10 Facts You Need to Know About Social Media in 2015

10 Facts You Need to Know About Social Media in 2015 Lucy Hitz Blogger Extraordinaire Simply Measured
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Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing. I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social… Continue Reading

15 Facebook Stats from the 2015 Facebook Industry Report

15 Facebook Stats from the 2015 Facebook Industry Report Lucy Hitz Blogger Extraordinaire Simply Measured
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Interbrand’s Top 100 Global Brands are the most recognized companies in the world, including Apple, Google, and Coca-Cola. These are also some of the most active and innovative companies on Facebook. We recently published a 2015 Facebook Industry report based on these 100 companies to uncover trends and strategies. Recent developments include: 43.5%  spike in engagement for the… Continue Reading

Video Sharing on Facebook Increases 43% Among Top Brands

Video Sharing on Facebook Increases 43% Among Top Brands Lucy Hitz Blogger Extraordinaire Simply Measured
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Links and photos are the most successful content types for the top 100 global brands, when it comes to driving engagement on Facebook, but Facebook videos are an incredibly promising and viral-tending content type: Shares of Facebook videos increased by 43% in the first three months of 2015. In our new 2015 Facebook Industry Report, we… Continue Reading

What Is the State of Customer Service for Top Brands?

What Is the State of Customer Service for Top Brands? Lucy Hitz Blogger Extraordinaire Simply Measured
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Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the customer service sphere. Some social stats you’ll find in this quick overview of the state of Twitter customer service today include: The number of top brands with… Continue Reading

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year Lucy Hitz Blogger Extraordinaire Simply Measured
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In our quarterly study of the Interbrand 100 on Twitter, we found that engagement-per-post has grown by 85% year-over-year. Check out our highlight reel for the Simply Measured Q4 2014 Twitter Benchmark Report, up on SlideShare.net now, and be sure to download the full study for more insight and benchmarks. Q4 2014 Twitter Benchmark Report… Continue Reading

73% of Interbrand 100 Brands Have Over 100K Twitter Followers

73% of Interbrand 100 Brands Have Over 100K Twitter Followers Lucy Hitz Blogger Extraordinaire Simply Measured
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Twitter exited 2014 with 284 million monthly active users, 500 million Tweets sent per day, and $479 million dollars in revenue, according to its latest earnings report–not bad for a company that’s been public for just over a year. Our latest Q4 2014 Twitter Benchmark Report  analyzes the Interbrand Top 100 brands in the world, and how they… Continue Reading

Your Instagram Followers Love Seeing Your Product

Your Instagram Followers Love Seeing Your Product Bridget Quigg Blogger Extraordinaire Simply Measured
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It turns out that consumers who follow brands on Instagram really love product pictures. Rather than humans holding or showing off the products, they seem to prefer close-ups on their favorite things. Could your fanboys and fangirls be looking for more product shots from you? Our trusty marketing analyst Michael Thomason dug a little deeper into the… Continue Reading

4 Differences and Similarities Between Brands and the Average Instagram User

4 Differences and Similarities Between Brands and the Average Instagram User Lucy Hitz Blogger Extraordinaire Simply Measured
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Our Q4 2014 Instagram Study focuses on all Instagram activity by the Interbrand 100 between 10/1/2014 and 12/31/2014. The companies included are the best in the world at building and maintaining a brand, which is a prerequisite to a successful social media strategy. But, brands aren’t the only ones on Instagram — far from it. HubSpot just released an infographic titled… Continue Reading

86% of Top Global Brands Use Instagram

86% of Top Global Brands Use Instagram Lucy Hitz Blogger Extraordinaire Simply Measured
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The Interbrand 100 — brands like Apple, Google, and Coca-Cola — have made significant strides on Instagram during the last quarter. Today, 86% of top brands have Instagram accounts, up from 71% last year. Our Q4 Instagram Study gives you the data on how the Interbrand 100 are using Instagram to promote themselves and engage their audiences. Stay ahead of the curve… Continue Reading

Research Shows Photos on Facebook Over-Index Engagement

Research Shows Photos on Facebook Over-Index Engagement Kevin Shively Blogger Extraordinaire Simply Measured
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Yesterday we released our new Q3 2014 Facebook Study, analyzing the Interbrand 100 Top Global brands who are using Facebook to reach and engage with the 1.35 billion monthly active users. This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world. Below is the executive summary of the… Continue Reading