Twitter Engagement-per-Post Has Grown by 85% Year-over-Year

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year Lucy Hitz Blogger Extraordinaire Simply Measured

Twitter Engagement-per-Post Has Grown by 85% Year-over-Year

In our quarterly study of the Interbrand 100 on Twitter, we found that engagement-per-post has grown by 85% year-over-year.

Check out our highlight reel for the Simply Measured Q4 2014 Twitter Benchmark Report, up on SlideShare.net now, and be sure to download the full study for more insight and benchmarks.

Q4 2014 Twitter Benchmark Report Highlights from Simply Measured

Findings include:

  • 98% of the Interbrand 100 have a Twitter account
  • 95% of brands tweeted at least once per day in Q4 2014
  • Per-post engagement on Twitter has risen by 85% year-over-year

For the full study, click below and get your learning on.

Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.