What Every Social Media Intern Needs to KnowAudrey KlacknerBlogger ExtraordinaireSimply Measured
My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer.
When I first heard about this internship, I knew right away that I had to apply. Social media has definitely been an interest of mine, but I didn’t want just any social media internship. I didn’t want a company to hand me their social because I was a millennial, and apparently “we know this stuff.” I wanted to do more than just tweet things and get coffee.
I wanted an internship where I would be challenged and learn a lot. I wanted to own projects and I wanted learn about the strategy and tactics that make a great social campaign. After reading many blog posts and scrolling through the entire Simply Measured Instagram feed, it was easy to tell I would be working at a cool place with a ton of talented people.
My first week, I was thrown into Simply Measured’s fast-paced environment, and I started planning my first social campaign. I’m so lucky to get to help plan the campaign for Simply Measured’s LIFT Social conference in September.
A social campaign doesn’t just happen overnight. If you want to do it right, it’s a process. I started with high-level objectives that mapped to the marketing team’s objectives, set measurable goals, and then began to build out a tactical plan. Each step of the way, we re-evaluate, edit, and keep on planning. As I finish up the planning phase, I’m very excited to start executing. From there, I will be able to measure and optimize as we go.
I do so much more than just tweet things, and I have never had to go on a coffee run (though I get myself coffee all the time — one of my favorite office perks is the coffee machine). At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more.
Here are a few of the things I have learned over my first few weeks.
Social Media Is Not a 9-to-5 Job
Social media doesn’t start and stop at a certain time. You might be thinking “duh,” but this becomes very apparent when you take on a social media role.
It’s important to check in on your social media accounts, even when you are not in the office. You never know when something that needs to be addressed immediately will come up.
It’s a Team Effort
You may be the person behind the 140 characters, but social is never a one-person job. The hard work of everyone else in the office makes my social media posts possible. I am part of the marketing team, and I rely on them for information, dates, graphics, and content.
All the other teams in the office play equally important roles. They might not realize it, but each person in the Simply Measured office plays a role in making social possible.
For example, when the #LIFTSocial schedule went live, a whole team of people made this happen–from the website, to creating the actual LIFT schedule, to the graphic in the tweet below.
When you manage many different platforms, it is really difficult to keep track of all the things you need to post. Luckily, there are apps for scheduling your content. Hootsuite is your new BFF. I use Hootsuite everyday: it’s the first thing I check when I get to the office and the last thing I check before I leave.
In addition, you’ll likely be planning for different campaigns, events, and content calendars for each network.
I considered myself a planner before this internship, but I’ve really had to step up my planning game as a social media intern.
#AnalyticsFirst. It is crucial to be able to measure how your content is doing on social. Having a way to measure your success allows you to see what’s working and what’s not. I have learned very quickly that if you pay attention to social media analytics, and adjust your strategy accordingly, you will see results.
I was able to increase the traffic driven to our website on weekday mornings by changing the content that I was posting at certain times. It’s awesome. A month ago, I wouldn’t have been excited about data, but now I look forward to seeing the results each week.
It’s Fun and Incredibly Rewarding
Managing social for a company or brand is hard work, I’m not going to lie, but it is equally fun! Some days, part of my to-do list is taking a picture or video for Instagram — how cool is that?
Whether it’s a positive mention on Twitter or praise from a coworker, being a social media intern is incredibly rewarding. I’ve learned a lot so far and I can’t wait to continue to build my skills over the next couple months! Got questions or advice? Tweet at me!
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