Twitter Moments: Blowing Up and Now Available to Every Marketer

Twitter Moments: Blowing Up and Now Available to Every Marketer Kevin Shively Blogger Extraordinaire Simply Measured
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A year ago, Twitter launched Moments, and this week they’ve unleashed the feature for all Twitter users. In true Twitter fashion, they announced the update in a Tweet. For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@twitter) September 28,… Continue Reading

5 Reasons to Attend the Social Attribution 101 Webinar

5 Reasons to Attend the Social Attribution 101 Webinar Lucy Hitz Blogger Extraordinaire Simply Measured
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Whether you’re just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do it for you, or simply want to know the ABC’s of social attribution, our upcoming webinar with Brewster Stanislaw (Director of Product @ Simply Measured) and Colin Zalewski (Product Marketing Manager @… Continue Reading

What the New Simply Measured Means for Social Marketers

What the New Simply Measured Means for Social Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
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When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place. All of my peers would be talking in business metrics, and I would be chronicling our success in a completely different language: Engagement, Reach, Impressions. I… Continue Reading

Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social?

Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social? Tripti Shrivastava Blogger Extraordinaire Simply Measured
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The first two weeks of the NFL Season 2016 have come and gone. Excitement is widespread, and there is much analysis about which teams will emerge as most valuable, and who will win the MVP of the season. Here we look at who and what drove conversations about the NFL on social media between Sept… Continue Reading

What Happened at LIFT 2016?

What Happened at LIFT 2016? Lucy Hitz Blogger Extraordinaire Simply Measured
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I can’t believe LIFT 2016 is over. Over here at Simply Measured, we’re in full recovery mode. Sleeping for 10 hours was so necessary after an incredible 3 days of #LIFTSocial. THANK YOU everyone for coming, can't wait for next year! — Alyson Andrews (@Alyson_Andrews) September 23, 2016 But for those of you who couldn’t… Continue Reading

We’re Revolutionizing the Social Analytics Space. Again.

We’re Revolutionizing the Social Analytics Space. Again. Sameer Kazi Blogger Extraordinaire Simply Measured
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For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:   Social marketers want to know how they’re impacting… Continue Reading

Why Are People So Excited About LIFT?

Why Are People So Excited About LIFT? Lucy Hitz Blogger Extraordinaire Simply Measured
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LIFT IS HAPPENING NEXT WEEK, PEOPLE! We are feeling the excitement. So are more than 500 of our favorite social marketer friends. Maybe it’s because of what they learned at last year’s LIFT. Or because of the sessions this year from speakers like Kipp Bodnar, CMO of Hubspot; Chris Moody, VP of Data Strategy for Twitter; Carmen Villafañe, Director of… Continue Reading

Here’s What Happened on Twitter at #AppleEvent

Here’s What Happened on Twitter at #AppleEvent Tripti Shrivastava Blogger Extraordinaire Simply Measured
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As a social media data analyst, I have stared at this page for way too long, waiting to hear from the world’s most valuable brand. We have all at some point admired Apple’s simple marketing philosophy, which has always emphasized customer focus, and wondered what their strategy would be on social media. When almost 100% of… Continue Reading

Back to School on Social in 2016 [INFOGRAPHIC]

Back to School on Social in 2016 [INFOGRAPHIC] Lucy Hitz Blogger Extraordinaire Simply Measured
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“Back to School” is a major event for retailers, especially those with young target demographics. According to the National Retail Federation,   Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. Some other need-to-know Back-to-School facts, care of NRF: Total spending for K-12 and college is expected to reach… Continue Reading

5 Can’t-Miss Sessions at LIFT 2016

5 Can’t-Miss Sessions at LIFT 2016 Lucy Hitz Blogger Extraordinaire Simply Measured
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Are you coming to LIFT, or still thinking about it? Here’s the elevator pitch: We’re bringing together the world’s top social marketers to share their secrets of success. If, after our numerous emails and countless social media posts, you still need a little something extra to whet your appetite, here are the sessions I am most excited about.… Continue Reading