Last month, we hosted our first webinar on Twitter Ads. Our co-host was none other than Twitter themselves. No pressure, right? As Community Managers, we want a lot of things to be organic and genuine. But in the case of a webinar, you definitely want to go in with a game-plan. Use these tips to help craft a successful social strategy for your webinar.
Pick a Hashtag… and Make Sure Nobody Else is Using It
You’re definitely going to want to do your homework here. You might be really excited about this clever hashtag you just thought up, but someone might’ve gotten to it first. Do a thorough search to make sure your webinar isn’t lost in anyone else’s noise.
You always want to make sure that you’re promoting your webinar to your target audience. Our webinar was about (and with) Twitter, so we made a push (both organic and paid) for questions and registrants on this channel. Make sure you’re promoting your webinar where your audience is, and promote it a lot.
Know the Webinar Inside and Out
Never go into a live-tweeting event completely blind. Hit up your boss, your content writer, or whoever for a copy of the webinar before it goes live. Being extremely familiar with the content of the webinar will not only be a great refresher on the topic you’re presenting, but knowing the content will also help you answer real-time questions.
Pre-Write Your Tweets
Webinars move quickly and if you’re not prepared, you could miss a lot of opportunities. Write out, edit, edit again, and then plan your Tweets. People love to see the slides, charts, and graphics from a webinar, so be sure to include those in addition to facts and big takeaways. In sum, be as prepare your Tweets as much as you possibly can.
One thing you absolutely can not do during a webinar is schedule your Tweets. No matter how many times your presenters practice, pace is always bound to fluctuate. You don’t want to be responsible for Tweeting a slide before it goes live or lagging behind. Watch it live, and pull the trigger at the perfect time.
Prepare for Questions
One thing that surprised me was how many people were asking questions during the webinar. Now, I’d rather have a room full of questions than a room full of crickets, but it can be challenging. There are so many things going on during a webinar, and you want to make sure you don’t miss a beat, but responding to questions in real-time can be tricky. It’s extremely important to answer as many questions as you can, but you also don’t want to spend all your time responding. Come up with a system for answering questions, whether that’s picking a select few questions to answer, bookmarking them for the Q&A section or saving them all and responding to them after the fact.
Analyze & Report
Make sure you analyze the impact of the hashtag you used and measure the impact of your webinar on social. Present it to your boss, your team, or your whole company.
All in all, the key to live-Tweeting a successful webinar is preparation. If you go in prepared, you’ll be able to handle any questions or crises that come your way.
Do you have any other good tips and tricks for handling a live webinar?