5 Instagram Stats You Should Pay Attention to Now

5 Instagram Stats You Should Pay Attention to Now Lucy Hitz Blogger Extraordinaire Simply Measured
Pay Attention

Are you already planning for Q1 2016? Are you wondering what the biggest brands are doing on Instagram right now, and how you can implement their successes on your own profile, whether it’s nascent or in full bloom? Wonder no more! Our just-released 2015 Instagram Industry Report offers a specific, vertical-by-vertical breakdown highlighting what the top brands in the world… Continue Reading

The 2015 Instagram Industry Report

The 2015 Instagram Industry Report Kevin Shively Blogger Extraordinaire Simply Measured
Instagram Industry Report

In a very short period of time, Instagram has gone from nice-to-have to need-to-have for social media marketers. The network isn’t just a photo-sharing service for teens anymore — it’s a visual storytelling platform that offers both flexibility and function like we’ve never seen before. The ability to create visually compelling images and videos without… Continue Reading

Who Is The Most Engaging Influencer on Instagram?

Who Is The Most Engaging Influencer on Instagram? Lucy Hitz Blogger Extraordinaire Simply Measured
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Our inaugural Instagram Influencer Report looks at the Instagram activity of the 77 most followed people on Instagram as reported by Business Insider and Socialblade. We scored these top influencers based on their engagement levels between January 1, 2015-July 28, 2015. Kim Kardashian West was the most engaging influencer in our study. Happy Birthday to the… Continue Reading

10 Facts You Need to Know About Social Media in 2015

10 Facts You Need to Know About Social Media in 2015 Lucy Hitz Blogger Extraordinaire Simply Measured
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Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing. I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social… Continue Reading

15 Facebook Stats from the 2015 Facebook Industry Report

15 Facebook Stats from the 2015 Facebook Industry Report Lucy Hitz Blogger Extraordinaire Simply Measured
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Interbrand’s Top 100 Global Brands are the most recognized companies in the world, including Apple, Google, and Coca-Cola. These are also some of the most active and innovative companies on Facebook. We recently published a 2015 Facebook Industry report based on these 100 companies to uncover trends and strategies. Recent developments include: 43.5%  spike in engagement for the… Continue Reading

Video Sharing on Facebook Increases 43% Among Top Brands

Video Sharing on Facebook Increases 43% Among Top Brands Lucy Hitz Blogger Extraordinaire Simply Measured
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Links and photos are the most successful content types for the top 100 global brands, when it comes to driving engagement on Facebook, but Facebook videos are an incredibly promising and viral-tending content type: Shares of Facebook videos increased by 43% in the first three months of 2015. In our new 2015 Facebook Industry Report, we… Continue Reading

What Is the State of Customer Service for Top Brands?

What Is the State of Customer Service for Top Brands? Lucy Hitz Blogger Extraordinaire Simply Measured
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Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the customer service sphere. Some social stats you’ll find in this quick overview of the state of Twitter customer service today include: The number of top brands with… Continue Reading

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year Lucy Hitz Blogger Extraordinaire Simply Measured
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In our quarterly study of the Interbrand 100 on Twitter, we found that engagement-per-post has grown by 85% year-over-year. Check out our highlight reel for the Simply Measured Q4 2014 Twitter Benchmark Report, up on SlideShare.net now, and be sure to download the full study for more insight and benchmarks. Q4 2014 Twitter Benchmark Report… Continue Reading

73% of Interbrand 100 Brands Have Over 100K Twitter Followers

73% of Interbrand 100 Brands Have Over 100K Twitter Followers Lucy Hitz Blogger Extraordinaire Simply Measured
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Twitter exited 2014 with 284 million monthly active users, 500 million Tweets sent per day, and $479 million dollars in revenue, according to its latest earnings report–not bad for a company that’s been public for just over a year. Our latest Q4 2014 Twitter Benchmark Report  analyzes the Interbrand Top 100 brands in the world, and how they… Continue Reading

Your Instagram Followers Love Seeing Your Product

Your Instagram Followers Love Seeing Your Product Bridget Quigg Blogger Extraordinaire Simply Measured
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It turns out that consumers who follow brands on Instagram really love product pictures. Rather than humans holding or showing off the products, they seem to prefer close-ups on their favorite things. Could your fanboys and fangirls be looking for more product shots from you? Our trusty marketing analyst Michael Thomason dug a little deeper into the… Continue Reading