Dark Social: What Social Marketers Need to Know

Dark Social: What Social Marketers Need to Know Lucy Hitz Blogger Extraordinaire Simply Measured

Did you know that 70% of social shares are considered dark? So, what is Dark Social?

Dark Social is any website traffic that originates from a shared link, but does not pass a referrer and thus appears as “direct traffic” in web analytics.

It sounds complicated, but on June 15, 2016 at 10:00 AM PST, Brewster Stanislaw, Director of Product Management, will give you the “Tell Me Like I’m Five” definition, the “Tell Me Like I’m a Teenager” definition — and a way into measuring and reporting your own brand’s Dark Social.

Brewster Stanislaw, Director of Product Management at Simply Measured
Brewster Stanislaw, Director of Product Management at Simply Measured

In the webinar, Brewster will cover:

  • The growing impact dark social has on social marketers
  • How you can measure dark social
  • Predictions for the future of social attribution

We hope to see you there! Click on the banner below to sign up.

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Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.