We’re Revolutionizing the Social Analytics Space. Again.

We’re Revolutionizing the Social Analytics Space. Again. Sameer Kazi Blogger Extraordinaire Simply Measured
TWT_1024x512-ItsHere-rev

For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:   Social marketers want to know how they’re impacting… Continue Reading

How Harvard Medical School Earned 20 Million Video Views in 4 days

How Harvard Medical School Earned 20 Million Video Views in 4 days Jay Shemenski Blogger Extraordinaire Simply Measured
Harvad Med School

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading

What Makes BMW the Most Engaging Car Brand on Instagram?

What Makes BMW the Most Engaging Car Brand on Instagram? Tripti Shrivastava Blogger Extraordinaire Simply Measured
BMW

Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading

How to Add Instagram Zoom to Your Social Strategy

How to Add Instagram Zoom to Your Social Strategy Lucy Hitz Blogger Extraordinaire Simply Measured
Instagram Zoom

Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past… Continue Reading

The Difference Between Listening, Analyzing, and Attributing on Social

The Difference Between Listening, Analyzing, and Attributing on Social Lucy Hitz Blogger Extraordinaire Simply Measured
The Difference

What is the difference between listening, analyzing, and attributing in the world of social marketing? The distinction might seem blurry and vague at first, but these are actually three distinct “data levers,” if you will, that your brand should be pulling to make its social engine whir — and they all provide different assets. Briefly:… Continue Reading

How Netflix Grew Its Audience by Over 125k in Just 2 Weeks

How Netflix Grew Its Audience by Over 125k in Just 2 Weeks Tripti Shrivastava Blogger Extraordinaire Simply Measured
Netflix

Netflix, which debuted in 2007, has disrupted the way we watch TV and impacted the whole media landscape. With over 33.3 million subscribers worldwide, the streaming service has been the reason behind a 50% decline in traditional TV viewership. It has made streaming videos so popular that half of US households now have a streaming… Continue Reading

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond

How Whole Foods Keeps Its Audience Engaged on Instagram and Beyond Tripti Shrivastava Blogger Extraordinaire Simply Measured
Whole Foods

In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputable retailers in the world.   Whole Foods is hyperlocal, not… Continue Reading

Why Are People So Excited About LIFT?

Why Are People So Excited About LIFT? Lucy Hitz Blogger Extraordinaire Simply Measured
TWT_LIFT-Dates-1024x512-new

LIFT IS HAPPENING NEXT WEEK, PEOPLE! We are feeling the excitement. So are more than 500 of our favorite social marketer friends. Maybe it’s because of what they learned at last year’s LIFT. Or because of the sessions this year from speakers like Kipp Bodnar, CMO of Hubspot; Chris Moody, VP of Data Strategy for Twitter; Carmen Villafañe, Director of… Continue Reading

Top Influencers Weigh In on Social Attribution: What Did They Say?

Top Influencers Weigh In on Social Attribution: What Did They Say? Lucy Hitz Blogger Extraordinaire Simply Measured
Attribution Influencers

We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from experience: Is social attribution really possible? What is the state of affairs today? Meet our gallery of experts: Here is what they had to say about social attribution. Spoiler alert: there’s no… Continue Reading

Which Instagram Tactics Do the Most-Followed Sports Teams Use?

Which Instagram Tactics Do the Most-Followed Sports Teams Use? Tripti Shrivastava Blogger Extraordinaire Simply Measured
Instagram

Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history, since both clubs have always competed head-to-head. The clubs have a global fan base and are the world’s two most-followed sports teams on social media,… Continue Reading