5 Proven Instagram Hashtag Strategies from the Airline Industry

5 Proven Instagram Hashtag Strategies from the Airline Industry Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram

There is a Chinese proverb about traveling that goes, “Don’t listen to what they say — go see.” Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. Instagram has 500 Million MAU (monthly active users), with 80M photos posted… Continue Reading

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network Kevin Shively Blogger Extraordinaire Simply Measured
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This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. This change will mean less prominent exposure for brands and publishers sharing content on the network, and will require an increased focus on optimizing tactics, leveraging… Continue Reading

Introducing the 2016 State of Social Marketing Report

Introducing the 2016 State of Social Marketing Report Kevin Shively Blogger Extraordinaire Simply Measured
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I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting… Continue Reading

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016 Lucy Hitz Blogger Extraordinaire Simply Measured
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Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us as marketers.   Here are the must-know tidbits from this year’s Report for digital marketers, and how you can… Continue Reading

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report Lucy Hitz Blogger Extraordinaire Simply Measured
4 Brand-Changing Lessons from Social Media Examiner's2016 Industry Report

Social Media Examiner‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. You should really download the whole thing for maximum value… Continue Reading

How to Level Up Your Marketing Strategy with Social Listening

How to Level Up Your Marketing Strategy with Social Listening Josie Hardy Blogger Extraordinaire Simply Measured
How To Level Up Your Marketing Strategy With Social Listening

Most of us know by now that measuring our social marketing activity and drawing insights from that data is the key to driving success. But how often do we think about metrics in terms of real people? Every engagement is a human being saying something about a brand. If we visualize the numbers that turn up in our charts and… Continue Reading

3 Surprising Lessons for Marketers from the Future of Social

3 Surprising Lessons for Marketers from the Future of Social Lucy Hitz Blogger Extraordinaire Simply Measured
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It’s here! The Social Fresh x Simply Measured x Firebrand Group The Future of Social Report has arrived. Covering everything from planning and strategy to social ads to content marketing, there is necessary information here for any marketer involved in the social space. As we were putting together this report based on survey data (551… Continue Reading

5 Instagram Stats You Should Pay Attention to Now

5 Instagram Stats You Should Pay Attention to Now Lucy Hitz Blogger Extraordinaire Simply Measured
Pay Attention

Are you already planning for Q1 2016? Are you wondering what the biggest brands are doing on Instagram right now, and how you can implement their successes on your own profile, whether it’s nascent or in full bloom? Wonder no more! Our just-released 2015 Instagram Industry Report offers a specific, vertical-by-vertical breakdown highlighting what the top brands in the world… Continue Reading

The 2015 Instagram Industry Report

The 2015 Instagram Industry Report Kevin Shively Blogger Extraordinaire Simply Measured
Instagram Industry Report

In a very short period of time, Instagram has gone from nice-to-have to need-to-have for social media marketers. The network isn’t just a photo-sharing service for teens anymore — it’s a visual storytelling platform that offers both flexibility and function like we’ve never seen before. The ability to create visually compelling images and videos without… Continue Reading

Who Is The Most Engaging Influencer on Instagram?

Who Is The Most Engaging Influencer on Instagram? Lucy Hitz Blogger Extraordinaire Simply Measured
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Our inaugural Instagram Influencer Report looks at the Instagram activity of the 77 most followed people on Instagram as reported by Business Insider and Socialblade. We scored these top influencers based on their engagement levels between January 1, 2015-July 28, 2015. Kim Kardashian West was the most engaging influencer in our study. Happy Birthday to the… Continue Reading