Twitter’s ad platform, also known as Promoted Products, gives businesses the ability to target and engage with the people who fit their target audience criteria. Twitter allows advertisers to hyper-target users based on both profile attributes (username, location, gender, explicit interest, etc.) and more importantly, behavior attributes like Tweets and searches. This hyper-targeting allows advertisers to tailor their ads to a very specific and engaged audience that other ad platforms don’t have access to.
But building a Twitter ad campaign can get a little tricky if you don’t have the experience or the data to help you decide who to target and how. Before you start using Twitter ads, you need to make sure you optimize your presence on Twitter and understand the basic elements for running a successful campaign.
Watch this webinar to learn how to plan and build a successful Twitter ad campaign.
The webinar covers:
- A quick account audit: how to optimize your Twitter presence
- How to amplify your results with Twitter Promoted Products
- Setting up your first campaign
- Targeting tips and tricks
- How to use your data to better plan your campaigns
[Presentation] Introduction to Twitter Ads:
How to Plan and Build a Successful Campaign
Questions and Answers
We’ve received an overwhelming number of questions during the webinar and are working on providing detailed answers to all of them. We will post the full answers to this section in the next few days. Please check back again soon or follow us on Twitter to know when the answers are live.
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