Researchers recently found that there are 20 million fake accounts on Twitter, being bought and sold for outrageous sums of money. The study posited that the “Fake Follower” industry could be worth anywhere from $40 to $360 million. Facebook sees a similar epidemic of spam accounts with “likes” for sale. Social marketers at big companies [...]
Why PTAT Doesn’t Correlate with Engagement on Facebook
Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities. You would think that PTAT correlates with [...]
5 Facebook Metrics For Optimizing Graph Search
Facebook’s Graph search is changing the way people find goods and services online, adding an alternative to the major search engines. Since the service is still new, it can be hard for businesses to pinpoint the methods and practices used for optimization. For search marketers, this is commonly known as SEO (search engine optimization), but [...]
[INFOGRAPHIC] How Bud Light Platinum Set The Standard for Social Product Launches
Across every industry, leading companies have started to see the value in a strong social component to any campaign. Last year, Anheuser Busch and their agency Translation incorporated social into every part of their launch campaign for the new brand Bud Light Platinum, measuring each step along the way with Simply Measured’s suite of social [...]
Why Is Social Media so Important to MTV?
Their audience is young, and social media is hip. End of story right? That’s all there is to it. Okay maybe it’s more than that. We’ve been following MTV as part of our Interbrand 100 series of studies over the last year, and the massive media outlet doesn’t take any component of social lightly. This [...]
Product Update: The Complete Social Snapshot Report
There’s no question that it’s important to zero in on the centralized impact of your efforts within each social network, but stepping back to take a holistic look at your overall social presence is just as crucial. Without that cross-network look at your brand’s activity, you may be missing some important themes and trends that [...]
Facebook Bugs Caused Deflated Reach Metrics: What This Means For You
You may have noticed that reach numbers on your Facebook Insights Reports have been lower than you expected for the last several months. We’ve certainly heard from some of you that this was the case, and we’ve spent a lot of engineering hours investigating on our end, only to determine that nothing was wrong (on [...]
Clydesdales Made Us Cry, Tide Made Us Laugh, Oreo Made Us Engage
When I was a kid, I’d twist an Oreo apart so I could get to the good stuff first. On Sunday, Oreo’s brand team and agencies Wieden+Kennedy and 360i had a similar philosophy: Lets just get to the good stuff. It’s why they 360i was primed and ready to drop their game-changing Twitpic moments after the power [...]
When the Lights Went Out, Social Brands Lit Up
Every year, the story is about which brands dominated the Big Game’s ad scene. This year started the same. Even those of us looking for context in the digital space were fixated on our TVs. Sure, we had Twitter streams on a second screen, but the conversation drivers were those 30-second spots between downs. Then [...]
When Competitive Metrics Aren’t Making Sense, How Do You Refocus?
Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on [...]
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