With tens of thousands of American Airlines passengers grounded by an issue with their reservation system, the @AmericanAir Twitter handle lit up with over 9,500 frustrated Tweets. When a disaster like this happens, and a social media team sees an influx of activity, it can be almost impossible to keep up. Here’s what American Airlines [...]
Why Is Social Media so Important to MTV?
Their audience is young, and social media is hip. End of story right? That’s all there is to it. Okay maybe it’s more than that. We’ve been following MTV as part of our Interbrand 100 series of studies over the last year, and the massive media outlet doesn’t take any component of social lightly. This [...]
CES 2013 on Twitter by the Numbers (Day 0-1)
This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentation. I know what you’re thinking: next year’s keynote might have hoverboards. We’ve been tracking the event on Twitter, following the hashtags #CES, [...]
For NBA Players, it May Pay to Be Social…Literally
Last week, Forbes released their annual “100 Highest Paid Athletes in the World” list. The list, unsurprisingly led by Floyd “Money” Mayweather, ranged from NFL players, single named soccer players (that’s right Europe…I called it soccer), and a couple guys from the ever-growing Indian cricket scene, which, judging by their endorsement income, is a pretty [...]
23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]
With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users. 95% [...]
Simply Measured Now Has 50,000 Users
We’re excited to share a big milestone with you. Simply Measured has now served over 50,000 users! We love all our users and want to quickly send out a big “Thank you!” to everyone that has trusted our tools, supported our company, and provided amazing feedback as we’ve grown. To put this in a realistic [...]
Simply Measured Added to Elite List of Twitter Certified Products
This week, Simply Measured was included in an exclusive list of only 14 companies Twitter recognizes as industry leading services that they are committed to promoting and working with. We’re excited and honored to be included in this list, and look forward to continuing to build great products for the Twitter community. With over 500 [...]
The Week in Analytics: Facebook Decay, Election Day and George Takei
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
5 Tips for Taking Advantage of Instagram’s New Profile Pages
When does a mobile app outgrow mobile? The folks at Instagram made a move this week that suggests their answer to this question is “shortly after you crack 100 million users.” Last week we published a study highlighting the 54% of Interbrand 100 companies who are using Instagram as a marketing tool. Yesterday on their blog, Instagram announced the [...]
Sweets Go Social: Which Halloween Candies are Engaging Their Audience?
Halloween might mean ghouls, goblins, costume parties and haunted houses to you, but to the industries behind the roughly $6.86 billion that Americans spend on the holiday each year, it means one thing: dollar signs. At the forefront of this race is the candy industry, and the big names in trick-or-treating are doing whatever they [...]
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