LeBron Twitter Saga: The Final Chapter

LeBron Twitter Saga: The Final Chapter Adam Schoenfeld Blogger Extraordinaire Simply Measured

Tonight at 9 pm (EDT), NBA superstar LeBron James will announce what has cluttered news and social media for weeks: where he’ll play next season. At RowFeeder, we’ve been tracking Twitter and Facebook mentions of LeBron for the past week and a half, collecting over 500,000 posts on the story. As the rumors swirl, Twitter and Facebook activity spikes. In addition, both the NBA and LeBron have taken steps to drive attention to the story on Twitter. The NBA sponsored a trending topic for LeBron James on 7/5 and LeBron finally joined Twitter on 7/6, instantly gaining 150,000 followers in less than seven hours. We updated our analysis of the Twitter buzz for LeBron and projection for his choice.

Searching within Twitter mentions of “LeBron” for team and city names for the top contenders, showed the Knicks in the lead with the Heat and Cavs close behind. Since our last analysis, The Knicks and Cavs have both gained ground relative to the field. The trend in our Twitter-based projection aligns with what most media experts are now suggesting.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.