The Weekly Digital Marketing Round-UpLucy HitzBlogger ExtraordinaireSimply Measured
The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a hot-off-the-presses study, a new ad campaign.
We’ve got you. Here’s the latest, for the week of November 25-December 2.
1. More Proof that Twitter Engagement Affects SEO
A new long-term study from Stone Temple Consulting has found what many SEO experts have guessed for years: that Tweets with more Favorites or Retweets have a higher chance of showing in Google’s index.
The study also found:
Having a Verified Account has a very high correlation with the percentage of Tweets that get indexed
Higher follower counts or authority increase chances that Tweets will be indexed by Google
Speed is not a primary driving factor towards indexation–in other words, consistent, quality Twitter activity is likely to increase your brand’s indexation over time. It won’t happen overnight.
2. Digital Ad Spend Went Up 17.9% for Black Friday
According to AdRoll data, digital advertisers spent 17.9% more on Black Friday and 13.8% more on Thanksgiving than last year. The data takes into account cross-client numbers from 25,000 customers who have purchased products on hundreds of ad exchanges.
3. Instagram Released the Top-Followed Accounts of 2016 (And Some Other Data)
Disney Theme Parks (global) was the most popular location
Halloween was the most heavily Instagrammed day
4. In 2016, Influencer Marketing Went Mainstream
According to Linqia‘s report, of the 170 marketers surveyed, 86% said that they already work with influencers. Nearly 94% reported that influencer marketing was an effective part of their overall marketing strategy.
Other findings include:
89% of marketers surveyed are happy with the authentic brand content created by social media influencers
78% of marketers surveyed say that determining ROI is their top influencer marketing challenge
68% of marketers surveyed currently spend about $25,000 or more per program
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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