Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users.
On any given day, Snapchat reaches 41% of all 18– to 34-year-olds in the United States.
–Nielsen Media Impact
Even Instagram is adopting some of Snapchat’s powerful, ephemeral features with Instagram Stories. The problem for brands is that it’s very challenging to generate awareness and get users to follow your brand on Snapchat. This means that, for brands that are serious about leveraging the Snapchat platform, ads are a worthwhile — and perhaps necessary — avenue to explore.
Our friends at Mediakix have put together a gorgeous infographic to lay out your options, and explain why you should care. Check it out!
Is your brand advertising on Snapchat (or exploring the option)? How is it going? Let us know in the comments below or get at us on Twitter!