The Weekly Digital Marketing Round-Up

The Weekly Digital Marketing Round-Up Lucy Hitz Blogger Extraordinaire Simply Measured
Round Up

The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a… Continue Reading

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016

How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016 Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark

We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we all should have been able to knock a few things off our shopping lists.… Continue Reading

What’s Driving Social Conversations This Shopping Season?

What’s Driving Social Conversations This Shopping Season? Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark

Come this Friday, we officially embark on the shopping frenzy of the year: Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. As we… Continue Reading

The Expansion of Instagram Stories, and What It Means for You

The Expansion of Instagram Stories, and What It Means for You Lucy Hitz Blogger Extraordinaire Simply Measured
Adobe Spark (72)

Taking another step towards increasing adoption of Instagram Stories among average users and brands alike, Instagram has expanded the abilities of this feature in recent days. Here’s what these expanded options mean for marketers. Linking Out This is a biggie. Talk about ROI: Instagram users can finally click on embedded links within your Instagram content (as long… Continue Reading

ELECTION DAY 2016: The State of the Race on Social

ELECTION DAY 2016: The State of the Race on Social Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (70)

Today, America votes for her next president. As we all wait with bated breath for the final outcome, and its repercussions, here we look at how social media has voted so far for the candidates. We looked at all the mentions that stated “I voted for…” for each candidate since the final debate on Oct… Continue Reading

Don’t Miss Our Social Attribution Facebook Live Q&A!

Don’t Miss Our Social Attribution Facebook Live Q&A! Audrey Klackner Blogger Extraordinaire Simply Measured
Facebook Live

Do you have burning questions about social attribution? You’re in luck! On Wednesday, November 9th, at 11 a.m. PT, we are holding a live Q&A session on our Facebook page. Simply Measured’s Head of MarComm, Kevin Shively, will be sitting down with Content Marketing Manager Lucy Hitz to answer questions we didn’t get to during last… Continue Reading

Election 2016: Our Social Conversation Analysis

Election 2016: Our Social Conversation Analysis Tripti Shrivastava Blogger Extraordinaire Simply Measured
Adobe Spark (65)

Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook and Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Now, with less than a week left for the elections this year, the gap between mentions of both the candidates… Continue Reading

Vine Goes Away, and How Marketers Should Be Doing Video Now

Vine Goes Away, and How Marketers Should Be Doing Video Now Jade Furubayashi Blogger Extraordinaire Simply Measured
Vine Goes Away

Today, Twitter announced that they will be shutting down the short-form video app in the “coming months.” At first glance, this might come as a shock to many marketers, seeing as Vine boasts 200M MAUs and was a pioneer in the video space when it launched in 2013. Click to zoom on the chart below to see Vine’s biggest moments… Continue Reading

4 Good Reasons to Attend the Holiday Campaign Webinar

4 Good Reasons to Attend the Holiday Campaign Webinar Lucy Hitz Blogger Extraordinaire Simply Measured
TWT_1024x512-WebinarBlog-HolidayPlanning

The holidays are coming…in fact, they’re nearly here. Are you ready? Join Simply Measured’s Brand Marketing Manager Jade Furubayashi and Director of Consumer Insights Strategy Ryan Frazier on Tuesday, October 25 at 10AM PDT for a primer on planning and measuring effective holiday campaigns on social. Here’s why you should plan on attending: 1. You’ll Learn How… Continue Reading

Instagram Stories Are Officially a Success (And What That Means for Marketers)

Instagram Stories Are Officially a Success (And What That Means for Marketers) Lucy Hitz Blogger Extraordinaire Simply Measured
Adobe Spark (50)

Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature. More than 100 million people visit Explore every day to discover photos and videos from people they don’t yet follow. The new suggested stories section highlights the most interesting stories from across Instagram’s vast global… Continue Reading