Mother’s Day and What Digital Marketers Need to Know [INFOGRAPHIC HERE]

Mother’s Day and What Digital Marketers Need to Know [INFOGRAPHIC HERE] Lucy Hitz Blogger Extraordinaire Simply Measured
Mother's Day

If you’re a digital marketer, you’re probably wondering how to harness the emotion-heavy power of Mother’s Day (coming in hot this Sunday!) for your brand. Enter this amazing infographic from our friends over at The Shelf. Some of my favorite stats here: Pinterest is the top-ranking social network for Mother’s Day searches [Great post here for tips on… Continue Reading

Top Strategies for Generating More Traffic to Your Website with Pinterest

Top Strategies for Generating More Traffic to Your Website with Pinterest Pauline Cabrera Blogger Extraordinaire Simply Measured
Generating More Web Traffic

It’s the fastest-growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Google Plus, YouTube, Twitter, StumbleUpon, LinkedIn, and Reddit combined. So, what is this marketing wizard? It’s Pinterest, of course! It used to be that the only way to pull in traffic to… Continue Reading

[VOTE NOW] Our #SMFirstClass Finalists Are Here

[VOTE NOW] Our #SMFirstClass Finalists Are Here Lucy Hitz Blogger Extraordinaire Simply Measured
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As we announced in this post, Simply Measured has spearheaded a search for Social Media’s First Graduating Class: the marketers who set up their brand’s first Facebook page, sent their brand’s first Tweet, live-streamed their first event…the list goes on. These are the folks who started as interns, assistants, and community managers, and now head up… Continue Reading

The Great Debate: Does Social Media Engagement Matter?

The Great Debate: Does Social Media Engagement Matter? Kevin Shively Blogger Extraordinaire Simply Measured
Engagement

Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business leaders don’t care about engagement.… Continue Reading

3 Surprising Lessons for Marketers from the Future of Social

3 Surprising Lessons for Marketers from the Future of Social Lucy Hitz Blogger Extraordinaire Simply Measured
2016-04_LP-TheFutureOfSocial

It’s here! The Social Fresh x Simply Measured x Firebrand Group The Future of Social Report has arrived. Covering everything from planning and strategy to social ads to content marketing, there is necessary information here for any marketer involved in the social space. As we were putting together this report based on survey data (551 digital… Continue Reading

[INFOGRAPHIC] Which #RunningManChallenge Made the Biggest Splash on Social?

[INFOGRAPHIC] Which #RunningManChallenge Made the Biggest Splash on Social? Jade Furubayashi Blogger Extraordinaire Simply Measured
TWT_#RunningManChallenge

If you’re a sports fan, you’re probably wondering why “My Boo” by Ghost Town DJs has been stuck in your head all week. Well, you can thank the Maryland Terrapins for that. About a week ago, two players from the Maryland basketball team posted this video, which set off what we now know to be… Continue Reading

How to Set Social Media Goals and Define Success

How to Set Social Media Goals and Define Success Jay Shemenski Blogger Extraordinaire Simply Measured
How to Set Social Media Goals and Define Success

One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. There is an assortment of numbers to choose from, ranging from the much-maligned “vanity” metrics to advanced data, like Lifetime Value of a customer: Customer Acquisition Cost (LTV:CAC). With many options and little precedent, a… Continue Reading

Facebook Updates Algorithm, Sets Eyes on Clickbait

Facebook Updates Algorithm, Sets Eyes on Clickbait Jade Furubayashi Blogger Extraordinaire Simply Measured
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Well, this might not come as a shocker, but Facebook is changing their algorithm again! This time Facebook is setting their sights on the internet peruser’s biggest nemesis: clickbait. Facebook announced that they will begin showing more relevant content to you based on the time you spend viewing a post. This change will apply to… Continue Reading

The Five W’s of Social Media Strategies Summit 2016

The Five W’s of Social Media Strategies Summit 2016 Kelci Marx Blogger Extraordinaire Simply Measured
The 5 W's

Who has time to read through a bunch of fluff? Here are the facts you need for Social Media Strategies Summit 2016! WHO #SMSsummit is a very intimate conference with a max capacity of 250 attendees. Attending companies have included: Attendees have the opportunity to meet face-to-face with speakers and big brands, which you don’t… Continue Reading

How Segmented Analysis Can Change Your Instagram Strategy

How Segmented Analysis Can Change Your Instagram Strategy Linda Schwaber-Cohen Blogger Extraordinaire Simply Measured
How Segmented Analysis Can Change YourInstagram Strategy

“We want to know what’s working,” said pretty much every social media marketer ever. It makes sense: when you analyze your social data, you’re able to quickly understand which content is performing best. On the whole, that’s fantastic, but today we’re here to take social analysis one step further. We’re here to segment our data. Segmented… Continue Reading