Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC] Lucy Hitz Blogger Extraordinaire Simply Measured
Social Marketing Back to School

“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf, can help. Scroll to learn: How dates — from… Continue Reading

Introducing the 2016 State of Social Marketing Report

Introducing the 2016 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
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I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting… Continue Reading

Best Practices for Running a Social Contest in 2016

Best Practices for Running a Social Contest in 2016 Christopher Riegger Blogger Extraordinaire Simply Measured
SOCIAL CONTEST

Over the past ten years, I’ve observed many different marketing tactics in action. From direct mail to re-targeting, I’ve seen it all. There are a wealth of different promotion strategies that would be valuable for your business. However, if you’re looking to build your email list, nothing converts like a social media contest. Social contests… Continue Reading

3 Surprising Lessons for Marketers from the Future of Social

3 Surprising Lessons for Marketers from the Future of Social Lucy Hitz Blogger Extraordinaire Simply Measured
2016-04_LP-TheFutureOfSocial

It’s here! The Social Fresh x Simply Measured x Firebrand Group The Future of Social Report has arrived. Covering everything from planning and strategy to social ads to content marketing, there is necessary information here for any marketer involved in the social space. As we were putting together this report based on survey data (551… Continue Reading

What Beyonce’s #FORMATION Announcement Taught Digital Marketers

What Beyonce’s #FORMATION Announcement Taught Digital Marketers Jade Furubayashi Blogger Extraordinaire Simply Measured
Nothing worth having wasnever achieved without effort

Two years ago, I wrote a blog post titled “5 Things Brands Can Learn from Beyoncé after she dropped a surprise album in the middle of the night. Well, Slayoncé is back at it again. The day before the Super Bowl, Queen B dropped FORMATION (her best music video to date IMHO) and set off a chain of… Continue Reading

Digital Marketing for Valentine’s Day Infographic

Digital Marketing for Valentine’s Day Infographic Lucy Hitz Blogger Extraordinaire Simply Measured
Valentine's Day Marketing

E-commerce brands are still trying to figure out the magic recipe for Valentine’s Day marketing on social. How do you generate social engagement, brand awareness, and, most importantly, sales? This digital infographic guide, care of The Shelf, can help. Scroll to learn: Who’s spending the most money in the name of love What they’re spending their money on Why spreading virtual love… Continue Reading

Who Is The Most Engaging Influencer on Instagram?

Who Is The Most Engaging Influencer on Instagram? Lucy Hitz Blogger Extraordinaire Simply Measured
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Our inaugural Instagram Influencer Report looks at the Instagram activity of the 77 most followed people on Instagram as reported by Business Insider and Socialblade. We scored these top influencers based on their engagement levels between January 1, 2015-July 28, 2015. Kim Kardashian West was the most engaging influencer in our study. Happy Birthday to the… Continue Reading

7 Stats About the Top Social Networks for Brands

7 Stats About the Top Social Networks for Brands Kevin Shively Blogger Extraordinaire Simply Measured
SOS_blog

For our 2015 State of Social Marketing Report, we looked into which of the top social networks are used by the most brands. We Analyzed the Interbrand 100 Companies across YouTube, Twitter, Facebook, Instagram, Google+, Pinterest, and Tumblr.  Below are some key findings from this analysis. Download your copy of the full report for free  to… Continue Reading

The 2015 State of Social Marketing Report

The 2015 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
SOS_blog

I’m excited to share with you our 2015 State of Social Marketing Report. This free report consists of two surveys, and our own research of seven major social networks that brands commonly use for marketing. We looked at the history, current status, and brand tactics on major networks like Facebook, Twitter, and Instagram to identify… Continue Reading

4 Differences and Similarities Between Brands and the Average Instagram User

4 Differences and Similarities Between Brands and the Average Instagram User Lucy Hitz Blogger Extraordinaire Simply Measured
InstagramData_blog

Our Q4 2014 Instagram Study focuses on all Instagram activity by the Interbrand 100 between 10/1/2014 and 12/31/2014. The companies included are the best in the world at building and maintaining a brand, which is a prerequisite to a successful social media strategy. But, brands aren’t the only ones on Instagram — far from it. HubSpot just released an infographic titled… Continue Reading