The Beginner’s Guide to Social Attribution

The Beginner’s Guide to Social Attribution Lucy Hitz Blogger Extraordinaire Simply Measured
Beginner's Guide

If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate… Continue Reading

Social Marketers, CMOs Are Most Worried About These Things

Social Marketers, CMOs Are Most Worried About These Things Lucy Hitz Blogger Extraordinaire Simply Measured
CMO

Believe it or not, CMOs are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain budget and a seemingly endless list of goals, CMOs are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget… Continue Reading

The Social Metric Map You Need to See

The Social Metric Map You Need to See Lucy Hitz Blogger Extraordinaire Simply Measured
Social Metrics Map

Have you been looking for a concise-yet-thorough, clear-but-“wide lens” social marketing visual you can trust and reference — and serve up to your boss when he or she is asking you what your results mean for the larger organization? We were, too — so we made one! Enter the Metric Map, brainchild of our very own Senior Director… Continue Reading

How to Build a Social Media Calendar That WORKS

How to Build a Social Media Calendar That WORKS Lucy Hitz Blogger Extraordinaire Simply Measured
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A social marketer’s secret weapon is his or her calendar. A solid social media calendar tells you what’s coming up, which events are important, and what to expect from past months and years. These pieces of information ensure that when unexpected circumstances pop up, you’re never unprepared. If you’re building your social media calendar and… Continue Reading

7 Resources You Need to Build Your 2016 Social Plan

7 Resources You Need to Build Your 2016 Social Plan Lucy Hitz Blogger Extraordinaire Simply Measured
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Building out your 2016 plan is always so much fun, isn’t it?  You’re auditing and measuring past performance, forecasting and predicting based on that, calendaring…and, oh yeah, trying to prove why your department needs more dollars to spend in Q1. It’s a totally stress-free experience. Just kidding. I feel your pain, and while I can’t put together… Continue Reading

Instagram: Dissecting the Mobile Social Network

Instagram: Dissecting the Mobile Social Network Lucy Hitz Blogger Extraordinaire Simply Measured
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To understand any social network, you need to know its parameters: what it does, which actions users can take, and which metrics count toward your success. You can’t analyze what you don’t know, so we’ll start by defining the different ways of measuring Instagram. Armed with the proper metrics, you’re able to research, measure, and… Continue Reading

Do You Have the Right People on Your Social Team?

Do You Have the Right People on Your Social Team? Kevin Shively Blogger Extraordinaire Simply Measured
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In 2010, all you needed to run a social media program was someone who could throw out a Tweet every now and then, and post to your Facebook page a few times a week. It was a side-responsibility for someone on your marketing team. Building a social media team isn’t easy in 2015. Your social… Continue Reading

8 Quick Tips for Working with Social Media Influencers

8 Quick Tips for Working with Social Media Influencers Lucy Hitz Blogger Extraordinaire Simply Measured
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In a recent study, nearly 60% of marketers stated that they are planning to increase their influencer marketing budgets in 2015. Variety magazine found that six out of ten teens are more likely to believe and buy from YouTube stars than movie stars. And, earlier this year,  a survey from digital agency Burst Media found… Continue Reading

The 3 Kinds of Social Analysis You Need to Build a Winning Strategy

The 3 Kinds of Social Analysis You Need to Build a Winning Strategy Lucy Hitz Blogger Extraordinaire Simply Measured
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So you wanna be on top?   This classic line from the America’s Next Top Model intro always runs through my mind when I think about winning at anything, but maybe that’s just me and Tyra Banks. The real, fundamental question for social marketers is this: How do I use social to reach my brand’s goals?  The question seems simple at… Continue Reading

The Most Creative Hashtag Campaigns of 2015 (so Far)

The Most Creative Hashtag Campaigns of 2015 (so Far) Lucy Hitz Blogger Extraordinaire Simply Measured
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Brands of all shapes and sizes in industries ranging from film to fast food to athletic apparel have debuted a plethora of creative hashtags in 2015 — and we’re not even a whole four months in. I scoured the top brands to find my innovative favorites so far. #MyJobAsAMovieScreenshot #MyJobAsAMovieScreenshot – Go! — The Academy (@TheAcademy) April 9, 2015 Who doesn’t… Continue Reading