Simply Summer Social Awards Contestant #2: The #ALSIceBucketChallenge

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use those… Continue Reading

Simply Summer Social Awards Contestant #1: The Honda #Cheerance Event

Simply-Summer-Awards-Blog

Which brands won summer 2014 on social? You get to choose.  From now until September 24, we’ll be blogging about five brand’s killer summer campaigns, according to four social influencers and our very own CEO. You can vote by clicking the button at the end of each blog post, which will send a Tweet detailing your choice from your Twitter handle. We’ll use… Continue Reading

How National Geographic Drives Giant Facebook, Twitter, and Instagram Engagement

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Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to… Continue Reading

Twitter Testing “Buy” Button That Could Change Your Social Strategy

TopBrandsTwitter_blog

Today, Twitter announced that they’re testing a new ecommerce feature with select partners, and it isn’t a stretch to say that it could change the way brands plan and use the network to drive sales. Twitter is testing a “Buy” button that will let users purchase products directly from the Tweet, keeping commerce as simple as… Continue Reading

What I Learned About Skype From 10 Social Media Posts In 2 Weeks

Skype_blog

Skype is a social media leader, with an audience of 35,137,932 across all its active social channels. I wanted to know how the Microsoft-owned tech industry giant carries out successful strategy from Facebook to YouTube and everything in between, so I did what any smart social media marketer does: I ran a cross-channel report.  I learned several things by digging… Continue Reading

How to Determine if a Social Network Is Right for Your Brand

WhichNetwrok_blog

How do you know when it’s time to jump on the Pinterest bandwagon, get started with Instagram, or make establishing a solid presence on Wanelo a priority for this quarter? What research do you need to do to determine whether joining a network you’re not active on is a sound business decision, and will resonate well… Continue Reading

Why Instagram’s New App Is a Dream for Social Marketers

Hyperlapse_blog

Something’s in the air. It’s the week of video enhancement announcements for mobile users. Say that three times fast. Today, Instagram released Hyperlapse, an app that uses algorithm processing to create movie-quality tracking shots and fast time-lapse videos. This release comes on the heels of Vine’s announcement that it’s new functionality lets users import video clips. You don’t need… Continue Reading

4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy

Sephora_blog

If your brand is active on multiple social channels, looking at audience response and engagement results on a channel-by-channel basis just isn’t going to cut it. You’re not seeing the data in context. I wanted to show how much rich information can be gleaned from a streamlined yet deep cross-channel analysis, so I pulled a… Continue Reading

Social Media Strategy: The Pros and Cons of Global vs. Local

GlobalLocal_blog

Every social media strategy – local or global – has pros and cons. Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence Many small… Continue Reading

PSBJ Crowns Simply Measured a Top Place to Work in Washington

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Last night, Simply Measured claimed first-place among medium-sized companies in Puget Sound Business Journal’s annual “Washington’s Best Workplaces” competition. The Gold Medalist (1st) in the Medium Company category for #PSBJWaBest Workplaces is @simplymeasured Congrats to @Schoeny and his team. — The Business Journal (@PSBJ) August 15, 2014 This award means that people who work here really love working… Continue Reading