion of Instagram Stories, and What It Means for You Lucy Hitz Blogger Extraordinaire Simply Measured
Adobe Spark (72)

Taking another step towards increasing adoption of Instagram Stories among average users and brands alike, Instagram has expanded the abilities of this feature in recent days. Here’s what these expanded options mean for marketers. Linking Out This is a biggie. Talk about ROI: Instagram users can finally click on embedded links within your Instagram content (as long… Continue Reading

Sell More This Holiday Season: A Note to eCommerce Marketers

Sell More This Holiday Season: A Note to eCommerce Marketers Colin Zalewski Blogger Extraordinaire Simply Measured
eCommerce

You’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen. You’ve got it all lined up: the creative is done, the ads are loaded, the social posts and emails are scheduled, the landing pages are ready to go live — it’s all… Continue Reading

What Is the Difference Between Dark Social and Dark Posts?

What Is the Difference Between Dark Social and Dark Posts? Matt Tesmond Blogger Extraordinaire Simply Measured
Dark Social

So…what is the difference between dark social and a dark post? In my work as a product specialist, I get this question all the time. The confusion is understandable due to the similar nomenclature, but never fear–I’m here to help! It’s really an apples-to-oranges comparison. While dark posts (also known as unpublished posts) are ad objects,… Continue Reading

Is Social Media the New TV for Brands?

Is Social Media the New TV for Brands? Jay Shemenski Blogger Extraordinaire Simply Measured
Social Media TV

Traditional TV viewership is declining, and streaming services are picking up the slack — this is what the numbers are showing. More specifically, the rate at which this trend is happening differs along generational lines, and the United States has seen an 11% decrease in time spent watching traditional TV from 2010 to 2016. Furthermore,… Continue Reading

How Many Dollars Did That Content Drive? A Multi-Level Analysis

How Many Dollars Did That Content Drive? A Multi-Level Analysis Lucy Hitz Blogger Extraordinaire Simply Measured
Dollars

Yes, your social and digital campaigns are generating engagement. They’re “good” at brand awareness. But how does that information translate to dollars and cents entering your business? Do you set goals based on revenue and business value, or metrics no one else in your business really cares about? Up until now, connecting social and digital efforts directly… Continue Reading

The Core Components of a Holiday Campaign for Digital Marketers

The Core Components of a Holiday Campaign for Digital Marketers Lucy Hitz Blogger Extraordinaire Simply Measured
Holiday

Since its conception, social media has been the black sheep of the social media family, marching to the beat of its own drum: unique, intriguing, a bit immature. This holiday season, with social attribution, we celebrate the end of that era, welcoming a new, more sophisticated, social marketer into digital’s home and hearth. Welcome home,… Continue Reading