Dark Social: What Social Marketers Need to Know
Did you know that 70% of social shares are considered dark? So, what is Dark Social?
Dark Social is any website traffic that originates from a shared link, but does not pass a referrer and thus appears as “direct traffic” in web analytics.
It sounds complicated, but on June 15, 2016 at 10:00 AM PST, Brewster Stanislaw, Director of Product Management, will give you the “Tell Me Like I’m Five” definition, the “Tell Me Like I’m a Teenager” definition — and a way into measuring and reporting your own brand’s Dark Social.
In the webinar, Brewster will cover:
- The growing impact dark social has on social marketers
- How you can measure dark social
- Predictions for the future of social attribution
We hope to see you there! Click on the banner below to sign up.