Win a Free =LIFT(Social,2015) Conference Pass!

Win a Free =LIFT(Social,2015) Conference Pass! Jade Furubayashi Blogger Extraordinaire Simply Measured
FreePassDash

Well, here it is — your chance to win a pass to our =LIFT(Social) conference on October 22nd! We’re giving away 5 tickets as part of our Free Pass Dash contest, so make sure you move quickly. You can either watch or read below for your instructions. How to Participate: Step 1) Run a free… Continue Reading

What I Learned from Getting YouTube Certified

What I Learned from Getting YouTube Certified Lucy Hitz Blogger Extraordinaire Simply Measured

Big news, guys! I am now officially YouTube certified. This means I’m pretty much the foremost expert at growing your audience on YouTube. Well, what it really means is that I learned channel management best practices about the YouTube platform, and analytics tips to help creators find success there. Here’s my highlight reel of things I… Continue Reading

5 Tips for Getting Your Brand Started on Snapchat

5 Tips for Getting Your Brand Started on Snapchat Jade Furubayashi Blogger Extraordinaire Simply Measured
Snapchat

Over the past year, we’ve seen a lot of brands hop on the Snapchat bandwagon. This comes as no surprise when you realize that 57% of surveyed Americans between the ages of 12 and 24 say that they use the network. This massive figure puts Snapchat in the top tier of social networks used by millennials, only trailing Facebook… Continue Reading

5 Ways You Can Use the All New Instagram Direct for Your Brand

5 Ways You Can Use the All New Instagram Direct for Your Brand Jade Furubayashi Blogger Extraordinaire Simply Measured
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Do you remember when Instagram introduced it’s Direct Message feature in 2013? Probably not. The feature was relatively underwhelming and a little late-to-the-punch in comparison to it’s social channel contemporaries. According to Instagram, only 85 million people use Instagram’s Direct feature each month, which is less than a third of Instagram’s user base. But today Instagram announced a… Continue Reading

Facebook Might Drive More Traffic than Google: Should You Care?

Facebook Might Drive More Traffic than Google: Should You Care? Kevin Shively Blogger Extraordinaire Simply Measured
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Facebook and Google are in a constant tug-of-war for publishers’ affection. Even if you’re not with a publishing company, as a social marketer, this is a battle you want to pay attention to. Understanding the ebbs and flows between the two largest content discovery mechanisms can mean the difference between success or failure as a marketer.… Continue Reading

4 Things to Analyze Before You Partner With an Influencer

4 Things to Analyze Before You Partner With an Influencer Jade Furubayashi Blogger Extraordinaire Simply Measured
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Partnering with influencers is one of the best ways to combat an increasingly crowded and chaotic social media universe. Although everyone claims to know this, most people overlook the necessity of partnering with the right influencers. Running off and picking someone with the biggest audience or the most blog posts won’t necessarily always be your… Continue Reading

12 Memes Only Social Media Marketers Will Understand

12 Memes Only Social Media Marketers Will Understand Jade Furubayashi Blogger Extraordinaire Simply Measured
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Nobody understands the rollercoaster of emotions a misspelled Tweet causes or the excitement that that little blue check inspires like a social media marketer. People don’t understand why you have to slink away from your friends at 10PM on a Friday to respond to a Facebook post or why people know you not by name… Continue Reading

How to Educate Your Executives on Social Media

How to Educate Your Executives on Social Media Bridget Quigg Blogger Extraordinaire Simply Measured
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“So, how do we do on the social?” Okay, it might not be that awkward when a senior leader at your company asks about your work, but sometimes they’re not hip to the happenings and you gotta give them the straight scoop, quickly. Whether over email or in-person, communicating with an executive must send the… Continue Reading

Why Social Should Have a Bigger Role in Your Next Digital Campaign

Why Social Should Have a Bigger Role in Your Next Digital Campaign Kevin Shively Blogger Extraordinaire Simply Measured
WhySocial

It isn’t too tough to add social media as a component of a digital campaign. Repurpose some campaign content, add a few campaign Tweets, make a hashtag, and BOOM…you’re done, right? This may sound like a simplistic and unthoughtful way to approach a campaign, but unfortunately, it’s all too common. Including social media as part of an integrated approach… Continue Reading

5 Secrets Every Social Media Manager Knows About Their Brand

5 Secrets Every Social Media Manager Knows About Their Brand Jade Furubayashi Blogger Extraordinaire Simply Measured

You could argue that nobody is more intimately linked to your brand than your social media manager. We’re on the front lines of the good and the bad, as we watch brand-to-customer interactions unfold in front of our very eyes. It doesn’t take long until you’ve assembled a dossier on your brand. Not much gets… Continue Reading