Facebook is a staple for social media marketers, and it’s not surprising. According to their press page, Facebook boasts over 1.35 billion monthly active users, 1.12 billion of which are active on mobile devices. As staggering as this is, it’s even more astounding that 864 million users log in to Facebook daily.
For top digital marketing teams, the potential value of Facebook’s audience is too good to ignore. Our newest study of the Interbrand top 100 global brands in the world finds that 97% of the top brands in the world use Facebook as a marketing channel.
This study analyzes more than 100 million Likes, comments, and shares from more than 1 billion fans to gain insight on the tactics that drive the best results for the best brands in the world.
65% of top brands on Facebook post five times a week or more.
Photos account for 77% of all post engagement for top brands.
This study analyzes the activity behind thousands of posts and hundreds of millions of likes and comments to find the most successful brands, tactics, and content types.
This study uncovers findings around:
- Posting frequency
- Content type
- Audience size
- Industry specific engagement
Here’s a teaser. The full study is available to download for free by clicking the button in the graphic below. See how your brand stacks up to the best in the world!