Introducing Twitter Ads Reporting from Simply MeasuredJeff GibbBlogger ExtraordinaireSimply Measured
Today we are excited to announce that Twitter Ads Reporting is now available in Simply Measured. Twitter’s ad revenue is soaring (up 97% year over year), and more spend means marketers need a comprehensive reporting solution to measure and optimize campaigns.
In 2014, Simply Measured released the Facebook Insights with Ads Report, marking our first entry into paid social analytics. Today we’re excited to extend those capabilities to Twitter and strengthen our product’s ability to provide full coverage across paid, owned and earned social analytics.
Currently, advertising metrics are available in the native Twitter Analytics Dashboard. By incorporating this data into Simply Measured’s measurement platform, we can layer on additional capabilities to help marketers get the most from their efforts. Here are few highlights we’re excited about:
A Holistic Campaign View
Your campaigns are now measured in context, providing data from the current reporting period as a component of lifetime value.
Uncover Hidden Value with Objective-based Analytics
We’ve built our reporting to align with Twitter’s new objective-based campaigns so users can measure results with business outcomes in mind. Marketers running an App Install campaign primarily measure CPI, but may miss quantifying followers or engagements gained from the same campaign. Simply Measured makes it easy to measure the full story.
Access to Beautiful, Flexible Reports
Gone are the days of screenshots, flat .CSV files and hours of building visuals in PowerPoint and Excel. Our reports look the same on the web, in Excel and PowerPoint, with native charts and tables that update dynamically. You can also choose custom report time ranges and intervals.
Watch the Demo Webinar
Want to learn more? Check out our webinar walking through the new Twitter Ads reporting feature.
I get to work directly with our integrated social networks, data providers & ecosystem partners. Through partnerships & integrations, my job is to make sure our customers have the best possible access to social data.
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