Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started) Jay Shemenski Blogger Extraordinaire Simply Measured
Why All Social Marketing Programs Should Be Agile (and How to Get Started) (1)

Those who work in social media are all too aware of how this field is constantly evolving. Such fluidity can be challenging, but can also create many opportunities for brands that want to grow audiences and build equity. How to recognize and seize these opportunities is something I’ve written about before, but creating an agile system to allow… Continue Reading

What Twitter Trolls Can Teach You About Your Brand

What Twitter Trolls Can Teach You About Your Brand Josie Hardy Blogger Extraordinaire Simply Measured
What Twitter Trolls Can Teach You About Your Brand

Trolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. There are 310… Continue Reading

How INDYCAR Uses Social Media to Engage with Fans Worldwide

How INDYCAR Uses Social Media to Engage with Fans Worldwide Matthew Knell Blogger Extraordinaire Simply Measured
How INDYCAR Uses Social Media to Engage with Fans Worldwide

It’s again the month of May, and while those words have a very special meaning to race fans around the world, nowhere is it more special than to the fans of the Indianapolis 500, America’s most prestigious motor race. This year is particularly special, as the 2016 500 marks the 100th running of the storied… Continue Reading

6 Ways to Optimize Your Instagram Account for eCommerce

6 Ways to Optimize Your Instagram Account for eCommerce Juliet Carnoy Blogger Extraordinaire Simply Measured
You’ll never change your life until you change something you do daily. The secret to success is found in your daily routine.

Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the U.S. adult population. Over half (57%) of these users access the site on a daily basis. Six of the seven top social media networks have engagement rates that stand at under 1%. Top brands on… Continue Reading

You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit

You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit Jade Furubayashi Blogger Extraordinaire Simply Measured
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It’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots. But marketers should be rejoicing! What was formerly a small sandbox is now a… Continue Reading

3 Reasons Why Your Boss Should Send You to =LIFT

3 Reasons Why Your Boss Should Send You to =LIFT Kevin Shively Blogger Extraordinaire Simply Measured
Blog-LIFT2016-3ReasonsWhy

It can be difficult to decide whether or not a conference is worth the investment. Will the content be valuable? Are other attendees people I’d want to network with? Am I going to spend the whole time fielding pitches from vendors? As a digital marketer, I’ve been to those conferences. Our whole team at Simply… Continue Reading

How to Fine-Tune Your Father’s Day Social Marketing Strategy

How to Fine-Tune Your Father’s Day Social Marketing Strategy Lyndi Catania Blogger Extraordinaire Simply Measured
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When it comes to holiday and event marketing, there are numerous opportunities to consider. If you want your brand involved in the Father’s Day conversation or have specific products you want to draw awareness towards, you should be choosing social strategies and planning now.  Timing is important. Finding the right strategy for your brand and placing… Continue Reading

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself Aaron Orendorff Blogger Extraordinaire Simply Measured
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In the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and… Continue Reading

3 Ways to Revamp an Aging Social Strategy

3 Ways to Revamp an Aging Social Strategy Josie Hardy Blogger Extraordinaire Simply Measured
How to Revamp Your AgingSocial Strategy

If you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft, the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. When you start thinking of social media as a personal tool, it… Continue Reading

How to Start a Conversation on Social

How to Start a Conversation on Social Lucy Hitz Blogger Extraordinaire Simply Measured
conversation

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? It can be hard to get your voice heard when there is very little noise about the problem your product is trying to solve, or you’re just starting out… Continue Reading