6 Creative Ways to Engage Your Audience on Snapchat

6 Creative Ways to Engage Your Audience on Snapchat Jenna Boyer Blogger Extraordinaire Simply Measured
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Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60% of Snapchat users are under age 25,… Continue Reading

[INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

[INFOGRAPHIC] Social Media’s New Year Resolutions for 2017 Tripti Shrivastava Blogger Extraordinaire Simply Measured
Resolutions

We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here… Continue Reading

What Your 2017 Marketing Budget Needs to Include

What Your 2017 Marketing Budget Needs to Include Lucy Hitz Blogger Extraordinaire Simply Measured
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If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or it hasn’t been formally approved yet. Between the holidays, wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can… Continue Reading

5 Facebook Live Success Stories

5 Facebook Live Success Stories Matt Banner Blogger Extraordinaire Simply Measured
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Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless. Today we’re going to look at five incredible stories of how brands and businesses… Continue Reading

29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)

29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts) Tom Mcloughlin Blogger Extraordinaire Simply Measured
Tips

With the wide range of social media channels available today, there’s plenty to keep brands busy. It’s a full-time job just keeping profiles up-to-date, reflecting larger brand goals, and attempting to say something worthwhile every day as you struggle with which channels and activities to prioritize. But if you’re looking for ways to go a… Continue Reading

How Facebook Messenger Bots Are Changing the Way Brands Communicate

How Facebook Messenger Bots Are Changing the Way Brands Communicate FSC Blogger Extraordinaire Simply Measured
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This blog post was originally published on FSC Interactive.  From the acquisition of WhatsApp in 2014 to forced downloads of Messenger as a stand-alone app, Facebook has been pushing messaging for a long time. And for years, we’ve been wondering why they continued to find small ways to disrupt how we use their services. But… Continue Reading

2017 Digital Marketing Trends: The “Questions We Didn’t Get to” Edition

2017 Digital Marketing Trends: The “Questions We Didn’t Get to” Edition Lucy Hitz Blogger Extraordinaire Simply Measured
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2016 is coming to an end, and marketers are gearing up to attack 2017. In our recent webinar Year in Review, Year Ahead: Digital Marketing in 2017, Travis Bernard (Director of Audience Development @ TechCrunch), Kevin Shively (Head of MarComm @ Simply Measured), and Lucy Hitz (Content Marketing Manager @ Simply Measured), discussed:  The dying trends… Continue Reading

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017 Shane Barker Blogger Extraordinaire Simply Measured
Mistakes

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017.  Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research Are you creating social media… Continue Reading

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC] Lucy Hitz Blogger Extraordinaire Simply Measured
Social Marketing Back to School

“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf, can help. Scroll to learn: How dates — from… Continue Reading

Introducing the 2016 State of Social Marketing Report

Introducing the 2016 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
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I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting… Continue Reading