Holiday Shopping Showdown: U.S. Retailers Prepare for Social Media Battle
November 22, 2011 by
The battle over holiday promotions is shaping up to be an interesting one that is being waged through traditional and digital media. On one hand you have retailers like Macy’s, Best Buy and Toys “R” Us, who have been building up their #blackfriday and Holiday promotions for quite some time. Retailers taking this approach are [...]
Consumer Response to Facebook F8 … On Twitter [CHARTS]
September 22, 2011 by
As a company that focuses on Facebook Analytics, we were closely following the Facebook F8 announcements this morning. Facebook revealed several changes to the platform and user experience. We tracked the term f8 to see which topics resonated with consumers. There was heavy volume during the keynote and here’s what stood out…
13 Questions You Can Answer with Facebook Fan Page Analytics
September 9, 2011 by
We’re already knee-deep in Facebook data here. That said, we’re in a constant quest for more data, more reporting, and more spreadsheets. Today we’re unveiling beefed up Fan Page reports with the full Facebook Insights export. You’ll see these right away on single Facebook Fan page dashboards and on Facebook competitive analytics very soon. To highlight [...]
Competitive Analysis for Facebook
July 13, 2011 by
Wouldn’t it be great if you could see your competitors’ web analytics, SEM data, or email open rates? Unfortunately, that data is 100% private. On the other hand, social media offers a massive opportunity for competitive analysis. It all happens in the open! We just released two new dashboards for social media competitive analysis. You can [...]
Capital One Facebook Sweepstakes Scores With NCAA Fans
February 14, 2011 by
Now that Super Bowl XLV has come and gone, sports fanatics are shifting gears and getting ready to focus all their attention on the nation’s next major sporting event: NCAA March Madness and the Final Four tournament. One official sponsor of the tournament, Capital One, has decided to capture the attention of NCAA fans by [...]
Facebook Fan Page Analysis: Steelers vs. Packers Super Bowl Preview
January 27, 2011 by
With the NFC and AFC champions decided last weekend, the superbowl is just around the corner. As the big game approaches, fans for both the Steelers and Packers are becoming more active on social networks. Wondering which team is garnering more interest online, we took a look at the Facebook Fan Pages for both the [...]
The New RowFeeder: Twitter and Facebook in a Spreadsheet
May 26, 2010 by
“In the year 2010 you will be able to track Tweets and Facebook posts in a spreadsheet. You’ll have social media data at your fingertips. You’ll be able to leverage the power of a spreadsheet to create your own amazing social media analytics and reports.” This was a quote from Damon Cortesi yesterday. Just 24 [...]