After the first 24 hours of Twitter Music, Spotify had beaten out iTunes as the most shared music service with the app’s hashtag #NowPlaying. While Spotify has maintained a steady share of the music traffic, iTunes sharing has started to ramp up. We’ve been tracking #NowPlaying since the service launched, and the tug-of-war between the [...]
Facebook Bugs Caused Deflated Reach Metrics: What This Means For You
You may have noticed that reach numbers on your Facebook Insights Reports have been lower than you expected for the last several months. We’ve certainly heard from some of you that this was the case, and we’ve spent a lot of engineering hours investigating on our end, only to determine that nothing was wrong (on [...]
Why We’re Changing Our Twitter Potential Impressions Calculation
Our goal at Simply Measured is to consistently improve our reports to give you a complete picture of your brand’s digital presence. This means pushing ourselves to be thoughtful about how we calculate and present every one of the 100+ metrics that we deliver. In this pursuit, we recently found an inconsistency in the way [...]
4 Ways to Make Facebook Data Actionable
Social media measurement has come a long way in a short amount of time. A few years ago, social media teams didn’t always have the data they needed to make informed decisions. The direction of a social program was guided by your gut, and social media investment was difficult to justify. Marketers today have access [...]
CES 2013 by the Numbers: How Tech Trends Rise Through Social Media
Now that CES is over and the participants are (hopefully) all recovered from a week in Las Vegas, we decided to crunch the final numbers and answer some important questions. Who won? What did people care about? Is 2013 the year robots take over the world? CES has perennially been the place to watch for [...]
Beautiful New Addition to Your Twitter Report Speaks For Itself.
Sometimes our analysts make something so perfect that it renders me speechless. This is one of those times. I could sit here and tell you how awesome it is when they combine two different data sets to give you comprehensive actionable insight. I could even talk about how visually stunning it is. I could even [...]
Simply Measured Now Has 50,000 Users
We’re excited to share a big milestone with you. Simply Measured has now served over 50,000 users! We love all our users and want to quickly send out a big “Thank you!” to everyone that has trusted our tools, supported our company, and provided amazing feedback as we’ve grown. To put this in a realistic [...]
The Week in Analytics: Facebook Decay, Election Day and George Takei
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
Introducing the New Simply Measured Facebook Fan Page Report
Social Media isn’t static. The top networks are constantly evolving to become more useful, engaging and aesthetically bold. That’s why you continue using them. Simply Measured is no different. Our team of analysts and developers work tirelessly to make sure your reports are the most complete, easy to understand, and beautiful analytics tools available. In [...]
Sweets Go Social: Which Halloween Candies are Engaging Their Audience?
Halloween might mean ghouls, goblins, costume parties and haunted houses to you, but to the industries behind the roughly $6.86 billion that Americans spend on the holiday each year, it means one thing: dollar signs. At the forefront of this race is the candy industry, and the big names in trick-or-treating are doing whatever they [...]
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