A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest. Starbucks, [...]
30% of the Top Brands Are Investing in Customer Service on Twitter [STUDY]
As more and more consumers use Twitter to reach out to brands for help and support, the world’s top brands are increasing their investment in customer service on the network. 30% of the Interbrand Top 100 Brands now have dedicated customer service handles, with the goal of resolving customer issues as quickly as possible. In [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
Vines Sprout Throughout The Grammys, Fashion Week and Even a Snowstorm
Look out Instagram, there’s a new kid on the mobile block. Vine, the new iOnly video-snippit app may not be anywhere near Instagram’s 90 Million users, but Vines are already weaving their way into the social scene, 6 seconds at a time. We tracked Vine clips being shared on Twitter over the last 48 hours. Between [...]
Clydesdales Made Us Cry, Tide Made Us Laugh, Oreo Made Us Engage
When I was a kid, I’d twist an Oreo apart so I could get to the good stuff first. On Sunday, Oreo’s brand team and agencies Wieden+Kennedy and 360i had a similar philosophy: Lets just get to the good stuff. It’s why they 360i was primed and ready to drop their game-changing Twitpic moments after the power [...]
Lessons From @NikeSupport’s Twitter Customer Service Metrics
Over 1,600 tweets are sent daily to the dedicated customer support handles of the Interbrand Top 100 Brands. In our recent Twitter Customer Service Study, Nike emerged as one of the most successful brands conducting customer service on Twitter. As a leading consumer brand, @NikeSupport receives a daily average of more than 265 inbound customer [...]
54% of Top Brands Now Active on Instagram [Study]
With over 100 million users, more brands are recognizing the powerful reach and potential of Instagram. 54% of the world’s top brands using the mobile network to engage consumers. In our quarterly study, we take a look at who’s doing it, how they’re doing it, and who’s doing it the best. When we first studied [...]
NBC’s Revolution is a Social Success
NBC’s Revolution is my favorite new show on TV. This could be due to the sword fights that take place several times an episode (Pro Tip: Sword fights are cool). But it could also be because the Revolution Facebook fan page doesn’t let me forget it’s there. Two weeks ago, Simply Measured ran a competitive comparison of the [...]
How Top Brands Are Using Instagram [Study]
40% of Leading Brands Are Now Active on Instagram They say a picture’s worth a thousand words. But for the big brands who are already engaging with Instagram’s 80-million users, it might be more fitting to say a picture’s worth a thousand fans. Instagram’s consumer adoption has been well documented, but how have brands tapped [...]
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