10 Facts You Need to Know About Social Media in 2015

10 Facts You Need to Know About Social Media in 2015 Lucy Hitz Blogger Extraordinaire Simply Measured
SOS_blog

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use... Continue Reading

15 Facebook Stats from the 2015 Facebook Industry Report

15 Facebook Stats from the 2015 Facebook Industry Report Lucy Hitz Blogger Extraordinaire Simply Measured
FBIndustry_blog

Interbrand’s Top 100 Global Brands are the most recognized companies in the world, including Apple, Google, and Coca-Cola. These are also some of the most active and innovative... Continue Reading

Video Sharing on Facebook Increases 43% Among Top Brands

Video Sharing on Facebook Increases 43% Among Top Brands Lucy Hitz Blogger Extraordinaire Simply Measured
FBIndustry_blog

Links and photos are the most successful content types for the top 100 global brands, when it comes to driving engagement on Facebook, but Facebook videos are an... Continue Reading

What Is the State of Customer Service for Top Brands?

What Is the State of Customer Service for Top Brands? Lucy Hitz Blogger Extraordinaire Simply Measured
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Interbrand 100 companies are the most recognized brands in the world, including Apple, Google, and Coca-Cola. They’re also some of the most active on Twitter, particularly in the... Continue Reading

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year Lucy Hitz Blogger Extraordinaire Simply Measured
Twitter_Generic4_Blog

Twitter Benchmark Report | Q4 2014 Download In our quarterly study of the Interbrand 100 on Twitter, we found that engagement-per-post has grown by 85% year-over-year. Check out... Continue Reading

73% of Interbrand 100 Brands Have Over 100K Twitter Followers

73% of Interbrand 100 Brands Have Over 100K Twitter Followers Lucy Hitz Blogger Extraordinaire Simply Measured
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Twitter exited 2014 with 284 million monthly active users, 500 million Tweets sent per day, and $479 million dollars in revenue, according to its latest earnings report–not bad... Continue Reading

Your Instagram Followers Love Seeing Your Product

Your Instagram Followers Love Seeing Your Product Bridget Quigg Blogger Extraordinaire Simply Measured
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It turns out that consumers who follow brands on Instagram really love product pictures. Rather than humans holding or showing off the products, they seem to prefer close-ups on... Continue Reading

4 Differences and Similarities Between Brands and the Average Instagram User

4 Differences and Similarities Between Brands and the Average Instagram User Lucy Hitz Blogger Extraordinaire Simply Measured
InstagramData_blog

Our Q4 2014 Instagram Study focuses on all Instagram activity by the Interbrand 100 between 10/1/2014 and 12/31/2014. The companies included are the best in the world at building and maintaining a brand,... Continue Reading

86% of Top Global Brands Use Instagram

86% of Top Global Brands Use Instagram Lucy Hitz Blogger Extraordinaire Simply Measured
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The Interbrand 100 — brands like Apple, Google, and Coca-Cola — have made significant strides on Instagram during the last quarter. Instagram Network Study Q4 2014 Download Today, 86% of... Continue Reading

Research Shows Photos on Facebook Over-Index Engagement

Research Shows Photos on Facebook Over-Index Engagement Kevin Shively Blogger Extraordinaire Simply Measured
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Yesterday we released our new Q3 2014 Facebook Study, analyzing the Interbrand 100 Top Global brands who are using Facebook to reach and engage with the 1.35 billion monthly... Continue Reading